Download 7-Eleven Japan: Venturing into e-Tailing

7-Eleven Japan
Venturing into e-Tailing
Presented by: Angela Copeland
Claire Kao
Jolie McCuistion
Sarah Todnem
Sabrina Yuan
Activity
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Remove shoes
Questionnaire
Snacks
Whistle
Facts
• 7-Eleven is the largest chain stores
in convenience retailing industry.
• Approximately 26,000 7-Eleven
franchise stores are operating
worldwide, generated total sales
of more than $36 billion in 2003
Facts
Number of Stores:
10,389
5,791
Japan vs. China
Similarities
• Religion
• Confucius
Differences
• Sensitive History
• Concentration and Development
• Government Policies
Japan vs. China
Similarities
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High market demand
Low confidence in online payment
Telecom hurdles
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Outmoded shopping concepts
Differences
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Bottom up vs. Top-down
Level of IT diffusion
Activity
• Join Your Team For Some Fun!
Japan vs. United States
Similarities
– Developed Countries
– GDP
• Differences
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Individualist Culture
Cash vs. Credit
Technology
eCommerce Trust
Japan vs. United States
Japan vs. United States
U.S. Centric Thinking
• eCommerce
• eBay
– No Human Contact
– Trust
Bridging the Gap
• Technology
• Culture
Bridging the Gap
• Strategies
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Use existing distribution system
Creating new market
Low cost to consumer
Convenience
Is plan Short Sighted?
Bridging the Gap
• Moving in a new direction
– Cash Payments
– Human Contact
Bridging the Gap
• Examples
– AOL
– ???
Conclusion
Unique use of
existing
technology
applied to
culture
.
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45 minutes total
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7 minutes
- discuss wistle at beginning (jolie)
- introduce team mates
- remove shoes
- questionnaire
- snacks
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5 minutes
- facts (claire)
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5 minutes
- china vs. japan (sabrina)
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5 minutes
- us vs japan (angie)
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5 minutes (jolie)
- us centric culture
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5 minutes (sarah)
- bridging the gap
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5 minutes (angie)
- briding the gap examples
(aol - use pen)
(backup ideas -
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5 minutes
If extra time, backup questions: (angie)
- How do you feel about Japan being a cash based society?
- Do you feel 7dream.com will have an impact on the Japanese culture?
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1 minute (jolie)
- conclusion statement