Download Lecture8(Ch9)

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts
no text concepts found
Transcript
Examples of rising and falling
industries
•
•
•
•
•
•
Beef
chicken
bagel stores
smoothies
video rental stores
drive-in movies
Long Run vs. Short Run in an
Industry
• Long run for an industry
– Firms have either entered or exited the industry
• Short run for an industry
– Firms have neither entered nor exited the
industry
• Contrast: long run vs. short run for a firm
– Long run: can adjust all inputs
– Short run: can adjust some but not all inputs
The Long Run Competitive
Equilibrium Model
• It’s Dynamic!
• It has three key ingredients
– Two we have seen before
– The third is new
(1) Each firm has the typical MC,
ATC, AVC graph
08_05
DOLLARS
MC
ATC
AVC
QUANTITY
(2) Each firm is competitive, and
the Market demand curve is
downward sloping
09_05
PRICE
PRICE
Demand curve from
the perspective of
a typical firm
Market
demand
curve
Demand
Price is constant because
the single seller cannot
affect the price.
Demand
QUANTITY PRODUCED
BY SINGLE FIRM
Single Firm
QUANTITY PRODUCED BY ALL
FIRMS IN THE MARKET
Market
(3) Free entry and exit
• Firms can enter the industry or exit the
industry
– firms exit the industry if profits are negative
(losses)
– firms enter the industry if profits are positive
• Note that the definition of profits is
economic profits
– Opportunity costs are part of total costs
The Typical Firm and the Market
09_06
PRICE
PRICE
Supply
MC
ATC
Market price
determined by
intersection
P
Zero profit
because P = ATC
Firm produces
this amount.
Demand
FIRM QUANTITY
Typical Firm
MARKET QUANTITY
Market
What happens if there is an
increase in demand?
• First, look at short run effects
• Then, look at what happens over time as
firms enter or exit
• Finally, check out the new long run
equilibrium
Now let’s do it by hand to see
how the curves change over time
Using the Model to explain the
real world. Consider an example:
09_03
PRICE
(DOLLARS
PER TON)
Price of grapes
700
500
300
100
1986
1988
1990
09_04
NUMBER
OF ACRES
4,000
New vineyards
3,000
2,000
1,000
1985
1986
1987
1988
1989
1990
1991
Now consider a decrease in
demand
– Short run effects
– dynamics over time
– new long run equilibrium
•
Another nice feature of
competitive markets
• Since profits are zero in long run
equilibrium, P = ATC
• Thus, in long run industry equilibrium ATC
is at a minimum
• In other words, cost per unit is a low as you
can go
What if there is a shift in costs?
Shift down both the ATC and the
MC curves
Watch what happens
External Economies of Scale
• When a whole industry expands, the firms’
costs may shift down even though the scale
at each firm does not expand
• Contrast with (internal) economies of scale
at a single firm
To illustrate external economies
of scale shift both the demand
curve and the cost curves. Let’s
look at a hand sketch again:
Look more carefully at market
supply and demand
09_11
PRICE
Short-run
industry
supply curves
S1
S2
S3
Long-run
industry
supply curve
D1
D2
D3
QUANTITY
Market
Can also have external
diseconomies of scale
09_10
PRICE
Short-run
industry
supply curves
S1
S2
S3
Long-run
industry
supply curve
D1
D2
D3
QUANTITY
Market
Related documents