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Unit 2 Quiz will be
Wed March 26
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p. 1
The Law of Demand holds that other things
equal, as the price of a good or service
rises, its quantity demanded falls.


Let me give an example of a magic pen for
this class.
How many of you would buy my magic pen,
if the price was $10? If it was $1?
The Law of Demand holds that other things
equal, as the price of a good or service
rises, its quantity demanded falls.


The reverse is also true: as the price of a
good or service falls, its quantity demanded
increases.
For example, my magic pen (which you can
use as a black pen, blue pen, red pen and
pencil at the same time) will be wanted by
many people, if the price was low.
The demand curve has a negative slope, consistent
with the law of demand.
The Law of Supply holds that other things
equal, as the price of a good rises, its
quantity supplied will rise, and vice versa.
Why do producers produce more output
when prices rise?
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They seek higher profits =>
Profit = Revenue (=price x quantity) – Cost
(unit cost x quantity)
They can cover higher marginal costs of
production
The supply curve has a positive slope, consistent
with the law of supply.
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p. 6
In economics, an equilibrium is a situation
in which:
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there is no inherent tendency to change,
quantity demanded equals quantity supplied,
and
the market just clears.
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p. 7
Equilibrium occurs at a price of $3 and a quantity
of 30 units.
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p. 8
A shortage occurs when quantity
demanded exceeds quantity supplied.

A shortage implies the market price is too
low.
A surplus occurs when quantity supplied
exceeds quantity demanded.

A surplus implies the market price is too
high.
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p. 9
A change in any variable other than price
that influences quantity demanded
produces a shift in the demand curve or a
change in demand.
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p. 10
Factors that shift the demand curve include:



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Change in consumer incomes
Population change
Consumer preferences
Prices of related goods:


Substitutes: goods consumed in place of one
another. For example, Coke’s substitute is Pepsi
and Mountain Dew etc.
Complements: goods consumed jointly
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p. 11
This demand curve has shifted to the right. Quantity
demanded is now higher at any given price. For example,
people’s income has increased.
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The Economics of Business Activity: som
e questions will show up on the unit 1 test.
Unit 1 test will be this Friday or after March
break.
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p. 13
The shift in the demand curve moves the market equilibrium from
point A to point B, resulting in a higher price and higher quantity.
For example, if people’s income increased then the demand curve
will shift to right. At $4 point, the demand quantity and supply
quantity are equal.
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p. 14
A change in any variable (other than price)
which influences quantity supplied
produces a shift in the supply curve or a
change in supply.
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p. 15
Factors that shift the supply curve include:
1.
2.
3.
Change in input costs such as higher
wage for workers
Increase in technology such as faster
machines
Change in size of the industry
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p. 16
For an given rental price, quantity supplied is now lower
than before. For example, owner can hire only one
worker instead of two workers because minimum wage
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has increased,
The shift in the supply curve moves the market equilibrium from
point A to point B, resulting in a higher price and lower quantity.
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p. 18
A price ceiling is a legal maximum price
that can be charged for a good.


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Results in a shortage of a product
Common examples include apartment
rentals and credit cards interest rates.
Since the apartment rental price are set by
New York State, many people can not find
apartments in New York state. There is a
shortage of rental apartments in New York
state. Many landlords would change their
apartments to offices in order to receive
higher rental income.
© OnlineTexts.com p. 19
A price floor is a legal minimum that can be
charged for a good.
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Results in a surplus of a product
Common examples include soybeans, milk,
minimum wage. This is why when minimum
wage is too high, most young people can
not find work. Unemployment for young
people are always higher in Canada
compared to States because of this reason.
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p. 20
A price ceiling is set at $2 resulting in a shortage
of 20 units. Although equilibrium price is at $3.
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p. 21
A price floor is set at $4 resulting in a surplus of
20 units.
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p. 22
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