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Conformity and Independence The Pit-falls of Group Think Confirmation Bias: How we include or exclude information to confirm or reject our opinions and ideologies • There are tens of millions of species on the planet. How did they all fit on Noah’s ark? (must have been a big boat…right?) • If Darwin is correct and we all “naturally evolved,” where did the first multi-celled organism come from? From where did consciousness emerge? (Just kind of happened…right? Perhaps God started it?) • Sports fans who randomly select their teams Study on “confirmation bias” • 15 Strong Republicans and 15 Strong Democrats had an fMRI brain scan while assessing statements by George Bush and John Kerry • These were statements in which the candidates clearly contradicted themselves • Republicans were only critical of Kerry and Democrats were only critical of Bush – but not their own candidate Neuro-imaging Results While the Study Was in Process: LEAST ACTIVE PART OF THEIR BRAINS • Dorsolateral Prefrontal Cortex – Part of the brain associated with reasoning MOST ACTIVE PART OF THEIR BRAINS • Orbital Frontal Cortex – Part of the brain associated with emotions • Anterior Cingulate – Part of the brain associated with conflict resolution • Posterior Cingulate – Part of the brain associated with making judgments about moral accountability • Ventral Striatum – Part of the brain associated with reward and pleasure Informational Social Influence Occurs in ambiguous social situations – we assume that others around us know more than we do about a situation (we herd) • Joshua Bell – Washington, DC subway – Made $32 for an hour of violin playing – Only one person recognized him • Canned laughter • Connected with racism – latent prejudice and discrimination Group Think “When concurrence-seeking becomes so important in a (cohesive) ‘in group’ that it overrides realistic appraisals of reality and alternative courses of action.” - Collective tunnel-vision - Suggestions for alternatives are seen as disloyalty - Narrow thinking breeds disregard for risk 8 Symptoms of “group think” OVERESTIMATION OF MIGHT & RIGHT • An illusion of invulnerability • Unquestioned belief in the group’s morality CLOSED-MINDEDNESS • Group time is spent explaining and justifying group actions • Opponents are stereotyped 8 Symptoms of “group think” PRESSURE FOR UNIFORMITY • Extreme pressure to conform • Self-censorship prevails (don’t want to be a nuisance to colleagues) • There is an illusion of unanimity • Group members protect the group from contrary information