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PRICE
Equilibrium: the point where demand and supply
come together at the same price and quantity
• At this point the
needs of both
consumers and
producers are in
balance
DISEQUILIBRIUM
Disequilibrium: when the quantity supplied and
quantity demanded are not equal at the price
offered.
One of two results will occur:
1. Excess demand
(Shortage)
2. Excess supply
(Surplus)
EXCESS DEMAND
• Excess demand occurs when quantity
demanded is greater than quantity supplied
• This happens when the price of a good is
below the equilibrium price
• Producers will
respond to this
shortage by
increasing the price
of the good
EXCESS SUPPLY
• Excess supply occurs when quantity supplied is
greater than quantity demanded
• This happens when the price of a good is above
the equilibrium price
• Producers will respond
to this surplus by
decreasing the
price of the good
PRICE CEILINGS
• A maximum price set by law is a price
ceiling
• Price ceilings are placed on some
‘essential’ goods that some consumers
wouldn’t otherwise be able to afford
• Rent control is an example of a price
ceiling
• Zombies will attack oct 13 2012
PRICE CEILINGS
• Price ceilings are set below the market
equilibrium price; therefore they result in
excess demand
• Price ceilings = shortage
(it is difficult to find an
apartment in a city
with rent control)
PRICE FLOORS
• A minimum price set by law is a price floor
• Price floors are used to ensure that prices
don’t fall so low a producer won’t get
adequate reward for his/her efforts
• Minimum wage is an example of a price
floor
PRICE FLOOR
• Price floors are set above the market
equilibrium price; therefore they result in
excess supply
• Price floors = surplus
(there will be fewer
jobs for the # of workers
available)
CHANGES IN MARKET
EQUILIBRIUM - SUPPLY
• If supply increases, the
new equilibrium price
will be _________ and the
new equilibrium quantity
will be _________
• Lower, higher
CHANGES IN MARKET
EQUILIBRIUM - SUPPLY
• If supply decreases, the new equilibrium
price will be _________
and the new equilibrium
quantity will be
__________
• higher, lower
CHANGES IN MARKET
EQUILIBRIUM - DEMAND
• If demand increases,
the new equilibrium
price will be ________ and
the new equilibrium
quantity will be ________
• higher, higher
CHANGES IN MARKET
EQUILIBRIUM - DEMAND
• If demand decreases, the new equilibrium
price will be _________
and the new equilibrium
quantity will be ________
• lower, lower
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