Download Chapter 7: Shopping and ORM Solutions

Chapter 7
Shopping and ORM Solutions
Agenda
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Online Shopping
Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet
Online Shopping
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Business requirements
Setting up consideration
Tracking customers
Process orders
Administration
Software feature
Software selection
Business Requirements
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Select products
Proper image of the online shop
Cross-selling and cross-promotion
Implementing method
– In house
– Outsourcing
– ISP hosting
Setting Up Consideration
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Competent employees
Tracking customer
Proper logistics partner and bank
Software selection
Additional features
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Auto-responder
Chat room
Newsgroup
Automatic search engine
configurator
Tracking Customers
• Basic authentication
– Login and password
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Cookies
Domain name
IP address
Personalized URLs
Strong authentication
– Digital certificates
Process Order
• Shopping basket
– Add and delete items
– Change amount
• Order method
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Web page
E-mail
Fax
Telephone
Normal mail
Process Order
• Payment System
– Security for credit card: secure socket layer (SSL) and
secure electronic transaction (SET)
– Paper and electronic cheques
– Invoice
– Cash on demand
• Automatic acknowledgements
– E-mail
– Fax
Process Order
• Discount calculation
• Tracking
– Order status
– Customer feedback
Administration
• Update product & price
– Online
– Off line
• Database integration
– Entire buying process
– Marketing research
– Inventory management
• Availability
– Peak time
• Prioritization
– Customers
Software Feature
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Database
Shopping basket
Order and payment process
Payment
Reporting
Search engine
Web design templates
Terms and conditions
Interfaces
– Existing databases
– Enterprise and legacy applications
Software Selection
• Criteria
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Type: hosting or product
Platform
Price
Feature
Others?
• Product
– HP Emporium
– IBM Net.Commerce
– Microsoft Commerce Server
Agenda
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Online Shopping
Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet
Electronic Software Distribution
• Benefit
• Problem & strategy
Benefit
• Reduce cost
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Shipping
Duplication
Delivery
Inventory
• Flexible pricing strategy
– Concurrent licenses: database management systems
– Licensed periods: shareware or tryware or digital
certificates
– Licensed session or time: hotel installation
Problem & Strategy
• Pirating
• Digital infrastructure strategy
– Compression format (FlashPix)
– Copy prevention (cSafe)
– Devices (ImageLock)
• Implementing consideration
– Easy to use (no. of installation, updating)
– No additional hardware
Agenda
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Online Shopping
Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet
Configurator Tools
• Help customer to configure the desired product
• Benefits
– Reduce technical people in pre-sales and sales
– Reduce the return rate
– Reduce time requirement
• Products
– BT Squared Technologies
– Trilogy
Agenda
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Online Shopping
Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet
Operational Resource Management
• Digitizing the paper based operational resource
management
• Benefits
– Reduce transaction cost and price
– Track order
– Centralized control
• Features
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Administration tool: non technical person
Catalogue support: multiple suppliers
Search engine
Enterprise integration
Localization: price and product
Reporting
Workflow
Operational Resource Management
• Products
– Commerce Chain by Commerce One
– Netscape CommerceXpert
Agenda
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Online Shopping
Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet
Pricing on Internet
• Advertising pays the product
• Buyer’s willingness to pay
• Transaction costs based billing
• How do you use ESD and configurator in
your organization to improve operation
efficiency?
• Can you think the major features which are
needed when you select a ORM tool?
• How does these new Internet pricing affect
the traditional business?
Points to Remember
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Online Shopping
Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet