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Overcoming the Technical Challenges for Enterprise BO Applications
[ JUERGEN LINDNER
SAP POINT OF CONTACT
MEMBER SINCE: 1998
[04/07/2011
Satvinder Singh
[ LINDA WILSON
ASUG INSTALLATION MEMBER
MEMBER SINCE: 1999
[ ATUL PATANKAR
ASUG INSTALLATION MEMBER
MEMBER SINCE: 2000
]
[
GE Capital Rail Services
GE Owned / Leased Fleet – 150k Units
- Majority of Equipment on Fixed Rate “Full Service” Leases
- GE Absorbs Costs for Maintenance, Taxes, Insurance
Maintenance MAX® Service - 30k Units
- Customer Owned Equipment
- Customer Is Responsible for All Costs
- GE Manages Equipment On A Fee Based Service Agreement
 Doing Business In US, Mexico & Canada
 Customers Include Major Shippers & Railroads…
Real Experience. Real Advantage.
Page 1
[
GE Capital Rail Services
Industries Served:
Customers:
Small railroads
20%
Large Railroads
25%
General
Commodity
5%
Misc
6%
Chemical
Petroleum
25%
Mining
19%
Industrial Shippers
55%
Real Experience. Real Advantage.
Forest
Products
20%
Agriculture
25%
The Business Problem
[Mountains of Data Flow into GE Rail Every Month
Revenue
Shop Repair Billing
Freight and Storage Billing
Customer
AAR Repair Billing
Equipment Health
Car Demographics
Shop Records
Real Experience. Real Advantage.
The Business Problem
[Difficult to Answer “Simple” Business Questions
Classic Data Rich Information Poor Environment
Develop & Run
Query
Export to Excel
Real Experience. Real Advantage.
Wait….
V-Lookups & Pivots
Results
Create Charts
Fleet Analysis and Cost Tracking System
[
Just the FACTS!
Putting the Fleet Cost
Puzzle Together
FACTS – Maintenance Cost
FACTS II –
Operational Execution
FACTS III – Logistics
Cost
Real Experience. Real Advantage.
FACTS Metrics
[
Maintenance Repair Costs
 Cost Per Car Per Month
 Cost Per Repair Event
 Wheel Costs
 Cost Per Component
Real Experience. Real Advantage.
[
FACTS in Action
Real Experience. Real Advantage.
[
FACTS in Action
Real Experience. Real Advantage.
[
FACTS in Action
$147K Rebill
• Field Manager inspected cars
• Interviewed shop personnel
• Determined cost driven by abuse
• Documented damage
• Commercial Team armed with information
• Pointed conversation with customer
Real Experience. Real Advantage.
FACTS in Action – Holding Shops Accountable
[
CPE Report Identifies CPE
Outlier
Estimated $70K Cost Avoidance
Paint Program
• Contacted Shop Manager
• Forwarded comparison CPEs
• He Investigated his inspection and write-up process
• Not following scope of work
• Reduced CPE’s for current and future cars
Real Experience. Real Advantage.
[
FACTS in Action – Managing Repair
Operations
Shop Credits “Costs”
Real Experience. Real Advantage.
Measuring Progress
[ Minimize Aging Trends
Minimize Shop Credits
Mid $700’s
Real Experience. Real Advantage.
Mid $600’s
Business Intelligence @ GE Rail
[
Executive
Sponsorship
Develop IT Infrastructure
• Meaningful information
• Standardized
• Drillable
• Long term Trends
Measure Change
IT & Business
Partnership
Analyze
• Interpret Information
• Understand Drivers/Issues
• Prioritize
• Identify Key Stakeholders
• Review & Feedback
• Did expected Change Occur
• Track Sustainability
Engage Business
Business
Training
• Communicate Story
• Develop Action Plan
• Business Execute
Branding &
Marketing
Unleash the power of BI to drive Growth!
Real Experience. Real Advantage.
BI Infrastructure
[
Business Intelligence Platform
Self-Service Standardized
Planning
Analytics
Data Warehouse
GE Rail Integrated Operating Platform
MQ
System Integration
Internal Systems
Financials
(Oracle)
CRMs
(Siebel)
External Systems
Rail Billing,
Sup. Chain
(i550)
Intermodal
GETT
Corporate
& Other
Railinc
IDCS
Build for Growth
Real Experience. Real Advantage.
IntelliTrans
Moore
Wallace
Other
[
 Thank you.
Real Experience. Real Advantage.
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