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LS andina S.A.
PERU
Peru in numbers
Total population:
29 Million
Main Cities
Lima
8
million
Arequipa
1
million
Trujillo
900 thousand
Cuzco
600 thousand
Size:1’250,000 Sq Km
Neighboring Countries
NORTH :Ecuador
& Colombia
EAST : Brasil &
Bolivia
SOUTH: Chile
WEST : Pacific
Ocean
ECONOMIC INDICATORS
Annual Inflation Rate:
6.00%
Active Interest Rate:
11.00%
Pasive Interest Rate:
4.00%
ECONOMIC INDICATORS
Open Unemployment:
Under employment:
Minimum wage:
Foreign Debt:
7.00%
40.00%
USD 350
USD 28 Billion
Entorno Macroeconomico
A pesar de una economia relativamente estable, mas del 50% de la poblacion total se
encuentra en un nivel de pobreza, con ingresos aproximados de US$150 mensuales.
Crecimiento del PBI prinicipalmente por exportaciones...
Tendencia inflacionaria decreciente...
Inflacion
Ratio Crecimiento PBI
Mas del 50% de la poblacion en niveles de pobreza...
Peru Clases Socio-Economicas
1%
22%
Peru Niveles Socio-Economicos
80%
10%
A
B
C
D
E
37%
…mientras mas del 70% gana menos de US$150/mes
60%
60%
40%
20%
30%
0%
US$150
30%
US$ 300
COUNTRY SITUATION
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Official Currency: New Sol (S/.)
Annual Revaluation 6.5%
GDP growth: 9.8% in 2008
Expected GDP growth in 2009: 2.0%
Unemployment Rate Gradually Decreasing
Purchasing Power still low
Stable Democracy
Total GDP: USD 110 billion approximately
Main Economic Activities
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Mineral Ores &
Metals
Fish Meal
Tourism
Non-traditional
goods (final
consumer items)
Textiles
Agricultural
products
METROPOLITAN LIMA
Our Main Office in Lima
Our Mission
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To satisfy our customer needs by means of
bringing them closer to first quality products
from worldwide recognized brands and
backed by extremely prestigious companies.
To assure the leading edge in everything we
do working hard with enthusiasm and effort to
indulge our customer base with our trade
mark customer service.
Our Organization
Incorporated in Lima, Peru in 1,991
Fully owned by LS Andean Trading
Corporation – Miami Florida USA
Employs: 135
Sales Force: 65
Sales Offices in: Lima, Piura, Chiclayo,
Cajamarca, Trujillo, Iquitos, Huancayo, Ica,
Arequipa, Cuzco.
Nationwide Sales Network: 340
Structure
Board of Directors
General
Manager
Logistics &
Systems
Marketing
Administration
Finance &
Credit
Sales
Key Accounts Lima
Sales National
Organization Chart
Directorio
Gerencia General
Secretar
ia
Comercio
Exterior
Gerencia de Sistemas y
Analisis
Analista
Archivo Central
Gerencia Comercial
Gerencia de Adm. y Finanzas
Clientes Principales
Programas
Contabilidad
Wong/Metro/Eco
Equipos
Mercaderistas
Recepcion y
Secretarias
Mercaderistas
Almacen y
Despacho
Pza Vea/Vivanda/Mass
Tottus
Marketing
Mercaderista
Tiendas por Conveniencia
- Coordinador
de Mercadeo
- Analista
- Diseno
Instituciones
Otros canales
Farmacias
Mayoristas y
Distribubuidores
Ventas PROVINCIAS
Mantenimieno
Seguridad
Cobranzas
Personnel Structure
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CEO
General Manager
Financial Manager
Commercial Manager
Trade Marketing
Logistics
Systems
Sales Supervisors
Sales personnel
Merchandisers
Administrative personnel
Operations personnel
Our Infrastructure
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Seven Trucks
Nine cars
Warehouses in Lima-Callao with a total of
35000 square feet of warehousing space
Nine Sales Offices in the Provinces
State of the art IT systems
Imported Product Lines
BAUDUCCO: Panetone, cakes, toasts, bakery
BORGES: Olive Oil – SPAIN
BRACHS: Confectionery - USA
CLOROX INT’L: Disinfectants, etc – USA
CLOROX CHILE: Clorinda Brooms – CHILE
HERSHEY INT’L: Chocolate, confections – USA
HERSHEY DO BRASIL: Chocolate
JUST BORN: Mike & Ike, candy
NESTLE: Wonka, candy – USA
SAINT DALFOUR: Jams – FRANCE
SWEET’N LOW: Sweeteners – UK
HARIBO: Gummies – SPAIN
TROPICAL: Confectionery – GUATEMALA
WRIGLEY: Chewing gum – USA
Domestic Product Lines
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Gloria: Dairy products, Refreshments
Montesierpe: Pisco
ALICORP: Cookies
Beberash: Cold Teas
L’Onda: Juices
BEST BRANDS, BEST SERVICE