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Unit 2: Supply, Demand, and Consumer Choice 1 Review • 1. What is the law of demand? 2 LAW OF SUPPLY As Price Falls… …Quantity Supplied Increases As Price Rises… …Quantity Supplied Decreases 3 Supply 4 Supply Defined What is supply? Supply is the different quantities of a good that sellers are willing and able to sell (produce) at different prices. What is the Law of Supply? There is a DIRECT relationship between price and quantity supplied. (price and quantity supplied go the same direction) •As P increases, the Q producers make increases •As P decreases, the Q producers make decreases. Why? Because, higher prices = higher profit. Firms have an incentive to produce more. EXAMPLE: Mowing Lawns 5 EXAMPLE: Mowing Lawns 6 Example of Supply You own a lawn mower and you are willing to mow lawns. How many lawns will you mow at these prices? Supply Schedule Price per hour Quantity Supplied $1 $5 $20 $50 $100 $1000 7 GRAPHING SUPPLY Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Draw this large in your notes $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 8 9 GRAPHING SUPPLY Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 10 GRAPHING SUPPLY Supply Schedule Price $5 $4 Quantity Supplied Price of Cereal Supply $5 What if new 50 firms start making 40 cereal? 30 4 3 2 $3 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 11 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 12 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 13 Change in Supply Supply Schedule Price Quantity Supplied $5 50 70 $4 40 60 Price of Cereal Supply $5 4 3 2 $3 30 50 $2 20 40 1 $1 10 30 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 14 Change in Supply Supply Schedule Price Quantity Supplied $5 50 70 $4 40 60 Price of Cereal Supply 4 3 2 $3 S2 $5 Increase in Supply Prices didn’t change but there is MORE cereal produced 30 50 $2 20 40 1 $1 10 30 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 15 Change in Supply Supply Schedule Price $5 $4 Quantity Supplied Price of Cereal Supply $5 What if there was 50 no rain and the 40 crops died? 30 4 3 2 $3 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 16 17 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 18 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 19 Change in Supply Supply Schedule Price Quantity Supplied $5 50 30 $4 40 20 Price of Cereal Supply $5 4 3 2 $3 30 10 $2 20 1 1 $1 10 0 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 20 Change in Supply Supply Schedule Price Quantity Supplied $5 50 30 $4 40 20 Price of Cereal S2 $5 4 3 Decrease in Supply Prices didn’t change but there is LESS cereal produced 2 $3 Supply 30 10 $2 20 1 1 $1 10 0 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 21 Change in Supply Supply Schedule Price $5 $4 $3 Quantity Supplied Price of Cereal Supply $5 4 What if cereal companies 50 3 find a faster way to make 40 2 cereal ? 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 22 Changes in Supply Curve • The changes can be • Movement along Supply Curve • Shifts of Supply Curve 5 Changers (SHIFTERS) of Supply 1. Change in the cost of factors of production (resources) 2. Change in the price of related goods 3. New Technology 4. Business expectations of the future 5. Other factors, Weather, war, tax, etc.) Changes in PRICE don’t shift the curve. It only causes movement along the curve. 24 Price of Related Goods Price of Related Goods Complementary Products 26 Substitutes and complements Substitutes can satisfy the same want Complements are in joint demand or or or 27 Other Factors Weather Expectations of future prices changes • If consumers expect prices ↑ Demand ↑ now • If consumers expect prices ↓ Demand ↓ now. Supply Practice First, identify the determinant (shifter) then decide if supply will increase or decrease Shifter Increase or Decrease Left or Right 1 2 3 4 5 6 29 Supply Practice 1. Which SUPPLY SHIFTER? 2. Supply will Increase or decrease? 3. Which the curve will curve shift in or out? RICE 1. A disease kills 40% of rice in China 2. The price of noodles increase 30% 3. Government increases tax for rice producers 4. New rice technology cuts production time in half 5. Minimum wage of workers increases to $15/hour 30 Vocabulary • 5 Shifters of supply • Related goods 1. Substitute goods 2. Complementary goods 31 Homework activity • Activity 2.15 pg 55 • Activity 2.18 pg 59 32