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Ernst & Young Attractiveness Study
The Euro-Mediterranean area already ranks third in terms of GDP
GDP (US$ billion 2007)
European Union* #1
North America #2
21 242
China #5
15 200
3 713
6 856
3 669
Latin America and
Caribbean #6
Source: IMF 2008 – Current Price
1
EuroMediterranean
Area* #3
5 852
1 249
India #8
South East Asia &
Japan #4
…and third in terms of foreign direct investment inflows
Inward FDI (US$ billion 2006)
European Union* #1
537
244
China #5
69,5
North America #2
217
16,9
India #8
84
EuroMediterranean
Area* #3
44
South East Asia &
Japan #7
Latin America and
Caribbean #4
Source: UNCTAD 2008 including M&A
*Northern Rim countries (Spain, Portugal, Italy, France, Malta and Cyprus) are part of both the European Union and the Euro-Mediterranean area
2
International investors have identified projects in the Euro-Mediterranean
area… but also alternative, attractive destinations in Asia and Europe
Location intentions in the Euro-Mediterranean area
Yes definitely
12%
Definitely not
Total Yes: 33%
31%
21%
24%
Probably not
Yes probably
► Versus 43% of location intentions
in Asia and Southeast Europe
12%
Can't say
Source: Ernst & Young Euromed Attractiveness Survey 2008 - 315 international executives
3
Turkey and other Mediterranean challengers are seen as
promising destinations for value-added activities
The 3 most promising countries in terms of value-added
activities and R&D (first quotation)
21%
15%
12%
6%
6%
4%
Turkey
2%
2%
1%
Israel Morocco Egypt Tunisia Jordan Libya Algeria Lebanon Syria
Source: Ernst & Young Euromed Attractiveness Survey 2008 - 315 international executives
4
3%
Ernst & Young Business Case
Key Drivers
GLOBALIZATION
DIVERSITY
MARKET LEADERSHIP
STRENGTHENING OUR BRAND
IMPROVING QUALITY AND CONSISTENCY
6
Process
2000
CREATION OF GEOGRAPHICAL AREAS
2008
CREATION OF 4 AREAS
7
4 Areas
AMERICAS
EMEIA
FAR EAST
JAPAN
8
Barriers
LANGUAGE
COUNTRY LEGAL FRAMEWORKS
LABOR RESTRICTIONS
FINANCIAL RESTRICTIONS
9
Benefits
BETTER BALANCE OF CULTURES
CULTURE OF MOBILITY
INCREASED QUALITY
IMPROVEMENT OF SYNERGIES
BETTER MANAGEMENT
10
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