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Equilibrium Where the Consumer and Producer Meet Market – arrangements where people trade Farmers’ Market • Demand & Supply at center of market • Mutually beneficial for demander & suppliers to come together and make exchanges Transaction Costs in Markets • The costs of time and information required for exchange • Example: You are looking for a summer job. One way is to go from employer to employer looking for openings. Both time consuming and could take extensive travel. A better strategy would be to pick up a couple of local newspapers and read through the help-wanted ads. • Adam Smith’s “Invisible Hand” brings these forces together. Equilibrium is the point at which quantity demanded equals quantity supplied • At equilibrium there is no inherent tendency to change Equilibrium Price 60 40 Supply 20 Series2 0 1 2 3 Quantity 4 5 Surplus & Shortage When the Market Won’t Compromise • When the quantity supplied exceeds the quantity demanded Surplus Price 60 Supply 40 Dem and 20 Surplus 0 1 2 3 4 5 Quantity What is the amount of surplus at $40? • When there is an excess of quantity demanded compared to quantity supplied Shortage Price 60 Supply 40 Demand 20 Shortage 0 1 2 3 4 5 Quantity What is the amount of shortage? Thus, a surplus creates downward pressure on the price, and a shortage creates upward pressure on the price Price tends toward Equilibrium When the demand curve shifts to the right (left), the equilibrium price rises (falls) and the equilibrium quantity rises (falls). Price Equilibrium 80 60 40 20 0 Supply Demand Demand Shift 1 2 3 Quantity 4 5 When the Supply Curve shifts to the left (right), the equilibrium price rises (falls) and the equilibrium quantity falls (rises). Price Equlibrium 80 60 40 20 0 Supply Demand Supply Shift 1 2 3 Quantity 4 5 Changes in Equilibrium Price/Quantity (con’t) Approach to Analyzing Changes 1. Determine what changes: demand and/or supply 2. What direction is change: increase/decrease 3. Find new equilibrium price/quantity Examples: Change in Demand Price Concert Tickets 200 150 100 50 0 Supply D1 D2 1 2 3 4 5 Quantity • What is the initial Price Equilibrium? • What is the New Price Equilibrium? • What factors (determinants) may have caused this shift? Example: Change in Supply Price Subsidies to Public Universities 200 150 100 50 0 S1 Demand S2 1 2 3 4 5 Quantity • What is the initial Equilibrium Price/Quantity? • What is the New Equilibrium Price/Quantity? • Why would the Government get offer subsidies to Universities? Price Floors & Price Ceilings When the Government Gets Involved Price Ceilings • A legal maximum that can be charged for a good (this will be BELOW “E”) • Results in a Shortage • Ex. – rent controls, credit card interest rates, oil Price Floors • A legal minimum that can be charged for a good (this will be ABOVE “E”) • Results in a Surplus • Ex. minimum wage, milk, sugar