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Cullen International:
seizing opportunities in Mexico
WEIF – Les rencontres du commerce international
Liege, December 3, 2014
Elena Scaramuzzi, Cullen International
© Cullen International SA 2015
Cullen International:
“regulation made simple”
2
© Cullen International SA 2015
Monitoring, measuring, benchmarking…
Regulated sectors
3
© Cullen International SA 2015
Different sectors, different regions…
4
© Cullen International SA 2015
Selling ‘conceptual simplicity’
Sector regulation across countries…
5
© Cullen International SA 2015
Regulation made simple…
Training services
6
© Cullen International SA 2015
Adapting the service to LATAM needs
© Cullen International SA 2015
Exporting services to Latin America
since 2010
MEXICO
PHASE 1
VENEZUELA
COSTA RICA
COLOMBIA
ECUADOR
BRAZIL
PERU
POP. (m)
ARGENTINA 40,5
BRAZIL
196,5
CHILE
16,8
COLOMBIA 44,9
MEXICO
110,0
GDP (pc)$
8,522
6,937
10,813
4,264
10,747
PHASE 2
ARGENTINA
CHILE
URUGUAY
8
COSTA RICA
ECUADOR
PERU
URUGUAY
VENEZUELA
POP. (m)
4,2
14,0
29,2
3,5
28,2
GDP (pc) $
5,903
3,927
3,826
7,267
11,828
© Cullen International SA 2015
Growth trends in LATAM
much higher than initially foreseen
25
20
15
Forecast
10
Actual
5
0
2010
2011
2012
2013
9
2015
© Cullen International SA 2015
LATAM service today
LATAM clients are in ...
Latin America
27 LATAM clients...
Europe
Usa
10%
Associations
11%
Ministries
5%
16%
Regulators
21%
Telcos
47%
74%
Vendors
16%
10
© Cullen International SA 2015
WHY MEXICO? since 2010….
11
© Cullen International SA 2015
Regulatory research on Mexican market
12
© Cullen International SA 2015
13
© Cullen International SA 2015
Lessons learned in Mexico
Potential
demand
Exportability
of the model
Adapt to
local needs
Motivated
team
14
© Cullen International SA 2015
[email protected]
© Cullen
InternationalSA
SA 2013
2015
© Cullen
International
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