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OHT 5.1 The political, legal, economic and technological environment Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.2 Political Risk (1) • ‘Uncertainty that stems, in whole or in part, from the exercise of power by governmental and non-governmental actors’ (Zonis, M. 2000) • Macropolitical risks • Micropolitical risks Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.3 Political Risk (2) • Responses to political risks: – Improve relative bargaining power – Adopt integrative techniques – Adopt protective and defensive techniques • Drivers of political risk: – External – Interaction – Internal Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.4 Prioritising (political) risk Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.5 International Legal Environment • Types of legal system – Common law – Statutory law – Code law – Religious law – Bureaucratic law Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.6 Settling International Disputes • Which country’s laws apply? • In which country should the issue be resolved? • What techniques to use: – Litigation – Arbitration or mediation – Negotiation? Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.7 Intellectual Property Rights • • • • Patents Trademarks Copyrights TRIPS (Trade Related Intellectual Property Rights) – Developed countries (since 1 Jan 1996) – Developing/Transitional countries (since 1 Jan 2000) – Least developed countries (from Jan 2006) Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.8 Free market economies • Prices act as ‘signals’ to both consumers and producers • Profits aid resource allocation – Direct resources to the most profitable activities – Reward risk-taking – Encourage productive efficiency (minimum costs) – Provide resources (e.g. ploughed-back profits) Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.9 Command Economies • Prices play little or no role in resource allocation • National plan gives ‘road map’ with output targets for industries and firms • Input-output analysis often used in devising the national plan • Inconsistencies in plans and failure to anticipate real consumer wants often lead to unwanted production Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.10 Price elasticity of demand (PED) (1) • Measures the responsiveness of the quantity demanded (QD) of a product to a change in its own price • PED = % change in QD of X % change in price of X Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.11 PED (2) • Relatively elastic demand if PED >I (ignoring sign) – Fall in price: Total revenue rises – Rise in price: Total revenue falls • Relatively inelastic demand if PED < I (ignoring sign) – Rise in price: Total revenue rises – Fall in price:Total revenue falls Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.12 Cross elasticity of demand (CED) • Measures the responsiveness of the quantity demanded (QD) of X to a change in the price of Y • CED = % change in QD of X % change in price of Y • Where X and Y are substitutes in consumption – CED is positive • Where X and Y are complements in consumption – CED is negative Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.13 Income elasticity of demand (IED) (1) • Measures the responsiveness of the quantity demanded (QD) of X to a change in household or national income. • IED = % change in QD of X % change in real income Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.14 IED (2) • Some goods and especially services (e.g. education, health, leisure) have high positive IEDs • IED may be negative over certain ranges of income for ‘inferior’ goods and services Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.15 Economic variables and business • Real income per head (standard of living) • Economic growth (rate of increase of real income per head) • Exchange rate • Inflation rate • Unemployment rate • Tax and subsidy levels • Technological change Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004 OHT 5.16 Technical change and the level of employment Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004