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Welcome to... and all you ever needed to know about Brand Management! What do you see? What is Brand Management? Finance Market Research Supply Chain BRAND & Innovation MANAGER Marketing Agencies Sales Force (advertising, etc) CONSUMERS So Let’s be Degree AP / Deo Brand Managers Today… So Let’s be Degree AP / Deo Brand Managers Today… Past Functional Today Emotional Checking in with Finance Checking in with the Sales Team Checking in with Supply Chain Managing the Marketing Agencies “Play” Ad Managing the Marketing Agencies “Play” Poker How this affects YOU: Brand Marketing Interns • Team Player and ownership over a business • Development and execution of consumer promotions plans • Assessment of new marketing opportunities • Participate in brand planning & budgeting process • Lead competitive analysis and tracking activities • Immediate impact to the growth of a business So is it ? What we’re looking for: • Challenge the obvious • Breakthrough Thinkers • Seize the future • Lead high performance teams Next Steps January 25 – Roundtables February 7 – 1st Round Interviews
