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Unit 2: Demand, Supply, and Consumer Choice Copyright ACDC Leadership 2015 1 Supply Defined What is supply? Supply is the different quantities of a good that sellers are willing and able to sell (produce) at different prices. What is the Law of Supply? There is a DIRECT (or positive) relationship between price and quantity supplied. •As price increases, the quantity producers make increases •As price falls, the quantity producers make falls. Why? Because, at higher prices profit seeking firms have an incentive to produce more. Copyright ACDC Leadership 2015 EXAMPLE: Mowing Lawns 2 Example of Supply You own an lawn mower and you are willing to mow lawns. How many lawns will you mow at these prices? Supply Schedule Copyright ACDC Leadership 2015 Price per lawn mowed Quantity Supplied $1 $5 $20 $50 $100 $1000 3 GRAPHING SUPPLY Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Milk Draw this large in your notes $5 4 3 2 $3 30 $2 20 $1 10 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 4 GRAPHING SUPPLY Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Milk Supply $5 4 3 2 $3 30 $2 20 $1 10 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 5 GRAPHING SUPPLY Supply Schedule Price $5 $4 Quantity Supplied Price of Milk Supply $5 4 What if there are new 50 3 and more productive 40 2 $3 30 milking $2 20 $1 10 Copyright ACDC Leadership 2015 machines? 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 6 Change in Supply Supply Schedule Quantity Supplied Price $5 50 $4 40 Price of Milk Supply $5 4 3 2 $3 30 $2 20 $1 10 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 7 Change in Supply Supply Schedule Quantity Supplied Price $5 50 $4 40 Price of Milk Supply $5 4 3 2 $3 30 $2 20 $1 10 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 8 Change in Supply Supply Schedule Quantity Supplied Price $5 50 70 $4 40 60 Price of Milk Supply $5 4 3 2 $3 30 50 $2 20 40 $1 10 30 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 9 Change in Supply Supply Schedule Quantity Supplied Price $5 50 70 $4 40 60 Price of Milk Supply 4 3 2 $3 Increase in Supply Prices didn’t change but there is MORE milk produced 30 50 $2 20 40 $1 10 30 Copyright ACDC Leadership 2015 S2 $5 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 10 Change in Supply Supply Schedule Price $5 $4 Quantity Supplied Price of Milk Supply $5 What if the price for 50 dairy cows increases 40 drastically? 30 4 3 2 $3 $2 20 $1 10 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 11 Change in Supply Supply Schedule Quantity Supplied Price $5 50 $4 40 Price of Milk Supply $5 4 3 2 $3 30 $2 20 $1 10 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 12 Change in Supply Supply Schedule Quantity Supplied Price $5 50 $4 40 Price of Milk Supply $5 4 3 2 $3 30 $2 20 $1 10 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 13 Change in Supply Supply Schedule Quantity Supplied Price $5 50 30 $4 40 20 Price of Milk Supply $5 4 3 2 $3 30 10 $2 20 1 $1 10 0 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 14 Change in Supply Supply Schedule Quantity Supplied Price $5 50 30 $4 40 20 Price of Milk Supply S2 $5 4 3 Decrease in Supply Prices didn’t change but there is LESS milk produced 2 $3 30 10 $2 20 1 $1 10 0 Copyright ACDC Leadership 2015 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 15 Change in Supply Supply Schedule Price $5 $4 $3 Quantity Supplied Supply $5 4 What if there is a 50 3 increase in the number 40 2 of milk producers? 30 $2 20 $1 10 Copyright ACDC Leadership 2015 Price of Milk 1 10 20 30 40 50 60 Quantity of Milk 70 80 Q 16 5 Shifters (Determinants) of Supply 1. 2. 3. 4. Prices/Availability of inputs (resources) Number of Sellers Technology Government Action: Taxes, Quotas & Subsidies Subsidies A subsidy is a government payment that supports a business or market. Subsidies cause the supply of a good to increase. Taxes Regulation 5. The Expectations of the FutureRegulation Profitoccurs when the government can reduce Changes in PRICE don’t shift the curve. It only causes movement along the curve. supply of some goods by placing an government steps into a market to excise tax on them. An excise tax affect the price, quantity, or quality of is a tax on the production or sale of a good. Regulation usually raises a good. costs. Copyright ACDC Leadership 2015 17 Practice Questions 1. Which of the following will cause the quantity supplied for milk to decrease? A. Decrease in the price of a key resource B. A decrease in the number of milk producers C. A decrease in the price of milk D. An increase in the price of milk E. A subsidy for milk producers Copyright ACDC Leadership 2015 18 Supply Practice Identify the determinant (shifter) then decide if supply will increase or decrease Shifter Increase or Decrease Left or Right 1 2 3 4 5 6 Copyright ACDC Leadership 2015 19 Supply Practice 1. Which determinant (SHIFTER)? 2. Increase or decrease? 3. Which direction will curve shift? Analyze Hamburgers 1. Strange virus kills 20% of cows 2. Price of hamburgers increase 30% 3. Government taxes burger producers 4. New bun baking technology cuts production time in half 5. The government subsidizes dairy farmers 6. Minimum wage increases to $20 Copyright ACDC Leadership 2015 20 Putting Supply and Demand Together!!! Copyright ACDC Leadership 2015 21 Supply and Demand are put together to determine equilibrium price and equilibrium quantity Demand P Schedule $5 P Qd Supply Schedule S P Qs 4 $5 10 $5 50 3 $4 20 $3 30 $2 50 $1 80 Copyright ACDC Leadership 2015 $4 40 2 $3 30 1 D 10 20 30 40 50 60 70 80 Q $2 20 $1 10 22 Supply and Demand are put together to determine equilibrium price and equilibrium quantity Demand P Schedule $5 P Qd S P Qs 4 $5 10 $5 50 Equilibrium Price = $3 (Qd=Qs) $4 40 3 $4 20 $3 30 $2 50 $1 80 Copyright ACDC Leadership 2015 Supply Schedule 2 $3 30 1 D 10 20 30 40 50 60 70 Equilibrium Quantity is 30 80 Q $2 20 $1 10 23 Supply and Demand are put together to determine equilibrium price and equilibrium quantity Demand P Schedule $5 P Qd 3 $4 20 $2 50 $1 80 Copyright ACDC Leadership 2015 S P Qs 4 $5 10 $3 30 Supply Schedule 2 What if the price increases to $4? 1 $5 50 $4 40 $3 30 D 10 20 30 40 50 60 70 80 Q $2 20 $1 10 24 At $4, there is disequilibrium. The quantity demanded is less than quantity supplied. Demand P Schedule $5 P Qd How much is the surplus at $4? Answer: 20 $4 20 $1 80 Copyright ACDC Leadership 2015 P Qs 4 3 $2 50 S Surplus (Qd<Qs) $5 10 $3 30 Supply Schedule 2 $5 50 $4 40 $3 30 1 D 10 20 30 40 50 60 70 80 Q $2 20 $1 10 25 How much is the surplus if the price is $5? Demand P Schedule $5 P Qd 3 $4 20 $2 50 $1 80 Copyright ACDC Leadership 2015 S P Qs 4 $5 10 $3 30 Supply Schedule 2 What if the Answer: price 40 decreases to $2? 1 D 10 20 30 40 50 60 70 80 Q $5 50 $4 40 $3 30 $2 20 $1 10 26 At $2, there is disequilibrium. The quantity demanded is greater than quantity supplied. Demand P Schedule $5 P Qd S P Qs 4 How much is the shortage at $2? Answer: 30 $5 10 3 $4 20 $3 30 $2 50 $1 80 Copyright ACDC Leadership 2015 Supply Schedule 2 10 20 30 40 $4 40 $3 30 Shortage (Qd>Qs) 1 $5 50 D 50 60 70 80 Q $2 20 $1 10 27 How much is the shortage if the price is $1? Demand P Schedule $5 P Qd Supply Schedule S P Qs 4 $5 10 Answer: 70 3 $4 20 $3 30 $2 50 $1 80 Copyright ACDC Leadership 2015 $5 50 $4 40 2 $3 30 1 D 10 20 30 40 50 60 70 80 Q $2 20 $1 10 28 The FREE MARKET system automatically pushes the price toward equilibrium. Demand P Schedule $5 P Qd Supply Schedule S When there is a surplus, producers P Qs lower prices $5 50 When there is a shortage, producers $4 40 raise prices $3 30 4 $5 10 3 $4 20 $3 30 $2 50 $1 80 Copyright ACDC Leadership 2015 2 1 D 10 20 30 40 50 60 70 80 Q $2 20 $1 10 29 Review 1. Explain the Law of Demand 2. Explain the Law of Supply 3. Identify the 5 shifters of demand 4. Identify the 6 shifters of supply 5. Define Subsidy 6. Explain why price DOESN’T shift the curve 7. Define Equilibrium 8. Define Shortage 9. Define Surplus 10.Identify 10 stores in the mall Copyright ACDC Leadership 2015 30 2008 Audit Exam