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Chapter 4.1/4.2 notes Demand Demand • • • • • the desire, ability, and willingness to buy a product a microeconomic concept Law of Demand – when price goes up, quantity demanded goes down and vice versa. P = Price Qd = quantity demanded • • • demand schedule – listing that shows the various quantities demanded at each price Demand curve – a graph showing the information from a schedule Market Demand Curve –shows the quantities demanded by everyone Catherine’s Demand Schedule and Demand Curve Price of Ice-Cream Cone $3.00 2.50 1. A decrease in price ... 2.00 1.50 1.00 0.50 0 1 2 3 4 5 6 7 8 9 10 11 12 Quantity of Ice-Cream Cones 2. ... increases quantity of cones demanded. The Market Demand Curve When the price is $2.00, When themarket price is $2.00, The demand curve is the Nicholas will demand 3 Catherine will demand 4 of thecones. individual demand ice-cream cones. curves! ice-cream Catherine’s Demand Price of IceCream Cone + Nicholas’s Demand Price of IceCream Cone 2.00 2.00 1.00 1.00 4 8 Quantity of Ice-Cream Cones The market demand at horizontal sum $2.00 will be 7 ice-cream = cones. Market Demand Price of IceCream Cone 2.00 1.00 3 5 Quantity of Ice-Cream Cones When the price is $1.00, When the price is $1.00, Catherine will demand 8 Nicholas will demand 5 ice-cream cones. ice-cream cones. 7 13 Quantity of Ice-Cream Cones The market demand at $1.00, will be 13 icecream cones. Chapter 4 vocab • Please have this done by tomorrow (2/19) • Go ahead and work on it • Remember – 100 3x5 cards donation = 2 points on ONE TEST Change in the Quantity Demanded • • a movement along the demand curve because of a change in P The only thing that changes Qd directly is a change in P!!! Changes in Quantity Demanded Price of IceCream Cones B $2.00 A tax on sellers of icecream cones raises the price of ice-cream cones and results in a movement along the demand curve. A 1.00 D 0 4 8 Quantity of Ice-Cream Cones Change in Demand • • • the entire demand curve shifts Increase in D = shift right Decrease in D = shift left Figure 3 Shifts in the Demand Curve Price of Ice-Cream Cone Increase in demand Decrease in demand Demand curve, D2 Demand curve, D1 Demand curve, D3 0 Quantity of Ice-Cream Cones Reasons D curve shifts • • • • Consumer Income – if incomes go up, D increases Consumer Tastes – development of new products, people get tired of a product, etc. Change in Expectations – way people think about the future; Ex: buy more now if you think P will go up later Number of Consumers: more = Increase in D; less = Decrease in D • Substitutes – can be used in place of other products; If P of 1 goes up, D of 2 up Ex: margarine and butter • Complements – related goods; the use of one good increases the use of the other. If P of 1 goes up, D of 2 goes down Ex: hot dogs, hot dog buns Normal vs. Inferior Goods • Normal good – goods that consumers demand more of when their incomes rise. • Ex: steak • Inferior good – goods that consumers demand less of when their incomes rise. • Ex: Ramen noodles