Download Restructuring of Global Distribution Network

Restructuring Of
Global Distribution Network
Victor Sprogis
Head of Marketing and Sales
Deputy General Director
London - October 2003
A Premier Company In Base And Precious Metals
13%
18%
3%
>50%
14%
1.5%
Market Share
Metal
Norilsk Nickel’s Overview
HEADQUARTERS
MATROSOV MINE
KOLA DIVISION
GIPRONIKEL
NORIMET
ZAO POLYUS
LENZOLOTO
POLAR DIVISION
STILLWATER
MINING
COMPANY
• 4.3 % of the
Russian export
Montana USA
• 2.8 % in the
industrial output
of the Russian
Federation
London
Murmansk
Magadan
Saint Petersburg
• 1.9 % in the
Russia’s GDP
Norilsk
Moscow
Krasnoyarsk
Irkutsk
• 27.9% of the
Russian nonferrous industry
New Global Distribution Network
Nickel sales in USA
Nickel sales in Asia,
('000 mt)
('000 mt)
30
90
23
65
19
20
MOSCOW
12
LONDON
10
60
43
30
14
0
0
2001
2002
2001
ZUG
2003
2002
PITTSBURG
2003
HONG KONG
Nickel Net Sales
2001
2002
2003
100%= 207`000 mt
100%= 220`000 mt
100%= 300`000 mt
9%
69%
85%
8% 61%
Europe
Asia
USA
Russia
5%
4% 6%
5%
25%
18%
5%
Our Goals
More customer-oriented distribution system
Wider range of services to every client in Europe, Asia and America
Global distribution to satisfy our global diversification strategy
Promotion of the Norilsk Nickel brand to American, Asian and European markets