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The Burden of Obesity in North Carolina Portion Sizes What is a “Portion”? A “portion" is the amount of food or beverage a person chooses to eat or drink. A “serving” is a standard amount established by the U.S. Food and Drug Administration. Larger Food Portions McDonald’s French Fries: 1950s size: 2.4 ounces = 210 calories 2006 size: 7 ounces = 610 calories Larger Drinks Bottle of Coke: 1916 size: 1970s size: 6 fluid ounces 13.6 fluid ounces 1996 size: 21 fluid ounces Food and Beverage Portion Sizes Continue to Increase For 50¢ or less, a person can add up to 400 calories in a fast-food meal Potato Chips & Portion Size One study gave people a bag of potato chips for a snack and a subsequent meal each day for several days. The package size of the potato chips varied each day. People ate more chips when the package size was larger. When they ate more chips as a snack, they did not eat less at mealtime.