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Overcoming the Technical Challenges for Enterprise BO Applications [ JUERGEN LINDNER SAP POINT OF CONTACT MEMBER SINCE: 1998 [04/07/2011 Satvinder Singh [ LINDA WILSON ASUG INSTALLATION MEMBER MEMBER SINCE: 1999 [ ATUL PATANKAR ASUG INSTALLATION MEMBER MEMBER SINCE: 2000 ] [ GE Capital Rail Services GE Owned / Leased Fleet – 150k Units - Majority of Equipment on Fixed Rate “Full Service” Leases - GE Absorbs Costs for Maintenance, Taxes, Insurance Maintenance MAX® Service - 30k Units - Customer Owned Equipment - Customer Is Responsible for All Costs - GE Manages Equipment On A Fee Based Service Agreement Doing Business In US, Mexico & Canada Customers Include Major Shippers & Railroads… Real Experience. Real Advantage. Page 1 [ GE Capital Rail Services Industries Served: Customers: Small railroads 20% Large Railroads 25% General Commodity 5% Misc 6% Chemical Petroleum 25% Mining 19% Industrial Shippers 55% Real Experience. Real Advantage. Forest Products 20% Agriculture 25% The Business Problem [Mountains of Data Flow into GE Rail Every Month Revenue Shop Repair Billing Freight and Storage Billing Customer AAR Repair Billing Equipment Health Car Demographics Shop Records Real Experience. Real Advantage. The Business Problem [Difficult to Answer “Simple” Business Questions Classic Data Rich Information Poor Environment Develop & Run Query Export to Excel Real Experience. Real Advantage. Wait…. V-Lookups & Pivots Results Create Charts Fleet Analysis and Cost Tracking System [ Just the FACTS! Putting the Fleet Cost Puzzle Together FACTS – Maintenance Cost FACTS II – Operational Execution FACTS III – Logistics Cost Real Experience. Real Advantage. FACTS Metrics [ Maintenance Repair Costs Cost Per Car Per Month Cost Per Repair Event Wheel Costs Cost Per Component Real Experience. Real Advantage. [ FACTS in Action Real Experience. Real Advantage. [ FACTS in Action Real Experience. Real Advantage. [ FACTS in Action $147K Rebill • Field Manager inspected cars • Interviewed shop personnel • Determined cost driven by abuse • Documented damage • Commercial Team armed with information • Pointed conversation with customer Real Experience. Real Advantage. FACTS in Action – Holding Shops Accountable [ CPE Report Identifies CPE Outlier Estimated $70K Cost Avoidance Paint Program • Contacted Shop Manager • Forwarded comparison CPEs • He Investigated his inspection and write-up process • Not following scope of work • Reduced CPE’s for current and future cars Real Experience. Real Advantage. [ FACTS in Action – Managing Repair Operations Shop Credits “Costs” Real Experience. Real Advantage. Measuring Progress [ Minimize Aging Trends Minimize Shop Credits Mid $700’s Real Experience. Real Advantage. Mid $600’s Business Intelligence @ GE Rail [ Executive Sponsorship Develop IT Infrastructure • Meaningful information • Standardized • Drillable • Long term Trends Measure Change IT & Business Partnership Analyze • Interpret Information • Understand Drivers/Issues • Prioritize • Identify Key Stakeholders • Review & Feedback • Did expected Change Occur • Track Sustainability Engage Business Business Training • Communicate Story • Develop Action Plan • Business Execute Branding & Marketing Unleash the power of BI to drive Growth! Real Experience. Real Advantage. BI Infrastructure [ Business Intelligence Platform Self-Service Standardized Planning Analytics Data Warehouse GE Rail Integrated Operating Platform MQ System Integration Internal Systems Financials (Oracle) CRMs (Siebel) External Systems Rail Billing, Sup. Chain (i550) Intermodal GETT Corporate & Other Railinc IDCS Build for Growth Real Experience. Real Advantage. IntelliTrans Moore Wallace Other [ Thank you. Real Experience. Real Advantage. 16