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Cullen International: seizing opportunities in Mexico WEIF – Les rencontres du commerce international Liege, December 3, 2014 Elena Scaramuzzi, Cullen International © Cullen International SA 2015 Cullen International: “regulation made simple” 2 © Cullen International SA 2015 Monitoring, measuring, benchmarking… Regulated sectors 3 © Cullen International SA 2015 Different sectors, different regions… 4 © Cullen International SA 2015 Selling ‘conceptual simplicity’ Sector regulation across countries… 5 © Cullen International SA 2015 Regulation made simple… Training services 6 © Cullen International SA 2015 Adapting the service to LATAM needs © Cullen International SA 2015 Exporting services to Latin America since 2010 MEXICO PHASE 1 VENEZUELA COSTA RICA COLOMBIA ECUADOR BRAZIL PERU POP. (m) ARGENTINA 40,5 BRAZIL 196,5 CHILE 16,8 COLOMBIA 44,9 MEXICO 110,0 GDP (pc)$ 8,522 6,937 10,813 4,264 10,747 PHASE 2 ARGENTINA CHILE URUGUAY 8 COSTA RICA ECUADOR PERU URUGUAY VENEZUELA POP. (m) 4,2 14,0 29,2 3,5 28,2 GDP (pc) $ 5,903 3,927 3,826 7,267 11,828 © Cullen International SA 2015 Growth trends in LATAM much higher than initially foreseen 25 20 15 Forecast 10 Actual 5 0 2010 2011 2012 2013 9 2015 © Cullen International SA 2015 LATAM service today LATAM clients are in ... Latin America 27 LATAM clients... Europe Usa 10% Associations 11% Ministries 5% 16% Regulators 21% Telcos 47% 74% Vendors 16% 10 © Cullen International SA 2015 WHY MEXICO? since 2010…. 11 © Cullen International SA 2015 Regulatory research on Mexican market 12 © Cullen International SA 2015 13 © Cullen International SA 2015 Lessons learned in Mexico Potential demand Exportability of the model Adapt to local needs Motivated team 14 © Cullen International SA 2015 [email protected] © Cullen InternationalSA SA 2013 2015 © Cullen International