Download NWMC Zagreb presentation 2011

CEI – WMF WORKSHOP
Innovative opportunities for wholesale market
operations using
”Intellectual Logistic”
CROATIA AT GLANCE
Ukraine, 4-8 October 2011
Zoran Krsnik, NWMC
NATIONAL WHOLESALE MARKET COMPANY
CROATIA Inc. (NWMC)
Headquarter: Slavonska avenija 52
Address:
10000 ZAGREB - CROATIA
Director: Zoran Krsnik, B.Sc. Lawyer
Cellular phone:+ 385 98 318 815
Telephones: + 385 1 2406 400 or 2406 399
Fax: + 385 1 2406 399
E-mail: [email protected] or
[email protected]
Web: www.veletrznica.mps.hr
BASIC FACTS ABOUT THE NWMC
Date of foundation: 30 January 1998
Founder: Government of the RC
Legal form: joint-stock company
Purpose: impl./coord./superv. of WM Project
Basic activities: project management, consulting
and marketing of fresh F&V
Sector of our interest: food sector
Area of activities: CEI and Mediterranean
Our pattern: Mercasa
Part 1
Brief Overview of the Croatian Macroeconomic
Situation
Sources: Croatian Bureau of Statistics
Croatia – key facts
Land area (5.659.400 ha)
56.594 km2
Population
4.4 mil.
GDP per capita (60% of EU) 10.380 EUR
Sea border
5.835 km
AGRICULTURE AT GLANCE
Agricultural area (3.137.000 ha) 55,5%
Share in GDP:
- agriculture and fisheries
6.5%
- food industry
3.5%
Agri-food products in total trade
9.2%
Employment in total
7.3%
Average farm size
3,1 ha
Rural population
36.3%
Agricultural output
0.6% of EU25
2007
2008
2009
2010
2011 forecast
5,1
2,2
-6,0
-1,2
0,8
9.781
10.770
10.311
10.374
Net salary
in EUR
663
709
717
722
725 (I-VIII)
Unemployment rate in %
14,8
13,2
14,9
17,6
16,7 (I-VIII)
Consumer prices "Inflation"
2,9
6,1
2,4
1,1
2,2
Industrial production
growth
4,9
1,2
-9,2
-1,4
Retail turnover growth
rate in %
5,3
-0,5
-15,3
-1,8
0,9 (I-VIII)
56.005
57.103
56.300
56.416
+ 2,6% (I-VIII)
6.752,6
7.459,4
6.379,7
6.230,0
GDP real growth rate in %
GDP per capita in EUR
Tourist nights
in 000
Tourism revenue
in mil. EUR
GENERAL CHARACTERISTIC
• Good geostrategic location
• Reach in natural resources as
- unpolluted fertile land
- good climatic conditions
- plenty of water resources
• Characterized by natural and climatic diversity
• Divided into 3 mayor natural an geograf. areas:
- Pannonian and Peripannonian area
- High – land area
- Adriatic coast area with more than 1.000 islands
LAND USE
2009.
Out of the total agricultural land of 3.137.000 ha, 1.300.000
ha or ca. 42% is utilised agricultural area (UAA) out of
which:
• 863.023 ha are arable land and gardens (66,4 %)
• 343.306 ha are permanent grassland (26,4 %)
• 36.659 ha are orchards (2,8 %)
• 34.380 ha are vineyards (2,6 %)
• 15.304 ha are olive groves (1,2 %)
•
7.328 ha other (0,6 %)
UTILISED AGRICULTURAL AREA
by categories, 2009
3%
3%
1%
27%
Arable land and gardens 66,4 %
Kitchen gardens 0,4%
Permanent grass land26,6%
Orchards 2,8%
Vineyards 2,6%
Olive groves 1,2%
0%
66%
FFV DISTRIBUTION CHANELS
THROUGH PERIODS
80%
70%
60%
50%
40%
Retail shops
30%
Wholesale
markets
20%
10%
0%
1945.-1990.
1990.-1995.
1995.-2000.
2000.-2010.
Throughput in tons
•
2001: year of ending of construction work and commencement of markets
activities
Rijeka-Matulji
•
•
•
•
•
•
•
2004: est.
2005: est.
2006: est.
2007: est.
2008: est.
2009: est.
2010: est.
14.000
15.000
18.000
17.000
16.000
17.000
18.000
Split
Osijek
Total
35.000
39.000
41.000
40.000
43.000
44.000
45.000
10.000
14.000
16.000
18.000
15.000
14.000
14.000
59.000
68.000
75.000
75.000
74.000
75.000
77.000
Estimated turn over of 77.000 tonnes in 2010 means 11,8% of FFV
Market shares. Together with Zagreb WM with 100.000 to, Metkovic
with 8.000 to and Zadar with 5.000 to, total WMs’ turn over is 190.000
to or 29,2 % of FFV market share.
THROUGHPUT OF FFV IN TONES
90000
80000
70000
60000
50000
Turn over in
t
40000
30000
20000
10000
0
2004
2005
2006
2007
2008
2009
2010
Project Achievements
•
•
•
•
•
•
•
•
•
•
•
•
WMs in OS, RI-M and ST were completed within a reasonable time
They are operating since 2001/2002
They have a stabile turn over
Grey economy in FFV market is reduced
MIS is implemented
All standards in FFV trade are improved
Locations of the WMs are very attractive
The value of WMs’ assets has rapidly increased
There is a need and potential for enlargement of WMs
There is an interest to involve other sectors on WMs
Preparations for II phase of development of WMs has started
CEI Wholesale Market Foundation is established
Part 3
NWMC
PRESENT AND FUTURE ACTIVITIES
CALL FOR COOPERATION
NWMC ACHIEVEMENTS
During the WMP realisation NWMC achieve:
• Great experience in project management
• Excellent contacts with stakeholders in food sector in
the country and abroad (producers, wholesalers, retailers,
institutions, administrations)
• Experience in international collaboration
• Experience with EC Funds
• Good references
NWMC FUTURE PLANS
In future NWMC will be focused on:
• Project management
• Facilitation of food trade
• Marketing (CMO)
• Work with farmers (PO’s) and wholesalers
• Cross-border cooperation
• Development of CEI-WMF
Thank you very much for your attention