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‫دور نظم المعلومات اإلدارية‬
‫في صناعة القرار‬
‫دكتور‪ /‬محمد عبد الرزاق حجازي‬
‫‪2015‬‬
‫الفصل السابع‪ :‬مداخل لدراسة نظم المعلومات اإلدارية‬
Developing IS Solutions
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1-3
Career Opportunities in IS
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1-4
A business as a system
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1-5
Information systems model
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1-6
Types of databases
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5-7
Systems Design
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• Modify the logical model until it represents a blueprint for what
the new system will do
• Physical design:
– How the system will accomplish its objectives
Implementation Process
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10-9
End User Development
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Source: Adapted from James N. Morgan, Application Cases in MIS, 4th ed. (New York: Irwin/McGraw-Hill, 2002), p. 31.
Four major forms of conversion
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Change Management Dimensions
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Source: Adapted from Grant Norris, James Hurley, Kenneth Harley, John Dunleavy, and John Balls, E-Business and ERP:
Transforming the Enterprise, p. 120. Copyright @2000 by John Wiley & Sons Inc. Reprinted by permission.
A cross-functional process
2-13
IS Knowledge Framework for Business
Professionals
1-14
What does IS do for a business?
1-15
Business Applications expanding role over
time
1-16
How e-business is being used
1-17
Types of IS
1-18
Challenges and Opportunities of IT
1-19
Ethical challenges of IT applications
1-20
A Cybernetic system
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Competitive Forces and Strategies
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Using IT for these strategies
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Building customer value using the Internet
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Using IS in the value chain
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How BPR differs from business improvement
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Reengineering order management
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How IT helps a company be agile
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A virtual company
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Strategies of virtual companies
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Knowledge management techniques
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Source: Adapted from Marc Rosenberg, e-Learning: Strategies for Delivering Knowledge in the Digital Age
(New York: McGraw-Hill, 2001), p.70.
Examples of logical data elements
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Electric Utility Database
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Source: Adapted from Michael V. Mannino, Database Application Development and Design
(Burr Ridge, IL: McGraw-Hill/Irwin, 2001), p. 6.
Hierarchical Structure
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Network Structure
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Relational Structure
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Multidimensional Model
Object-oriented Structure
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Source: Adapted from Ivar Jacobsen, Maria Ericsson, and Ageneta Jacobsen, The Object Advantage: Business Process
Reengineering with Object Technology (New York: ACM Press, 1995), p. 65.
Copyright @ 1995, Association for Computing Machinery. By permission.
Database Development
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Entity Relationship Diagram
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Logical and Physical Database Views
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Data Warehouse
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Source: Adapted courtesy of Hewlett-Packard.
Traditional File Processing
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Database Management Approach
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DBMS Major Functions
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Natural Language versus SQL
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Graphical Query
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Source: Courtesy of Microsoft Corp.
Processes involved in E-commerce
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E-commerce technologies
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Essential e-commerce process architecture
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Catalog/content management and workflow
example
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Secure Electronic Payment Example
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e-Commerce Trends
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Source: Adapted from Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates, The Clickable Corporation:
Successful Strategies for Capturing the Internet Advantage (New York: The Free Press, 1999), p. 24.
e-Commerce Success Factors
• Advertising and Incentives
– Targeted web page advertising and e-mail promotions,
discounts and special offers, including advertising at affiliate
sites
Web Store Requirements
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B2B e-Commerce Web Portal
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Clicks and Bricks
• Should we integrate our e-commerce business operations
with our traditional physical business operations
• Or should we keep them separate?
Systems Thinking Example
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Systems Development Lifecycle (SDLC)
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Prototyping Life Cycle
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Sample Implementation Process Plan
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Reasons for User Resistance to Knowledge
Management Systems
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Process of Change Management
Source: Adapted from Martin Diese, Conrad Nowikow, Patric King, and Amy Wright, Executive’s Guide to E-Business: From Tactics to Strategy, p.
190. Copyright @ 2000 by John Wiley & Sons Inc. Reprinted by permission.
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‫شكرا‬