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Cox Site Advertising Opportunities | Jan 2010 / v2.0 Phil Greco [email protected] 678-645-4280 Melissa McKeever [email protected] 651-365-4204 1 of 12 Ad Opportunities – Summary (not including weather) Unit Dimensions Size Format IAB Unit Leaderboard 728x90 30k GIF, Animated GIF, JPG, SWF IAB Unit Display 300x250 30k GIF, Animated GIF, JPG, SWF Sponsorship Sticker 150x80 30k GIF, Animated GIF, JPG, SWF Video Sponsorship Header 100x34 Logo 5k Static JPG Only Sponsorship Copy Preroll At least 640x480 5M B :15 QuickTime, AVI, WMV Local Blurb Image size 80x45 3.5k Image: GIF or JPG Headline: 50 characters Content: 150 characters Text Ads Approx. 200x10 NA 40 characters IAB Unit Skyscraper 160x600 30k GIF, Animated GIF, JPG, SWF Homepage Pushdown Expanded: 1000x300 Unexpanded: 1000x40 30k Feature Belt Blurb Image Size 120x90 Flash Served Hardcoded ✓ Cox Site Advertising Opportunities | Jan 2010 / v2.0 Index Detail ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓* ✓ ✓ ✓ ✓ ✓ ✓ Image: GIF or JPG Copy: 40 Characters ✓ ✓ Homepage Placement: Top right column always (no exceptions) with a second further down in the same column at the station discretion. Index Placement: 1st or Second position in the top right column with a second further down in the same column at the station discretion. Topic targeted only. Cannot be targeted page specifically. (weighted or impression based.) If it is with an impression goal, you will need a generic house sticker. MUST FOLLOW SPONSORHSIP TEMPLATE. Companion Leaderboard or Display: JPG, GIF, SWF. Can be targeted to a specific section, recommended to run weighted share of voice. It will rotate three local blurbs upon each refresh. There are multiple placement opportunities for your exclusive hardcoded text links. Each DL placement can have up to three text links each (1 IB National and 2 Cox Local). * The Homepage DL Tab 1 is served through Adify. Detail/Story pages only, the bottom right position is to be usedfor 160x600 skyscrapers. This ad should run exclusive for one day only on the specified index page. 10k 6K Expandable leaderboard available. See Product Catalog for details. Topic targeted only. Cannot be targeted page specifically. MUST FOLLOW SPONSORSHIP TEMPLATE. ✓ No goal Notes ✓ Phaedra hardcoded to run through the feature belt on all pages. 2 of 12 Home Page Ad Opportunities Cox Site Advertising Opportunities | Jan 2010 / v2.0 • 728x90 IAB Unit – Leaderboard 30k Placement: Directly above the homepage headline cluster (no exceptions) • Top 300x250 IAB Unit – Display 30k Placement: Top right column (no exceptions) • Bottom 300x250 IAB Unit – Display 30k Placement: Further down in the right column but at station discretion • • • • • • • • Sponsorship Sticker (150x80) Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression based). If it is with an impression goal, you will need a generic house sticker. Video Sponsorship Header (100x34) This will be integrated across the top of the video player and must have the words “Sponsored By.” It cannot include flashing or animation and should include a client logo and 7 or 7 words of clickable text (marketing line, pricing, promotion, etc.) Click Here for the Template. Rotating Preroll Plays prior to news stories in the video box (15 seconds max), the display or leaderboard ad can run as a companion ad to the preroll. Pushdown (1000x300 / 1000x40) Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Rotating Local Blurb (image 80x45) 3.5k Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be targeted ROS or to a specific section, recommended to run share of voice. It will rotate three local blurbs upon each refresh. Text Ads There are multiple placement opportunities for you exclusive hardcoded text links. Click here for detailed information. Top Story Dynamic Lede Text Ad IB, Quigo, or another national seller will have one text ad while local will have two. The DL tab 1 text links are served the rest are hardcoded. Feature Belt Blurb IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position. Site Sales and Promotions can be used in the remaining positions. Be sure to include a call to action, or interesting content. NATIONAL INVENTORY LOCAL INVENTORY 3 of 12 Index Page Ad Opportunities Cox Site Advertising Opportunities | Jan 2010 / v2.0 • • 728x90 IAB Unit – Leaderboard 30k • Bottom 300x250 IAB Unit – Display 30k Placement: Further down in the right column but at station discretion • • • • • • • • Top 300x250 IAB Unit – Display 30k Placement: 1st or Second position in the top right column Sponsorship Sticker (150x80) Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression based). If it is with an impression goal, you will need a generic house sticker. Video Sponsorship Header (100x34) This will be integrated across the top of the video player and must have the words “Sponsored By.” It cannot include flashing or animation and should include a client logo and 7 or 7 words of clickable text (marketing line, pricing, promotion, etc.) Click Here for the Template. Rotating Preroll Plays prior to news stories in the video box (15 seconds max), the display or leaderboard ad can run as a companion ad to the preroll. Pushdown (1000x300 / 1000x40) Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Rotating Local Blurb (image 80x45) 3.5k Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be targeted ROS or to a specific section, recommended to run share of voice. It will rotate three local blurbs upon each refresh. Text Ads IB, Quigo, or another national seller will have one text ad while local will have two. Top Story Dynamic Lede Text Ad IB, Quigo, or another national seller will have one text ad while local will have the over in the homepage dynamic lede. Feature Belt Blurb IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position. Site Sales and Promotions can be used in the remaining positions. Be sure to include a call to action, or interesting content. NATIONAL INVENTORY LOCAL INVENTORY 4 of 12 Story Page Ad Opportunities • • • • • • • • Cox Site Advertising Opportunities | Jan 2010 / v2.0 728x90 IAB Unit – Leaderboard 30k 300x250 IAB Unit – Display 30k 160x600 IAB Unit – Skyscraper 30k Sponsorship Sticker (150x80) Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression based). If it is with an impression goal, you will need a generic house sticker. Rotating Preroll Plays prior to news stories in the video box (15 seconds max), the display or leaderboard ad can run as a companion ad to the preroll. Rotating Local Blurb (image 80x45) 3.5k Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be targeted ROS or to a specific section, recommended to run share of voice. It will rotate three local blurbs upon each refresh. Text Ads IB, Quigo, or another national seller will have one text ad while local will have two. Feature Belt Blurb IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position. Site Sales and Promotions can be used in the remaining positions. Be sure to include a call to action, or interesting content. NATIONAL INVENTORY LOCAL INVENTORY 5 of 12 Weather Ad Opportunities – Summary Cox Site Advertising Opportunities | Jan 2010 / v2.0 Unit Dimensions Size Format Served IAB Unit Leaderboard 728x90 30k GIF, Animated GIF, JPG, SWF ✓ IAB Unit Display 300x250 30k GIF, Animated GIF, JPG, SWF ✓ Sponsorship Sticker 150x80 30k GIF, Animated GIF, JPG, SWF ✓ Detailed Forecast Sponsorship Header 150x80 Logo 15k Static JPG Only Sponsorship Copy Radar Titlebar Sponsorship Header 100x34 Logo 5k Static JPG Only ✓ Radar Sponsorship Brick 300x100 30k GIF, Animated GIF, JPG, SWF ✓ Interactive-Radar Logo 120x60 5k Static GIF, JPG ✓ Interactive Radar Sponsorship Brick 300x100 30k GIF, Animated GIF, JPG ✓ Local Blurb 80x45 6k Image: GIF or JPG Headline: 50 characters Content: 150 characters Text Ads Approx. 200x10 NA 40 characters Hardcoded Notes Expandable leaderboard available. See Product Catalog for details. Expandable display available. See Product Catalog for details. Topic targeted only. Cannot be targeted to a specific detail page (weighted orimpression based). If it is with an impression goal, you will need a generic house sticker. ✓ Topic targeted only. Cannot be targeted page specifically. MUST FOLLOW SPONSORHSIP TEMPLATE Rotating Titlebar above the Radar on /weather/. Served on weather as an alternative to the Radar Titlebar Sponsorship Header. Rotating 120x60 Image above the interactive radar. Must use the sponsorship template. Served in weather, which is different from the rest of the site. Runs within the MyWeatherIframe. ✓ Can be targeted to a specific section, recommended to run weighted share of voice. It will rotate three local blurbs upon each refresh. ✓ IB, Quigo, or another national seller will have one text ad while local will have two. 6 of 12 Weather Page Ad Opportunities • • • • • • • Cox Site Advertising Opportunities | Jan 2010 / v2.0 728x90 IAB Unit – Leaderboard 30k 300x250 IAB Unit – Display 30k Detailed Forecast Sponsorship Header Integrated on the top of the detailed forecast module with the words “Sponsored By” on it. It cannot include flashing or animation and should include a 150x80 client logo. Sponsorship Sticker (150x80) Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression based). If it is with an impression goal, you will need a generic house sticker. Rotating Local Blurb (image 80x45) 3.5k Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be targeted ROS or to a specific section, recommended to run share of voice. It will rotate three local blurbs upon each refresh. Text Ads IB, Quigo, or another national seller will have one text ad while local will have two. Feature Belt Blurb IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position. Site Sales and Promotions can be used in the remaining positions. Be sure to include a call to action, or interesting content. Radar Options Interactive Radar Titlebar Sponsorship Header Integrated Titlebar above the Radar with the words “Sponsored By” on it. It cannot include flashing or animation and should include a 100x34 client logo. NATIONAL INVENTORY OR 300x100 Radar Sponsorship Brick Ad 30k Rotating brick ad below the Weather Radar. LOCAL INVENTORY 7 of 12 Radar Page Ad Opportunities Cox Site Advertising Opportunities | Jan 2010 / v2.0 • • 120x60 Interactive-Radar Logo Rotating logo ad above radar image. This ad unit must follow the predetermined sponsorship template. 300x100 Interactive Radar Brick 30k Rotating brick ad inside the MyWeather radar graphic. This ad cannot be a companion (leave behind) to the preload display. LOCAL INVENTORY 8 of 12 Pushdown/Pencil Ad Cox Site Advertising Opportunities | Jan 2010 / v2.0 • Pushdown/Pencil Ad Pushdown Ads are large animated ads that grab visitors' attention by briefly pushing down the entire content of the site when a page is first loaded. When the ad contracts it leaves behind a small expandable teaser (pencil) ad at the top of the page that allows a visitor to re-expand it. • • The ad can auto-expand upon the first visit or run as a manually expanded ad. This should be used as a premium ad unit. LOCAL INVENTORY 9 of 12 Page Skin Ad Cox Site Advertising Opportunities | Jan 2010 / v2.0 • Page Skin Ad There is a 50 pixel high strip across the top of the site and the left and right sides of the site, outside the content area that can be branded for the advertiser. The wallpaper area is not clickable. Repeating / tiled logos are not allowed for the Wallpaper Ad to help keep the visual clutter to a minimum. LOCAL INVENTORY 10 of 12 Alert Bar Sponsorship Cox Site Advertising Opportunities | Jan 2010 / v2.0 • Alert Bar Sponsorship Sponsored by type; Breaking News, Live Video, Severe Weather and/or Closings and should not run with an impression goal, but rather SOV or exclusively. They follow a strict template that Ad Studio will use to develop the creative. LOCAL INVENTORY 11 of 12 Peel Back Ad Cox Site Advertising Opportunities | Jan 2010 / v2.0 • Peel Back Located in the top right corner of the browser, this unit enables users to interact and unveil deeper content. When the unit fully expands, the advertiser’s content lays over the editorial—focusing more attention on the marketing message LOCAL INVENTORY 12 of 12