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Data Mining
Association Analysis: Basic Concepts
and Algorithms
Lecture Notes for Chapter 6
Introduction to Data Mining
by
Tan, Steinbach, Kumar
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
1
Association Rule Mining

Given a set of transactions, find rules that will predict the
occurrence of an item based on the occurrences of other
items in the transaction
Market-Basket transactions
TID
Items
1
Bread, Milk
2
3
4
5
Bread, Diaper, Beer, Eggs
Milk, Diaper, Beer, Coke
Bread, Milk, Diaper, Beer
Bread, Milk, Diaper, Coke
© Tan,Steinbach, Kumar
Introduction to Data Mining
Example of Association Rules
{Diaper}  {Beer},
{Milk, Bread}  {Eggs,Coke},
{Beer, Bread}  {Milk},
Implication means co-occurrence,
not causality!
4/18/2004
‹#›
Definition: Frequent Itemset

Itemset
– A collection of one or more items

Example: {Milk, Bread, Diaper}
– k-itemset


An itemset that contains k items
Support count ()
– Frequency of occurrence of an itemset
– E.g. ({Milk, Bread,Diaper}) = 2

Support
TID
Items
1
Bread, Milk
2
3
4
5
Bread, Diaper, Beer, Eggs
Milk, Diaper, Beer, Coke
Bread, Milk, Diaper, Beer
Bread, Milk, Diaper, Coke
– Fraction of transactions that contain an
itemset
– E.g. s({Milk, Bread, Diaper}) = 2/5

Frequent Itemset
– An itemset whose support is greater
than or equal to a minsup threshold
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Definition: Association Rule

Association Rule
– An implication expression of the form
X  Y, where X and Y are itemsets
– Example:
{Milk, Diaper}  {Beer}

Rule Evaluation Metrics
TID
Items
1
Bread, Milk
2
3
4
5
Bread, Diaper, Beer, Eggs
Milk, Diaper, Beer, Coke
Bread, Milk, Diaper, Beer
Bread, Milk, Diaper, Coke
– Support (s)

Example:
Fraction of transactions that contain
both X and Y
{Milk , Diaper }  Beer
– Confidence (c)

Measures how often items in Y
appear in transactions that
contain X
© Tan,Steinbach, Kumar
s
 (Milk, Diaper, Beer )
|T|

2
 0.4
5
 (Milk, Diaper, Beer ) 2
c
  0.67
 (Milk, Diaper )
3
Introduction to Data Mining
4/18/2004
‹#›
Association Rule Mining Task

Given a set of transactions T, the goal of
association rule mining is to find all rules having
– support ≥ minsup threshold
– confidence ≥ minconf threshold

Brute-force approach:
– List all possible association rules
– Compute the support and confidence for each rule
– Prune rules that fail the minsup and minconf
thresholds
 Computationally prohibitive!
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Mining Association Rules
Example of Rules:
TID
Items
1
Bread, Milk
2
3
4
5
Bread, Diaper, Beer, Eggs
Milk, Diaper, Beer, Coke
Bread, Milk, Diaper, Beer
Bread, Milk, Diaper, Coke
{Milk,Diaper}  {Beer} (s=0.4, c=0.67)
{Milk,Beer}  {Diaper} (s=0.4, c=1.0)
{Diaper,Beer}  {Milk} (s=0.4, c=0.67)
{Beer}  {Milk,Diaper} (s=0.4, c=0.67)
{Diaper}  {Milk,Beer} (s=0.4, c=0.5)
{Milk}  {Diaper,Beer} (s=0.4, c=0.5)
Observations:
• All the above rules are binary partitions of the same itemset:
{Milk, Diaper, Beer}
• Rules originating from the same itemset have identical support but
can have different confidence
• Thus, we may decouple the support and confidence requirements
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Mining Association Rules

Two-step approach:
1. Frequent Itemset Generation
–
Generate all itemsets whose support  minsup
2. Rule Generation
–

Generate high confidence rules from each frequent itemset,
where each rule is a binary partitioning of a frequent itemset
Frequent itemset generation is still
computationally expensive
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Frequent Itemset Generation
null
A
B
C
D
E
AB
AC
AD
AE
BC
BD
BE
CD
CE
DE
ABC
ABD
ABE
ACD
ACE
ADE
BCD
BCE
BDE
CDE
ABCD
ABCE
ABDE
ACDE
ABCDE
© Tan,Steinbach, Kumar
Introduction to Data Mining
BCDE
Given d items, there
are 2d possible
candidate itemsets
4/18/2004
‹#›
Frequent Itemset Generation

Brute-force approach:
– Each itemset in the lattice is a candidate frequent itemset
– Count the support of each candidate by scanning the
database
Transactions
N
TID
1
2
3
4
5
Items
Bread, Milk
Bread, Diaper, Beer, Eggs
Milk, Diaper, Beer, Coke
Bread, Milk, Diaper, Beer
Bread, Milk, Diaper, Coke
List of
Candidates
M
w
– Match each transaction against every candidate
– Complexity ~ O(NMw) => Expensive since M = 2d !!!
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Computational Complexity

Given d unique items:
– Total number of itemsets = 2d
– Total number of possible association rules:
 d   d  k 
R       

 k   j 
 3  2 1
d 1
d k
k 1
j 1
d
d 1
If d=6, R = 602 rules
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Reducing Number of Candidates

Apriori principle:
– If an itemset is frequent, then all of its subsets must also
be frequent

Apriori principle holds due to the following property
of the support measure:
X , Y : ( X  Y )  s( X )  s(Y )
– Support of an itemset never exceeds the support of its
subsets
– This is known as the anti-monotone property of support
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Illustrating Apriori Principle
null
A
B
C
D
E
AB
AC
AD
AE
BC
BD
BE
CD
CE
DE
ABC
ABD
ABE
ACD
ACE
ADE
BCD
BCE
BDE
CDE
Found to be
Infrequent
ABCD
ABCE
Pruned
supersets
© Tan,Steinbach, Kumar
Introduction to Data Mining
ABDE
ACDE
BCDE
ABCDE
4/18/2004
‹#›
Illustrating Apriori Principle
Item
Bread
Coke
Milk
Beer
Diaper
Eggs
Count
4
2
4
3
4
1
Items (1-itemsets)
Itemset
{Bread,Milk}
{Bread,Beer}
{Bread,Diaper}
{Milk,Beer}
{Milk,Diaper}
{Beer,Diaper}
Minimum Support = 3
Pairs (2-itemsets)
(No need to generate
candidates involving Coke
or Eggs)
Triplets (3-itemsets)
If every subset is considered,
6C + 6C + 6C = 41
1
2
3
With support-based pruning,
6 + 6 + 1 = 13
© Tan,Steinbach, Kumar
Count
3
2
3
2
3
3
Introduction to Data Mining
Itemset
{Bread,Milk,Diaper}
Count
3
4/18/2004
‹#›
Apriori Algorithm

Method:
– Let k=1
– Generate frequent itemsets of length 1
– Repeat until no new frequent itemsets are identified
 Generate
length (k+1) candidate itemsets from length k
frequent itemsets
 Prune candidate itemsets containing subsets of length k that
are infrequent
 Count the support of each candidate by scanning the DB
 Eliminate candidates that are infrequent, leaving only those
that are frequent
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
The Apriori Algorithm — Example
Database D
TID
100
200
300
400
itemset sup.
C1
{1}
2
{2}
3
Scan D
{3}
3
{4}
1
{5}
3
Items
134
235
1235
25
C2 itemset sup
L2 itemset sup
2
2
3
2
{1
{1
{1
{2
{2
{3
C3 itemset
{2 3 5}
Scan D
{1 3}
{2 3}
{2 5}
{3 5}
© Tan,Steinbach, Kumar
2}
3}
5}
3}
5}
5}
1
2
1
2
3
2
L1 itemset sup.
{1}
{2}
{3}
{5}
2
3
3
3
C2 itemset
{1 2}
Scan D
{1
{1
{2
{2
{3
3}
5}
3}
5}
5}
L3 itemset sup
{2 3 5} 2
Introduction to Data Mining
4/18/2004
‹#›
FP-growth Algorithm

Use a compressed representation of the
database using an FP-tree

Once an FP-tree has been constructed, it uses a
recursive divide-and-conquer approach to mine
the frequent itemsets
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
FP-tree construction
null
After reading TID=1:
TID
1
2
3
4
5
6
7
8
9
10
Items
{A,B}
{B,C,D}
{A,C,D,E}
{A,D,E}
{A,B,C}
{A,B,C,D}
{B,C}
{A,B,C}
{A,B,D}
{B,C,E}
A:1
B:1
After reading TID=2:
null
A:1
B:1
B:1
C:1
D:1
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
FP-Tree Construction
TID
1
2
3
4
5
6
7
8
9
10
Items
{A,B}
{B,C,D}
{A,C,D,E}
{A,D,E}
{A,B,C}
{A,B,C,D}
{B,C}
{A,B,C}
{A,B,D}
{B,C,E}
Header table
Item
Pointer
A
B
C
D
E
© Tan,Steinbach, Kumar
Transaction
Database
null
B:3
A:7
B:5
C:1
C:3
D:1
D:1
C:3
D:1
D:1
D:1
E:1
E:1
E:1
Pointers are used to assist
frequent itemset generation
Introduction to Data Mining
4/18/2004
‹#›
FP-growth
C:1
Conditional Pattern base
for D:
P = {(A:1,B:1,C:1),
(A:1,B:1),
(A:1,C:1),
(A:1),
(B:1,C:1)}
D:1
Recursively apply FPgrowth on P
null
A:7
B:5
B:1
C:1
C:3
D:1
D:1
Frequent Itemsets found
(with sup > 1):
AD, BD, CD, ACD, BCD
D:1
D:1
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Projected Database
Original Database:
TID
1
2
3
4
5
6
7
8
9
10
Items
{A,B}
{B,C,D}
{A,C,D,E}
{A,D,E}
{A,B,C}
{A,B,C,D}
{B,C}
{A,B,C}
{A,B,D}
{B,C,E}
Projected Database
for node A:
TID
1
2
3
4
5
6
7
8
9
10
Items
{B}
{}
{C,D,E}
{D,E}
{B,C}
{B,C,D}
{}
{B,C}
{B,D}
{}
For each transaction T, projected transaction at node A is T  E(A)
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
ECLAT

For each item, store a list of transaction ids (tids)
Horizontal
Data Layout
TID
1
2
3
4
5
6
7
8
9
10
© Tan,Steinbach, Kumar
Items
A,B,E
B,C,D
C,E
A,C,D
A,B,C,D
A,E
A,B
A,B,C
A,C,D
B
Vertical Data Layout
A
1
4
5
6
7
8
9
B
1
2
5
7
8
10
C
2
3
4
8
9
D
2
4
5
9
E
1
3
6
TID-list
Introduction to Data Mining
4/18/2004
‹#›
ECLAT

Determine support of any k-itemset by intersecting tid-lists
of two of its (k-1) subsets.
A
1
4
5
6
7
8
9


B
1
2
5
7
8
10

AB
1
5
7
8
3 traversal approaches:
– top-down, bottom-up and hybrid


Advantage: very fast support counting
Disadvantage: intermediate tid-lists may become too
large for memory
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Compact Representation of Frequent Itemsets

Some itemsets are redundant because they have
identical support as their supersets
TID A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 C1 C2 C3 C4 C5 C6 C7 C8 C9 C10
1
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
2
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
3
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
4
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
5
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
6
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
7
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
8
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
9
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
10
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
11
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
12
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
13
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
14
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1
15
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
1

10 
Number of frequent itemsets  3    
k

Need a compact representation
10
k 1
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Maximal Frequent Itemset
An itemset is maximal frequent if none of its immediate supersets
is frequent
null
Maximal
Itemsets
A
B
C
D
E
AB
AC
AD
AE
BC
BD
BE
CD
CE
DE
ABC
ABD
ABE
ACD
ACE
ADE
BCD
BCE
BDE
CDE
ABCD
ABCE
ABDE
Infrequent
Itemsets
ABCD
E
© Tan,Steinbach, Kumar
Introduction to Data Mining
ACDE
BCDE
Border
4/18/2004
‹#›
Closed Itemset

An itemset is closed if none of its immediate supersets
has the same support as the itemset
TID
1
2
3
4
5
Items
{A,B}
{B,C,D}
{A,B,C,D}
{A,B,D}
{A,B,C,D}
© Tan,Steinbach, Kumar
Itemset
{A}
{B}
{C}
{D}
{A,B}
{A,C}
{A,D}
{B,C}
{B,D}
{C,D}
Introduction to Data Mining
Support
4
5
3
4
4
2
3
3
4
3
Itemset Support
{A,B,C}
2
{A,B,D}
3
{A,C,D}
2
{B,C,D}
2
{A,B,C,D}
2
4/18/2004
‹#›
Maximal vs Closed Frequent Itemsets
Minimum support = 2
124
123
A
12
124
AB
12
ABC
24
AC
AD
ABD
ABE
1234
B
AE
345
D
2
3
BC
BD
4
ACD
245
C
123
4
24
2
Closed but
not maximal
null
24
BE
2
4
ACE
E
ADE
CD
Closed and
maximal
34
CE
3
BCD
45
DE
4
BCE
BDE
CDE
4
2
ABCD
ABCE
ABDE
ACDE
BCDE
# Closed = 9
# Maximal = 4
ABCDE
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Structural Similarity
Size-4 graph
Structural similarity 
Significance similarity
g ~ g' F (g) ~ F (g')
Sibling
Size-5 graph
Size-6 graph
© Tan,Steinbach, Kumar
2017/5/22
Introduction to Data Mining
4/18/2004
‹#›
27
Structural Leap Search
Leap on g’ subtree if
2  ( g , g ' )

sup  ( g )  sup  ( g ' )
2  ( g , g ' )

sup  ( g )  sup  ( g ' )
 : leap length, tolerance of
structure/frequency dissimilarity
g : a discovered graph
Mining Part
Leap Part
g’: a sibling of g
© Tan,Steinbach, Kumar
2017/5/22
Introduction to Data Mining
4/18/2004
‹#›
28
Branch-and-Bound vs. LEAP
Pruning base
Feature
Optimality
Efficiency
© Tan,Steinbach, Kumar
2017/5/22
Branch-and-Bound
LEAP
Parent-child bound
Sibling similarity
(“vertical”)
(“horizontal”)
strict pruning
approximate pruning
Guaranteed
Near optimal
Good
Better
Introduction to Data Mining
4/18/2004
‹#›
29
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