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41 CLINIC PROFILES Natural Path Clinic / Edmonton Holistic Veterinary Clinic, Edmonton, Alberta Steve Marsden, DVM, ND, MSOM, LAc, Dipl.C.H. You may be the only Doctor of Veterinary Medicine doctor and that my professors weren’t as wise as I assumed. / Naturopathic Physician / Licensed Acupuncturist Ironically, it was their beliefs and claims I had accepted around. Tell us a little of the story behind the unquestioningly. I resolved to learn more. inspiration to pursue training in all three of these areas. Now that I had looked outside myself and my I started my career as a frustrated conventional veterinarian. profession and realized my short-sightedness, I didn’t I didn’t fully understand what was going on in many want to miss anything the second time round. Nowadays, patients, making it hard to treat them effectively, and a veterinarian in that position could simply take any when I did have a diagnosis, the side effects of treatment number of high-quality continuing education courses, sometimes seemed worse than the disease itself. I couldn’t but twenty years ago they didn’t really exist for vets, and get many patients better, necessitating their continued the ones I had taken had done nothing other than set me treatment. Effectively, then, I was making money from up for disappointment. I was sent the National College of my lack of success, which bothered by sense of integrity. Naturopathic Medicine’s syllabus in the mail by mistake Despite these frustrations, I had no interest in holistic and realized that its breadth and depth was what I was medicine. I’d learned the lesson well from my professors looking for. I decided I had to go back to school full time, that alternative medicine made claims that should and sent in my application to NCNM. One of Edmonton’s bestknown acupuncturists and naturopathic physicians, Steve Marsden is also one of the chief educators of veterinarians always be questioned, since it lacked research support. I also chose NCNM because it was the oldest school Thus, when my clients mentioned some supplement or in North America, and because a lot of the NDs I was of complementary and modality, to get my opinion, I usually dismissed it out of seeing quoted in print were teaching there, so the school alternative therapies. hand as being ineffective. seemed at the forefront of the field. The clincher was that He has been a keynote One particular modality, homeopathy, seemed so the Canadian college at the time was not yet accredited speaker across five ludicrous that I had to look it up. There I read about and was located in a seedy elementary school. Imagine my continents, and is co- veterinarians using it to treat the same conditions I was shock when I stepped out of the cab for my interview at founder of the College exasperated by. In my desperation, I decided to take some National, only to discover it, too, was located in a seedy of Integrative Veterinary weekend courses and give it a try. elementary school! Time has marched on and now I’m Therapies. He is also a My first experiences with homeopathy were highly a director of that college, which is rapidly expanding its disappointing, leaving me feeling bitter at having been campus footprint to include many buildings in the heart hoodwinked, and generally disillusioned. One well- of Portland’s waterfront. They’ve come a long way in the known British homeopath, Christopher Day, took pity last two decades, as has the practice of natural medicine. on me though, and sent me some of his books. Following their advice, I started having success right away. I didn’t have treating people as an objective. It was worldwide in the use director of the National College of Naturopathic Medicine. His textbook on natural veterinary medicine has been translated into multiple a means to an end, but I discovered that I was good at languages. In 2009, After two years of self-study, I was having successes in treating people, since I could generally figure out what to Steve was voted by the patients with homeopathy that were otherwise complete do for them just by watching them and touching them, as Canadian Veterinary lost causes from a conventional point of view. Once I had I did with animals. In addition, though, I could ask them Medical Association as experienced those successes, there was no going back. I any question I wanted. It really is quite a luxury! their veterinarian of the realized there was a great big hole in my education as a I have heard that your clinic is licensed to treat both year. Volume 10 Number 2 Journal of the American Herbalists Guild J A H G 42 with the name Edmonton Holistic Veterinary Clinic for how you manage to see them both in one facility. If the animal side. I remember not liking it, thinking it not, do you also treat animals and where? distinctly unimaginative, and somewhat inaccurate, as I At our clinic we’re licensed to treat both people and believe all medicine should be holistic. Nevertheless, in animals under the same roof. As far as I know, there isn’t the interests of cooperation, I complied, and named the another clinic that has that distinction, making it quite human side the Natural Path Clinic instead. newsworthy when it opened. It garnered lots of media As it turned out, accepting the AVMA’s ideas was a attention that helped get the clinic off the ground quickly. smart move, since people use the word holistic a lot when The question we were most often asked was why we seeking our kind of services. Furthermore, within a week wanted to do it. But I practice the same way, whether of opening, veterinarians were calling and complaining the patient is two-legged or four. I use the same herbs, that we should not be able to be licensed as a vet clinic, modalities and remedies, and the same basic clinical given our use of natural medicine. Because he’d been so approach. So it only made sense to put both clinics under heavily involved in the clinic set-up, though, the AVMA one roof. registrar defended us against these complaints, to the Not to say that it wasn’t difficult getting it set up. We point that I never even heard about them. I’m so grateful required three different regulatory bodies to approve for that support that if I was ever to do such a project our plans – the naturopathic medical association, the again, getting regulatory body input would be job one health authority for the Government of Alberta, and the for me. veterinary association. Just to get all those approvals easily The clinic consists of two waiting rooms and two sets added another couple of months to the time needed to of treatment rooms, one for animals and one for people, build the clinic. separated by a low wall and a gate. There’s one entrance, The veterinary association also recommended a name one reception desk and one pharmacy. Despite this for us. I wanted the name Natural Path Clinic, for both separation (which the public health department insisted the human and animal sides. The American Veterinary upon), most human patients prefer to wait amongst the Medical Association didn’t like that idea, coming up animals. For many of my human patients, having animals © Steve Marsden Entrance to the clinics humans and animals? Is this true and if so, describe J A H G Volume 10 Number 2 Journal of the American Herbalists Guild 43 CLINIC PROFILES nearby helps them relax and contributes to a healing in small animal medicine today, in my opinion. environment for them. Have you seen changes in the level of interest among Are there a lot of commonalities (i.e. formulation, veterinarians in botanical medicine and other dosage, contraindications) in using botanicals with “alternative” modalities? humans and other animals? Do you use other dietary Adoption of therapeutic alternatives by veterinarians supplements as well? is steadily growing, but still only by a vast minority of I rarely use other supplements, or even drugs, and rely the profession. I spend three months a year teaching heavily on herbs. I enjoy finally having arrived at a place veterinarians how to practice effectively with herbal professionally where I can utilize them effectively to treat medicine, diet and acupuncture, in an attempt to change even serious diseases. that. This is one of the big advantages of being a holistic Holistic medicine is healing for the practitioner as well vet – being able to treat even serious disorders with as the patient, and I would like as many veterinarians just holistic means. Because we’re in control of the to experience those benefits as possible. I remember conventional medical side of treatment for most of our thinking when I was just a conventional practitioner patients, we can put holistic medicine to the test and see that I would have to quit when I was 45, and go research what it’s really capable of. Practice ends up being a form orangutans in Borneo or some such thing, in order to of living archaeology – where we get a glimpse of the true redeem my career. I now know I would never have made potential the developers of these treatments originally it even to age 45. saw in them. In contrast, as a holistic practitioner, my work isn’t a In general, the same contraindications and dosage source of stress – instead it sustains me. Our results are forms apply to animals as humans. The only difference far beyond what I could ever achieve conventionally. for the most part is dose, which varies according to Many times a day, we’re stunned at what the body is surface area, such that a cat gets more than you would capable of with just a little subtle holistic prompting. The think, relative to a human, and a horse gets a lot less. environment this all happens in is loving and nurturing, and the mental state necessary to conjure up these What are the major differences? treatment ideas is calm and meditative. When I was a The main differences between animals and humans in conventional vet, I would wake up each day and wish herbal medicine practice are the frequency with which it was Sunday. Now, no matter how long and busy the we use various formulas. We have to use relatively more day ahead is, I always look forward to the challenge of tonics in people, and more Heat clearing and anti- treating even difficult diseases. Seeing holistic medicine inflammatory herbs in animals. work is addictive. My teachers theorized this is because humans ‘have become weakened by civilization’ and that animals have a Where is your clinic located? Describe the clinic’s more raw vitality about them. I don’t agree, though, since facilities. I notice humans can respond with the same lightning We’re located in Edmonton, Alberta, just east of the quickness to a well-chosen herbal remedy. Canadian Rockies. We picked the geographic center I think the need for more ‘excess draining’ herbs in of Edmonton, a city of about 1 million, rather than a animals comes from the reliance by most pet-owners on residential neighborhood or a neighboring town, since processed pet foods. Even despite their own consumption we imagined that only a small percentage of the city’s of chips, pop, and junk food, humans rely much less on residents would seek us out to start with, and we wanted processed food for nutrition than their pets, and as a to give them all access to us. Fortunately, this section result have less ‘excess’ in their bodies. Much of the vital of the city, known as Whyte Avenue, is the Bohemian heat of the average dog or cat is not due to healthy vigor, center of the city, and we fit right in. There are no chain but is instead due to the fires of inflammation, stoked by stores, and individuality abounds. People still walk on a steady diet of processed grains. It’s the greatest problem the street rather than just drive everywhere. From organic Volume 10 Number 2 Journal of the American Herbalists Guild J A H G 44 restaurants and grocery stores, to yoga studios and cycle shops, the notions of healthy diet and exercise as the keys to health abound here. conditions stemming from insulin resistance. There are some differences, though. In animals we see a lot more neurological disorders like paralysis, and treat a lot more internal medical issues like kidney and liver How many people and animals are seen annually in the clinic annually? disease. In humans, I’m asked a lot about infertility and I also We’re a very busy practice. Myself, I spend two days a spend a lot of time treating psychological disorders, such week on educational projects and paperwork, and three as depression and anxiety. Dealing with those kinds of days a week in which I will see at least 40 patients, usually problems is especially gratifying, as people are often more. Our other three doctors works similarly, such that stunned how easily they can overcome them, after years we probably serve close to 10,000 patients a year. of feeling enslaved by them. Many holistic practitioners, in contrast, like a small clinic with a small manageable patient base that they get Are there other types of practitioners working with to know over months or years, and view that intimate you there? relationship as necessary to solving longstanding health Not all practitioners are keen to work where there are problems. While that model is appealing to the need in animals around, as it tends to get busy and noisy at times. all of us for human connection, our philosophy is that As a result, we’ve just made the decision to move the we need to interface with as many people as possible, human practice across the street, and devote the existing to develop a critical mass of networking that will not clinic entirely to animal use. only ensure continued word-of-mouth referrals, but as Across the street, a three-story holistic mecca is being importantly, let conventional health care workers and built, consisting of organic butchers, bakers, and grocers; policy makers know that holistic medicine is a going healthy cafes and restaurants; supplement shops; holistic concern. To do that, we’ve had to figure out how to get dentists; yoga and pilates studios; meeting spaces; and a people’s problems solved, and equip them to understand group practice of six or so holistic practitioners, of which and control their complaints through lifestyle change, in I’ll be one. The unofficial but hoped for ideal is that we just a few visits. will all work together (once again under one roof ) to The net effect of all this is that we can address most move people from states of illness to wellness, and from people’s concerns for a total of about $650 to $900 a year, treatment to prevention. So we’ll be moving from one yet as a clinic gross over $1.3 M a year. Usually none of experiment in holistic group dynamics to another! that is covered by health insurance, so people are paying entirely out of pocket for these services, in a province What is the cost of the initial consultation? Follow-up where health care is otherwise “free”. To justify ourselves visit? and survive in that landscape, we’ve had to learn to be The first visit is about an hour and costs in the highly and rapidly effective, so we can make a decent neighborhood of $275 for an hour’s worth of time. living while still providing a bargain and disseminating We’re paid for time, not individual services, so if we do the word about holistic medicine. acupuncture or a manipulation during the appointment, there’s no extra charge. The idea is to not have anyone be What are the most common conditions treated there? able to ‘clip our holistic wings’ by refusing a treatment Often animals and their owners have the same problem, just in order to just save money, but in the process such that when an owner sees their pet getting better compromising our ability to help them. Rechecks are on from a condition, they’ll often ask where they can go to average $175 for a half hour of attention. get the same treatment. Naturally we say, “Right here!” In general, then, my day is taken up treating similar types of complaints, whether it’s a human day or an animal day. We treat a lot of chronic pain, inflammatory disorders of the skin and digestive tract, cancer, and J A H G Volume 10 Number 2 Journal of the American Herbalists Guild Whether an initial examination or a recheck, the appointments have the same basic structure: • a discussion of what is going on and what has been previously helpful • an examination of the patient’s pulse and tongue 45 unique in that we are looking for the acupuncture points that change the patient’s pulse for the better. CLINIC PROFILES • an acupuncture treatment. Our treatments are quality medical research using herbs. Lofty idealistic ambitions to be sure, but we’re actually making headway. And every man needs a hobby… Our understanding of what those points do leads us to deciphering the general dynamic and flavour of What do clients typically leave an appointment with? an appropriate herbal remedy, while the signs and Specifically, do you provide herbs at the initial visit? symptoms give us the specifics on what has to be Articles? Instructions? Nutritional recommendations? treated. This remedy may be either western or eastern. We dispense herbal medicine to most every patient, We thus use acupuncture not only therapeutically, and occasionally integrate those with drugs, and other but diagnostically. It gives us the overall blueprint supplements. They also receive diet advice, which may of what we need from a herbal perspective, and the take the form of a handout or a referral to another unique presentation of the patient helps us make the resource. We demonstrate and provide instruction on final choice how to perform an acupressure or massage treatment on • at the end of the visit, we’re discussing treatment themselves, their child or their pet. And we touch on the options, but also how the patient’s various problems type of activity or exercise they should be engaged in. knit together to reveal the story about what’s going The most important thing they leave with is knowledge on with them, and how they can influence that of where their problems came from and how everything progression with lifestyle change. they’ve been experiencing ties together. I’ve noticed that people take a seeming perverse If I was asked what the secret to our success is, I’d say pleasure in receiving a diagnosis (unless it’s cancer) it is our use of acupuncture and its immediate palpable from their MD. Some people just wear it proudly as a impact on the circulation of the patient as a diagnostic tool to garner sympathy, but for others it appears to be tool, such that it guides all other treatment decisions. healing. Their mystery condition becomes clarified; nasty Naturally, though, I can’t teach that approach to possibilities are ruled out; the enemy is given a name. non-acupuncturist practitioners, and I do feel I have a Fear of the unknown is banished. The problem is that professional mandate to expand the use of alternative some medical diagnoses give a false sense of security, in medicine worldwide. As a result, I analyze our case that they don’t anticipate other problems lurking just outcomes from a scientific perspective, trying to around the corner. The whole problem in the patient’s understand why they worked (or didn’t work) so well. body hasn’t been recognized or acknowledged. The goal is to understand their mechanisms well enough This is the power of holistic healing paradigms, to that I can teach scientifically minded conventional unite disparate problems into one assessment that gives practitioners how to use them with the same level of both treatment and prevention a single focus, yet a success we enjoy. My goal is to not only have them feel sweeping effect. Chinese medicine, Toxemia Theory of more rewarded, but to begin to entrench the practice of Nature Cure, Ayurvedic medicine, Greek medicine – herbal medicine within conventional medicine – to have all of these and more hold this advantage over the way a bottle of something herbal in every clinic. conventional medicine is usually practiced. But holism There are too many politics to allow that to happen within conventional medicine is coming as, for example, in human medicine, but an advantage of working with people learn more about metabolic syndrome and the veterinarians is that ultimately, regardless of their bias, many ways it can impact their health. In our clinic, this they are all results-oriented. If something works, they’ll holistic paradigm advantage is one of the other “secrets” eventually use it, and they won’t need a clinical trial to to our success. be convinced – just replicable case experience. And if we can solidify herbal medicine’s importance amongst What type of practitioners in your community provide conventional medical practitioners for animals, I’m referrals to the clinic, if any? hoping that will set a precedent for human medicine On the animal side of things, we’ve lately had a lot of to follow suit, or at least inspire some compelling high referrals from the conventional specialty clinic in town. Volume 10 Number 2 Journal of the American Herbalists Guild J A H G 46 SYMPOSIUM FEATURE This is a major achievement, given that they have no for animals, where we can dispense and control any holistically oriented people on staff and they are all board- needed conventional care unless a specialized procedure certified specialists. It took ten years of hard slogging, not is needed. so much in marketing, but in getting down to work and letting our results speak for themselves. On the human side, we occasionally get referrals Do most of the client’s doctors know they are receiving care from the clinic? from midwives, MDs, nurses, and chiropractors. Once We encourage our clients and patients to share with their our clinic relocates, there should be even more referrals. doctors that they are seeing us, and we make ourselves Basically, though, as with most practitioners, the main available to answer any questions they might have. Most source of new patients is through word of mouth, and don’t ask and probably don’t want to know. I can relate. I more recently through the Internet. used to be that other person. Do the clients in your clinic generally see conventional what they are doing anyway, because our results are very medical practitioners in addition to receiving care consistent. When an improvement is seen, I want it in the from your clinic? doctor’s mind that the patient was receiving holistic care, In both human and animal cases, conventional care has so that it starts to creep into their mindset that alternative often been explored by the time people come in our therapies have a valid place in medicine. But I encourage people to tell their practitioners door. The patient/client is either finding it wanting, or considers it too expensive or potentially injurious. Despite Are many of your clients concomitantly using this mindset, the people that seek us out are not innately herbs and conventional medications? If yes, do you ‘holistic’. They are seeking us based on safety concerns communicate with clients’ doctors about possible and a desire for results, not philosophy. I consider this a interactions? good thing, as it means the potential for interest in our I feel that the risk of adverse interactions is overblown, methods, whether by patients or conventional medical and that there is a lot of irresponsible speculation in the practitioners, is large medical research databases, compared to what surveys Once we get started with people, their decision on actually identify as the true level of incidence. who to involve down the road varies. Some will continue I feel I’m well qualified using medical research visits with their conventional medical practitioners, to databases to identify and weigh those potential risks for avail themselves of test results primarily, and to continue my patients. Given that I don’t use some of the most their medications as needed. A larger percentage use us commonly used herbs like Hypericum or Gingko all as the primary voice in their care, seeking advice from that much, the most common reaction I witness is the us on how to manage their medications as they clinically reduced need for a drug (e.g. a hypotensive medication) improve. and with that the possibility that a drug dose should be Part of that faith in us may come from the fact that we reduced. I communicate these potential interactions to have a healthy respect for pharmaceuticals and their role the patient, not the doctor, since I look at the patient as in care, especially in gaining initial control of a hazardous in the driver’s seat of their health care. That may not be situation. We communicate that respect, and I feel it gives how the medical establishment looks at things, but it is our patients more faith in us in return. Remember that the reality nonetheless. for them, this isn’t about one philosophy winning over J A H G another. First and foremost it’s about safety, and knowing Does the clinic accept medical insurance? If not, how we won’t pull the rug out from under them. do most clients pay? People are especially likely to continue seeing a We are a cash business. Occasionally our patients are conventional practitioner if their complaint is surgical reimbursed a small amount by some health insurance or is particularly worrisome, such as cancer or chronic plan (e.g. $500), and we try to make sure that amount pain. But otherwise we find ourselves playing the central will cover most of what they need from us. These small role in a lot of our patients’ care. This is especially true amounts that are reimbursed, and the general lack of any Volume 10 Number 2 Journal of the American Herbalists Guild 47 Are there any specific legal issues that arise in us to succeed by delivering high efficacy for low total cost. relationship to using herbs in your clinical practice? It has very much driven the development of our practice Canada has a Natural Health Products registry that model. restricts what natural remedies can be sold over the I’ve heard the lament in the US that because people have already paid for their regular health insurance, they counter. But products prescribed and sold by doctors are immune to this regulation. have nothing left for alternative care that isn’t covered Ultimately, then, we just have to worry about the fact by insurance. People assume it is better in Canada, since that, from a vet perspective, we’re not following the set healthcare ‘is free’ here. But healthcare in Canada is not protocols and standards of practice adhered to by the free and is paid for by tax dollars. So Canadians receive rest of the industry. This is actually a major hindrance the same dent in their disposable income, yet our clients to veterinarians entering the field of holistic medicine. still agree to pay out of pocket for our services. My response is to quote one of the many lecturers Despite this, I don’t think I would move to accept on jurisprudence and practice ethics I’ve had over my insurance were it suddenly offered. I like the freedom twenty-five years as a practitioner. I can’t recall his name, of setting my own fees, and thus my standard of living. but his words were priceless: “A disciplinary action is I like the challenge of developing a system that delivers a patient’s way of getting your attention, because they high efficacy for low overall cost, and believe that kind couldn’t get it otherwise”. I agree wholeheartedly, and of system can succeed in any environment. Rather than credit a lot of my good relations with regulatory bodies accommodate health insurance programs, my preference to good communication with my patients and clients. is to figure out how I can better refine my skills as a doctor, It’s especially important to respond to the patients or clients who believe their treatments are causing side © Steve Marsden so that health insurance coverage becomes irrelevant. CLINIC PROFILES coverage for most people, have created the necessity for Dr Marsden with a VIP client Volume 10 Number 2 Journal of the American Herbalists Guild J A H G 48 effects. Often they are not, but it is the innate bias of lecturing. In recent years, I’ve been asked to lecture at most westerners to assume they are. I take the time the largest conventional veterinary medical conferences, to coach them on how to figure out if side effects are which helps my professional standing. Once they devote actually occurring or not. Most are quite responsive, and a whole day to you at one of these huge events, your just wanted to be sure they weren’t alone in the process. colleagues begin to view you as more credible. Good communication allows me to know when things are working, so I can teach those methods to others, and What are the biggest challenges facing the clinic? to know when they are not, so I can take action. As long Our enjoyment of practice is no longer subsumed by as the client feels we’re on top of things, they are willing worrying about paying the bills. Growth is very steady. to give us the benefit of the doubt, even if there have It’s said in the business world, however, that if you’re been problems, especially if we are open to referring for not growing you’re dying. Whether that is true or not, I conventional treatment if we don’t get anywhere. The top am continually thinking how to increase our client base concern of my clients and patients is not the philosophy as well as create a pool of qualified practitioners (through of my medicine, but the safety of their person. teaching and writing) that can help us meet that demand. My top concern at this point in my career is how to Have there been obstacles because of licensing or further stimulate interest in holistic medicine amongst credibility issues? conventional medical practitioners. I feel that in the We had very low credibility to begin with. But we’ve healthcare environment that is emerging in the US, gained an excellent reputation by always being respectful the importance of holistic healers being recognized as Dr. Marsden with regarding other healthcare practitioners of any stripe; a valuable resource cannot be overstated, with everyone another VIP client and by getting very consistent results. standing to benefit from our efforts, regardless of their Another thing that has helped is my widespread J A H G Volume 10 Number 2 Journal of the American Herbalists Guild personal philosophies.