Download 以荷蘭.NL為.TW域名推廣參考

以.NL為.TW域名推廣參考
Agenda
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Taiwan versus Netherlands
World Domain Statistics
.NL Offerings
Digital Brand Management
Useful Links
Taiwan vs. Netherlands
(2001-2002)
Taiwan
Netherlands
Population
23million
16million
# of Reg. Companies
590,000
715,000
International Trade
(40% of GDP)
International Trade
(60% of GDP)
50%
60%
Neighbors
China, Japan, HK
Germany, France, UK
Positioning
Gateway to
China/Asia
Gateway to Europe
Core Competency
Internet Penetration
World Domain Statistics (as of 02.08.2003)
Rank
Domain
Volume
1
.COM
21,336,063
2
.DE
5,459,604
3
.NET
3,631,270
4
.UK
3,080,659
8
.BIZ
666,399
9
.NL
617,045 (commercial)
17
.US
315,215
21
.CO.JP
231,478
32
.COM.CN
105,468
34
.COM.TW
93,480 (commercial)
40
.COM.HK
55,086
Source: Domain Worldwide ™
.NL Offering
• .NL Registration, Second Level
• .NL for Personal, Third Level
– Second Level: 100~999
• Example: www.johnsmith.108.nl
• Example:www.boeing.747.nl; www.peugeot.206.nl
• Administrated By SIDN (Stichting Internet Domeinregistratie Nederland)
– Over 1400 Pan-European Participants/Registrars/Agents
• Category I: For European Participant; Performed as Registrar
• Category II: For Dutch Participant and For Advisory Only
• Participant Council
– Two offerings only: .nl commercial and .nl personal
• Jan 2003, unrestricted .NL registration
– Updated Dispute Policy Developed By Domain Debate Project
Digital Brand Management
Multinational Companies in NL
– Shell, ABN AMRO, Phillips, Unilever, etc
– Register Company Name, Product Names,
Marketing Campaign
– Related Domain Name Protection
• Pros: www.shell-me.com (make it a ccTLD?)
• Cons: www.shellfacts.com
– Average Number of Domain Name Registered
per company: 300 (all TLDs, unofficial estimate)
• ccTLD  Redirect  gTLD/country
Useful Links
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http://www.sidn.nl
http://www.domainworldwide.com
http://www.1globalplace.com/
http://www.tnsofres.com/ger2002/
http://www.cw.com.tw