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The Environment of Business The Environment of Business Components of the Business Environment Cultural Environment Competitive Environment Components of the Business Environment What is Culture? Cultural Environment Set of symbols and shared meanings. What is Competition? Perspectives Competitive Environment Sources Characteristics of Culture Economic Environment learned compelling shared ubiquitous Political Environment Economic Environment What is Competitive Advantage Political Environment Importance of Culture to Business Technological Environment Drives all other components of the business environment. The Environment of Business Technological Environment The Environment of Business Components of the Business Environment Cultural Environment “Attaining a comparative advantage in resources that produces superior financial performance.” Core Concepts Components of the Business Environment Cultural Environment Political Stability Supply Competitive Environment Demand Competitive Environment Price Economic Environment Economic Environment Regulation of Business Other Concepts Political Environment GDP Political Environment Government Presence in Marketplace Inflation Technological Environment Technological Environment The Environment of Business The Environment of Business Components of the Business Environment Cultural Environment “Creative Destruction” Characteristics of the Business Environment Environmental Complexity Competitive Environment Economic Environment Diffusion of Innovation Environmental Turbulence Political Environment Continuous versus Discontinuous Technological Environment Environmental Munificence The TheEnironment Environment of of Business Business The Environment of Business Characteristics of the Business Environment Environmental Complexity Number of Stakeholder Groups Characteristics of the Business Environment Environmental Complexity management of stakeholders conflicting stakeholder claims Environmental Turbulence Environmental Turbulence Heterogeneity of Environment diversity of environmental components Environmental Munificence dispersion of environmental components The Environment of Business Characteristics of the Business Environment Environmental Complexity Richness of Resource Environment Resource Availability Environmental Turbulence Resource Usefulness Ease of Obtaining Needed Resources Environmental Munificence Environmental Munificence