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E-Commerce as a Capstone in
Information Technology
Scott A. Taylor
Jon A. Preston
Agenda
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Motivation
E-commerce & Education
IT Overview
CCSU IT Degree
IT Components of E-commerce
Findings
Future
Motivation
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Corporate demand for e-commerce students
Capstone alternative to current program
Advisory panel recommendation
Joint degree program
– Business & IT
• Real-world, project-based courses
E-Commerce & Education
• Many universities
entering E-commerce
• Our focus – IT
• Broadly speaking
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Requirements
Systems Analysis
Design
Implementation
Testing
Business
Information Economy
E-commerce Business Models
Marketing
Supply Chain Management
Customer-Behavior/Sociological
Data Mining
Statistical Data Analysis
Human Factors
Agents/Recommender Systems
Information Technology
Security
Database Management
Networks
Human-Computer Interaction (HCI)
Hardware/Operating Systems
Web Technologies
E-commerce Has It All!
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Systems analysis and design
Programming
Testing and quality assurance
Software engineering
Systems engineering
Hardware
Networks
Human-computer interaction
Database design and implementation
CCSU IT Degree
Certificate
Associate
Upper level
Theory
Classes
Core IT
Classes
Fnd. of IS
Fnd. of
Systems
Analysis
TQA
E-commerce
Track
HCI
E-commerce
Infrastructure
Web Foundation Classes
Introduction
to Web
Intermediate
Web
Bachelor
Advanced
Web
Fnd. of
Networking
E-commerce
Security
Legal
Implications
Database Foundation Classes
Fnd. of
Programming
Database
Applications
Fnd. of DB
Design
Intermediate
DB Design
Adv. DB
Modeling
IT Components of E-commerce
• Infrastructure
– Servers, Design, Development, Fundamentals of
Commerce
• Security
– Crypto, Firewalls, Attacks/Viruses, Access Control
• Law
– Contracts, Privacy, Intellectual Property, Taxation,
Computer Crimes
• Database
– Design, Efficiency, Oracle, SQL, Relational Algebra,
Logging
Findings
• Open problems worked well
– Afforded creativity & exploration
• Time on task & learning retention in prerequisites critical
• Solidified prior knowledge
• Students quickly applied what they had
learned in jobs
Future
• Pre-requisite Web courses now emphasize
programming – XML, ASP, etc.
• Projects & group work a necessity
– But how do we scale this?
• Didactic nature of the law class
– Will students get “lost in the crowd” if/when
enrollment increases?
Site Evaluation Example
Categories
Design
Value
Bluelight.com
Target.com
Wal-Mart.com
40
Color
10
7
9
8
Graphics
10
5
8
7
Layout
10
6
7
9
Branding
10
8
9
10
Ease of Use
40
Number
Of Steps
Checkout
15
9
7
10
15
12
15
12
Download
Time
Search Feature
10
5
9
10
5
4
4
5
Stickiness
40
Discounting
Products
Personalization
10
6
8
5
15
10
12
10
Special
Features
15
10
14
13
120
84 (C-)
104 (B+)
99 (B-)
Totals
Project Fair
Scott’s Project
Questions?
Thank You