Download Steven F. Ashby Center for Applied Scientific Computing

Data Mining
Association Rules: Advanced Concepts
and Algorithms
Lecture Notes for Chapter 7
Introduction to Data Mining
by
Tan, Steinbach, Kumar
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
1
Sequence Data
Timeline
10
Sequence Database:
Object
A
A
A
B
B
B
B
C
Timestamp
10
20
23
11
17
21
28
14
Events
2, 3, 5
6, 1
1
4, 5, 6
2
7, 8, 1, 2
1, 6
1, 8, 7
15
20
25
30
35
Object A:
2
3
5
6
1
1
Object B:
4
5
6
2
1
6
7
8
1
2
Object C:
1
7
8
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Examples of Sequence Data
Sequence
Database
Sequence
Element
(Transaction)
Event
(Item)
Customer
Purchase history of a given
customer
A set of items bought by
a customer at time t
Books, diary products,
CDs, etc
Web Data
Browsing activity of a
particular Web visitor
A collection of files
viewed by a Web visitor
after a single mouse click
Home page, index
page, contact info, etc
Event data
History of events generated
by a given sensor
Events triggered by a
sensor at time t
Types of alarms
generated by sensors
Genome
sequences
DNA sequence of a
particular species
An element of the DNA
sequence
Bases A,T,G,C
Element
(Transaction)
Sequence
© Tan,Steinbach, Kumar
E1
E2
E1
E3
E2
Introduction to Data Mining
E2
E3
E4
Event
(Item)
4/18/2004
‹#›
Formal Definition of a Sequence

A sequence is an ordered list of elements
(transactions)
s = < e1 e2 e3 … >
– Each element contains a collection of events (items)
ei = {i1, i2, …, ik}
– Each element is attributed to a specific time or location

Length of a sequence, |s|, is given by the number
of elements of the sequence
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Examples of Sequence

Web sequence:
< {Homepage} {Electronics} {Digital Cameras} {Canon Digital Camera}
{Shopping Cart} {Order Confirmation} {Return to Shopping} >

Sequence of books checked out at a library:
<{Fellowship of the Ring} {The Two Towers} {Return of the King}>
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Formal Definition of a Subsequence


A sequence <a1 a2 … an> is contained in another
sequence <b1 b2 … bm> (m ≥ n) if there exist integers
i1 < i2 < … < in such that a1  bi1 , a2  bi1, …, an  bin
Data sequence
Subsequence
Contain?
< {2,4} {3,5,6} {8} >
< {2} {3,5} >
Yes
< {1,2} {3,4} >
< {1} {2} >
No
< {2,4} {2,4} {2,5} >
< {2} {4} >
Yes
A sequential pattern is a frequent subsequence (i.e., a
subsequence whose support is ≥ minsup)
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Sequential Pattern Mining: Definition

Given:
– a database of sequences
– a user-specified minimum support threshold, minsup

Task:
– Find all subsequences with support ≥ minsup
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Sequential Pattern Mining: Challenge

Given a sequence: <{a b} {c d e} {f} {g h i}>
– Examples of subsequences:
<{a} {c d} {f} {g} >, < {c d e} >, < {b} {g} >, etc.

How many k-subsequences can be extracted
from a given n-sequence?
<{a b} {c d e} {f} {g h i}> n = 9
k=4:
Y_
<{a}
© Tan,Steinbach, Kumar
_YY _ _ _Y
{d e}
Introduction to Data Mining
{i}>
Answer :
n 9
      126
 k   4
4/18/2004
‹#›
Sequential Pattern Mining: Example
Object
A
A
A
B
B
C
C
C
D
D
D
E
E
Timestamp
1
2
3
1
2
1
2
3
1
2
3
1
2
© Tan,Steinbach, Kumar
Events
1,2,4
2,3
5
1,2
2,3,4
1, 2
2,3,4
2,4,5
2
3, 4
4, 5
1, 3
2, 4, 5
Introduction to Data Mining
Minsup = 50%
Examples of Frequent Subsequences:
< {1,2} >
< {2,3} >
< {2,4}>
< {3} {5}>
< {1} {2} >
< {2} {2} >
< {1} {2,3} >
< {2} {2,3} >
< {1,2} {2,3} >
s=60%
s=60%
s=80%
s=80%
s=80%
s=60%
s=60%
s=60%
s=60%
4/18/2004
‹#›
Extracting Sequential Patterns

Given n events: i1, i2, i3, …, in

Candidate 1-subsequences:
<{i1}>, <{i2}>, <{i3}>, …, <{in}>

Candidate 2-subsequences:
<{i1, i2}>, <{i1, i3}>, …, <{i1} {i1}>, <{i1} {i2}>, …, <{in-1} {in}>

Candidate 3-subsequences:
<{i1, i2 , i3}>, <{i1, i2 , i4}>, …, <{i1, i2} {i1}>, <{i1, i2} {i2}>, …,
<{i1} {i1 , i2}>, <{i1} {i1 , i3}>, …, <{i1} {i1} {i1}>, <{i1} {i1} {i2}>, …
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Generalized Sequential Pattern (GSP)

Step 1:
– Make the first pass over the sequence database D to yield all the 1element frequent sequences

Step 2:
Repeat until no new frequent sequences are found
– Candidate Generation:

Merge pairs of frequent subsequences found in the (k-1)th pass to generate
candidate sequences that contain k items
– Candidate Pruning:

Prune candidate k-sequences that contain infrequent (k-1)-subsequences
– Support Counting:

Make a new pass over the sequence database D to find the support for these
candidate sequences
– Candidate Elimination:

Eliminate candidate k-sequences whose actual support is less than minsup
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
GSP Example
Frequent
3-sequences
< {1} {2} {3} >
< {1} {2 5} >
< {1} {5} {3} >
< {2} {3} {4} >
< {2 5} {3} >
< {3} {4} {5} >
< {5} {3 4} >
© Tan,Steinbach, Kumar
Candidate
Generation
< {1} {2} {3} {4} >
< {1} {2 5} {3} >
< {1} {5} {3 4} >
< {2} {3} {4} {5} >
< {2 5} {3 4} >
Introduction to Data Mining
Candidate
Pruning
< {1} {2 5} {3} >
4/18/2004
‹#›
Timing Constraints (I)
{A B}
{C}
<= xg
{D E}
xg: max-gap
>ng
ng: min-gap
ms: maximum span
<= ms
xg = 2, ng = 0, ms= 4
Data sequence
Subsequence
Contain?
< {2,4} {3,5,6} {4,7} {4,5} {8} >
< {6} {5} >
Yes
< {1} {2} {3} {4} {5}>
< {1} {4} >
No
< {1} {2,3} {3,4} {4,5}>
< {2} {3} {5} >
Yes
< {1,2} {3} {2,3} {3,4} {2,4} {4,5}>
< {1,2} {5} >
No
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Frequent Subgraph Mining
Extend association rule mining to finding frequent
subgraphs
 Useful for Web Mining, computational chemistry,
bioinformatics, spatial data sets, etc

Homepage
Research
Artificial
Intelligence
Databases
Data Mining
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Graph Definitions
a
a
q
p
p
b
a
p
p
a
s
s
a
s
r
p
a
r
t
t
c
c
p
q
b
(a) Labeled Graph
© Tan,Steinbach, Kumar
t
t
r
r
c
c
p
p
b
(b) Subgraph
Introduction to Data Mining
b
(c) Induced Subgraph
4/18/2004
‹#›
Representing Transactions as Graphs

Each transaction is a clique of items
A
TID = 1:
Transaction
Id
1
2
3
4
5
Items
{A,B,C,D}
{A,B,E}
{B,C}
{A,B,D,E}
{B,C,D}
C
B
E
D
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Representing Graphs as Transactions
a
q
e
p
p
p
q
r
b
d
c
G1
G1
G2
G3
G3
(a,b,p)
1
1
0
…
© Tan,Steinbach, Kumar
(a,b,r)
0
0
1
…
(b,c,p)
0
0
1
…
Introduction to Data Mining
d
r
a
G2
(a,b,q)
0
0
0
…
q
c
r
r
p
p
b
b
d
r
e
a
G3
(b,c,q)
0
0
0
…
(b,c,r)
1
0
0
…
…
…
…
…
…
4/18/2004
(d,e,r)
0
0
0
…
‹#›
Example
Minimum support count = 2
k=1
Frequent
Subgraphs
a
b
c
p
k=2
Frequent
Subgraphs
a
a
p
a
r
e
b
d
p
d
c
e
p
p
k=3
Candidate
Subgraphs
e
q
b
c
d
d
b
c
p
r
d
e
(Pruned candidate)
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›