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6th International Conference Information Society 2004 Lithuanian Potential in the World of Knowledge Economy The European ICT Industry – an Engine of Growth and Productivity in Europe Ulf Pehrsson, Vice President Ericsson Member of EICTA Executive Board What is EICTA? ICT in the European Union Priority issues for EICTA Ericsson, globally & in Lithuania EICTA The Voice of the European Digital Technology Industry Founded 1999 ICT + Consumer Electronics Represents 48 multinational companies and 32 national associations from 24 European countries > 10,000 companies >2 million employees > EUR 200 billion revenues EICTA Policy Groups (4) Trade Policy Group Technical & Regulatory Policy Group Digital Economy Policy Group Environmental Policy Group European ICT (2003) represents 3.1% of GDP employs 7 % of business workforce grows by 12 % in 2004 ICT critical to achieve the Lisbon objective “Europe should by 2010 be the world’s most competitive knowledge-based economy” (Lisbon European Council 2000) Important elements of the Lisbon agenda 1. Increase R&D (3% of GDP) 2. Strengthen IPR protection 3. An effective internal market 4. Meet eEurope objectives EICTA Priority issues to strengthen growth and productivity in Europe Innovation Policy – the CII Directive eEurope Digital Rights Management Digital Switchover Environment Policy Innovation Policy – CII Directive Proposal • Commission proposal for a CII Directive February 2002 • Aims: – Harmonise CII law in EU – Maintain status quo in Europe, based on existing EPO practice – Stop drift towards US practice of allowing business methods and non-technical software CII - Legislative Process – “Co-Decision” Process – Needs agreement of • European Council, AND • European Parliament – Council (25 Member States) “Political Agreement” , May 2004 • Largely meets original aims of codifying status quo • Business methods & pure software are excluded • Supported by EICTA BUT….. CII -European Parliament Position First reading: September 2003 • Dramatically changes aims and character of the directive Most damaging effects: – Wipes out patent protection for all softwareenabled innovation • Applies in all technology/product sectors • Excludes information handling and data processing, software and hardware, i.e. all digital technology – Renders existing patents unenforceable – Undermines existing licences & cross-licences EICTA Principles for CII Directive • Maintain strong EU innovation environment for all industries, including SMEs • Confirm status quo • Should not hinder patent enforcement • Meet WTO/TRIPS obligations • Maintain current balance on interoperability • Permit Open Source Software to continue to grow • New Website soon: Patents4innovation.org eEurope 2010 (to be presented early 2005) Possible elements: National broadband strategies for new MS Public services on-line eGovernment eHealth eLearning eSignatures Mobile Payments Best practices for SMEs Digital Rights Management Levies/DRMs current EU situation • Not all 25 Member States have implemented the Copyright Directive • Cyprus, Ireland, Luxembourg, Malta and the UK have chosen to continues without a copyright levies system • Different levies systems in other 20 Member States re. devices & tariffs • Member States that have implemented the Directive are not taking into account DRM when assessing levies • No criteria developed for assessment of the relation levies – DRM In the meantime… • DRM-based business models and product offerings are evolving in response to consumer demand and willingness to use content legally The extension of levies risks giving users an unintended feeling of justification for piracy – levies are not a cover charge for unbridled piracy! A growing burden for Europe Forecast Of Levies (Including claimed but disputed levies), m€ 2002 2004 309.39 774.93 542.04 1059.19 860.92 2006 1465.87 C urrent Levies C urrent Plus C laimed But Disputed Levies Total Collections on Media and Equipment including claimed but disputed levies, per country, in m€ •500% increase in 2006 on the total amount of levies collected in 2002 in France, Germany, Italy, the Netherlands & Spain to €1.5 billion compared to €309.39m in 2002. •See EICTA’s www.europe4DRM.com for a link to the Rightscom study Defining DRM “DRM is a system of IT components and services along with corresponding law, policies and business models which strive to distribute and control intellectual property and its rights. Product authenticity, user charges, terms-of-use and expiration of rights are typical concerns of DRM.” *Source: American National Institute of Standards and Technology How DRM works: Content is published in protected form whether packaged or online • Consumers access and consume the content according to their preferences • Examples: stream, download, rent, burn to keep, transfer to portable device • Consumers pay different prices depending on their chosen mode of consumption • Right holders receive full remuneration at point-of-sale Transition from copyright levies to DRM • Copyright Levies • DRM • A rough justice approach • A protected environment • The consumer pays, even if he does not make private copies • The consumer only pays when downloading or purchasing the content • The levy is on the media or the device, not the actual work • The payment is for the work and its allowed use New Business Opportunities in Broadcasting • New Terminal Categories or new features in existing products • Re-use of existing content via new distribution channels • New service types • Interactivity - Return channels via telecom solutions Example: Mobile Phone TV ”mass distribution of media content to mobile users” Content Content Infrastructure Content Aggregation Service Provider Broadcast Network Operator Telecom Network Consumer Drive European Innovation in Broadcast Benefits: • Consumers: new, attractive services • Media & broadcasters: re-use of popular content via new distribution platform • Broadcast network operators: additional core business opportunity • Mobile operators: provision of interactive services and potential new roles in digital broadcast business • Equipment vendors: new products and features ICT and the Environment ICT industry contributes to sustainable development ● Enabler in reducing the environmental impact of manufacturing and service sectors ● Improving the quality of life of consumers ● Reducing the environmental footprint of society as a whole Hot issues in 2004/2005 • EuP = draft directive on establishing a framework for the setting of Eco-design requirements for EnergyUsing Products *REACH = Registration, Evaluation and Authorisation of Chemical Substances • WEEE and RoHS implementation ’ Ericsson -A truly global company • Presence in more than 140 countries • International operations for more than 120 years • 50,000 employees • R&D centers worldwide • Clear leader in mobile infrastructure • Net sales 2003: BUSD 14.8 Expected commercial WCDMA launches Bahrain MTC Vodafone Hutchison France Telecom Mapped with Ericsson published agreements (black frame) – part of core and/or UTRAN Deutche Telekom MMO2 Manx KPN Base UAE Etisalat CosmOTE One Mobilkom As of Oct 2004 Telefonica Tele.ring OTHER TMN Telestet Mobitel Slovenia 2001 2002 2003 AWS TIM Jan 2004 Malaysia Czech Polkomtel Cellcom Tele2 Telia Elisa Telstra Taiwan Optimus H1 2004 Jun 2004 H2 2004 Sources: Press releases plus Ericsson internal (due to layout issues not all releases are included) 2005 China