Download monthly health guides

MONTHLY HEALTH GUIDES
The first and third Wednesday of every month, put your message in front of Metro’s
readers with our monthly Health Guides featuring advertising and advertorial opportunities.
Tell readers why they should become part of your medical and healthcare community.
www.metro.us
Wednesday, November 13, 2013
HEALTH GUIDE
HEALTH GUIDE
12
LASIK
& Beyond
Taking Human Sight To The Next Level
At New England Eye Center, we truly are taking sight to the next level. Thanks to recent advances in laser and
lens implant technology, our highly-trained specialists are helping patients of all ages enjoy the type of clearer,
more natural vision they desire. Vision for the way we live here in New England!
VISION
for our
Tooth Whitening: The White
Way to Get a Better Smile
by Dr. John Madden
Your smile is often the first thing someone will notice about you.
Tooth whitening is a popular way to improve your smile by making
your teeth look much whiter and healthier. It also can give you a more
youthful appearance.
How Can Tooth Whitening Help Your Smile?
Tooth whitening has become increasingly popular. In-office or takehome whitening kits developed by a dentist can be used not only to
remove nasty stains from tea, coffee and smoking, but also to whiten
the natural underlying shade of the tooth. With very little time and
expense, tooth whitening can transform dull, stained teeth into bright,
shiny and healthy-looking teeth.
What Tooth Whitening Options Are Available?
Tooth whitening may be performed in a dental practice, or with a
take-home bleaching kit that is custom-made by a dentist for your
particular teeth. Depending on your unique needs, a dentist can use
different techniques and products to provide the best approach for
your situation.
Although tooth whitening products also are available in stores, these
are not as effective as the whitening techniques available at your
dentist. The methods used by a dentist include custom-made trays,
which are made to specifically fit your teeth. The whitening products
are applied to the trays, which are then worn overnight, or for shorter
periods of time. With custom-made trays the whitening product is
targeted towards the stains on your teeth and is much less likely to
irritate your gums. The custom trays made by your dentist allow a
stronger, more effective whitening product to be used, which results in
whiter and brighter teeth and fewer side effects to your gums, keeping
them healthy as well.
What Are the Benefits of Take-Home Kits Versus In-Office Whitening?
In-office whitening offers patients results within an hour or so. When
done under the supervision of your dentist in a dental office, more
effective whitening agents can be safely applied to your teeth to create
whiter results in a very short period of time.
While take-home bleaching kits supplied by a dentist may take more
time to get the result you want than in-office techniques, they also
offer an effective way to whiten teeth, and they can be used repeatedly
over time to keep your teeth bright and white.
Can People with Sensitive Teeth Have Their Teeth Whitened?
Many patients with sensitive teeth are still able to achieve a whiter
smile using whitening products. Many whitening products contain
components that prevent sensitivity from arising, and this is especially
true of the high quality whitening products which experienced dentists
use. If this is something that concerns you, it is best to discuss this
with a dentist to determine the best approach for your situation.
Are All Whitening Products and Techniques the Same?
No. Just like everything else in life, there are variations in quality,
expertise, materials and experience. A highly-skilled dentist will
achieve the best result for you and your smile.
From our all-laser, bladeless LASIK procedure – to
exciting developments like our Visian Implantable
lens - our commitment to leading edge technology
is surpassed only by our dedication to personalized
patient care. Patients of New England Eye Center find
confidence in knowing we offer experience you can
trust and technology you can rely on.
NASA-Approved LASIK - Our all-laser, bladeless
LASIK at New England Eye Center has greatly improved
results and helped take the fear out of having LASIK.
The vast majority of our LASIK and PRK patients now
achieve 20/20 vision at distance without glasses or
contact lenses. Our method of LASIK is the same type
approved for NASA astronauts and military pilots.
Heroes
Implantable Contact Lens - New England Eye Center
is among a select group of practices in the country
offering patients the benefits of the Visian Implantable
Collamer Lens (ICL). Unlike LASIK, the Visian
corrects vision by inserting a delicate intraocular lenslike device atop the eye’s natural lens, which is why the
Visian is also referred to as the ‘Implantable Contact
Lens.’ All of the refractive surgeons at New England Eye
Center are qualified and experienced in performing
this brief outpatient procedure to insert the Visian
ICL. Because no corneal or other tissue is removed in
the Visian ICL procedure, visual recovery is extremely
rapid and the ICL can potentially be replaced if the
eye’s focus changes over time.
To our brave men and women in uniform, your service does not go unseen.
At New England Eye Center, we know the risks you take every day require great
heart AND great vision. That’s why it’s our honor to present you with our Hero
Vision Special. Call us today for more information about our blade-free
LASIK and Visian ICL® procedures.
Refractive Lens Exchange - If you’re frustrated with
reading glasses and bifocals, our refractive specialists
perform a procedure known as Refractive Lens
Exchange. By replacing your eye’s aging natural
lens with a Intraocular Lens Implant customized
specifically for your visual needs - and your lifestyle
- allowing you to see better, look younger and never
have to worry about developing cataracts!
Žƒ†‡Ǧ”‡‡Ȉ‹•‹ƒ̺
Laser Cataract Surgery - For seniors experiencing
changes in their vision – or who have been diagnosed
with a cataract – New England Eye Center is turning
the dream of Laser Cataract Surgery into reality.
We are currently among only the top 3% of practices
in the country to offer patients the added precision
and accuracy of Laser Cataract Surgery using
OptiMedica® Catalys™ Precision Laser System.
‹Ž‹–ƒ”›ȁ‘Ž‹…‡ȁ‹”‡Ƥ‰Š–‡”•ȁ
ŽŽ‘…ƒŽ‹”•–‡•’‘†‡”•
This year, take your vision to the NEXT LEVEL
by giving yourself or a loved one the Gift of Sight.
Now that’s a Gift that keeps on Giving. A blessed
New Year from the surgeons and staff of New England
Eye Center.
HERO VISION SPECIAL
617-636-7800
MyLasikDoc.com
Dr. John Madden B.S., B.A., B.Dent.Sc.. is a clinical instructor within the
Division of Prosthodontics at Tufts University School of Dental Medicine
in downtown Boston.
Dr. Madden also sees patients at Tufts Dental Associates, the full-service
faculty practice at Tufts Dental School. Tufts Dental Associates offers a
full range of general and specialty dental services within one practice.
21
www.metro.us
Wednesday, October 23, 2013
HEALTH GUIDE
22
Partnering to Raise Breast Cancer Awareness
Want the Best for
Your Teeth & Smile?
Much progress has been
made in the prevention and
treatment of breast cancer.
However, the American
Cancer Society reports that
12% of women in the United
States will develop invasive
breast cancer (“What are
the key statistics,” 2013).
Take a moment this October,
Breast Cancer Awareness
month, to talk to your doctor
about getting screened.
A Full-Service Faculty Practice
Offering Leading-Edge Dental Care
A Mammogram
Can Save Your Life
A mammogram is a type of
x-ray for the breast that is
used to test for breast cancer.
It is an important tool for
early detection, because
mammograms can detect
tumors that are too small for
you or your doctor to feel.
Talk to your doctor about
your risk factors, what age
you should start having
mammograms, and how
often. Your doctor will advise
you based on your age, health,
and family history.
Keeping All
Women Healthy
While breast cancer can affect
all women, studies show that
Black and African American
women are screened less often,
and are frequently diagnosed
at a later, more dangerous stage.
Over the years, Neighborhood
Health Plan (NHP) has led
successful campaigns to
eliminate this disparity
faced by Black and African
American women in some
Boston neighborhoods. NHP’s
health education campaigns
encourage women to talk with
their doctors about the right
time to start getting annual
mammograms.
Partnerships Make
a Difference
Raising awareness about
breast health cannot be
accomplished by a single
organization alone. That is
why NHP has partnered with
YWCA Boston and DanaFarber Cancer Institute to
help inform women about the
importance of mammography
screening. Every October,
these organizations conduct a
Breast Health Phone-a-thon,
during which volunteers
call local women to answer
questions and provide education and information about
screenings. During the last
four years, volunteers have
placed over 2,000 calls and
reached more than 800 women.
Callers also help to arrange
screening appointments,
using creative resources like
Dana-Farber’s Mammography
Van that visits different
community health centers
throughout Boston. This year,
volunteers from Dana-Farber
will be onsite to schedule
appointments at health centers
or hospitals that are most
convenient for each woman.
The Breast Health Phone-athon has been successful in
helping women overcome
fears and misinformation
about mammograms. For
instance, you may not know
that mammography screening
is fully covered by insurance
at no cost to you, and you do
not need a referral.
Community education
campaigns like the Breast
Health Phone-a-thon have
made a big difference, but
this work also requires a
partnership between doctors
and patients. Take care of
your health by talking to your
doctor about how to reduce
your risk for breast cancer. ƒ
Health Tips for Managing Your Diabetes
Living with type 2 diabetes can be challenging, but small
changes in your diet and daily routine can make a big
impact on your health.
References
“What are the key statistics of
breast cancer?” (2013)
Retrieved from:
www.cancer.org/cancer/
breastcancer/detailedguide/
breast-cancer-key-statistics
Helpful Resources
Neighborhood Health Plan
www.nhp.org
YWCA Boston
www.ywcaboston.org
Dana-Farber Cancer
Institute’s Mammography Van
617-632-1974
Eat healthy
To keep blood sugar in a normal range, eat lots of
fruits and vegetables, lean meats or fish, and whole
grain foods. Portion control is important when eating
healthy, so try to remember the American Diabetes
Association’s guidelines: a quarter of your plate
should be starch or carbohydrates, another quarter
lean protein, and the other half should be filled with
a non-starchy vegetable, like broccoli or spinach.
Stay Active
Being physically active is an important part of managing diabetes. The American Diabetes Association
recommends 30 minutes of exercise at least five days
a week. But daily physical activity can be as simple
as walking with friends or gardening. To get into a
routine, join the local gym, or take a dance or exercise class. If you live close to work, consider walking
or biking instead of driving.
Keep up-to-date with your medications
What works for your body today might not work in
the future. Diabetes is a progressive disease, so it is
important to stay up-to-date with your medications
and work with your doctor to manage your blood
sugar. Remember that your body has specific needs;
there is no one-size-fits-all treatment for diabetes.
Finding something
this small may
save your life.
UÊi˜ÌˆÃÌÃʘ>̈œ˜>ÞÊEʈ˜ÌiÀ˜>̈œ˜>ÞÊÀiVœ}˜ˆâi`ʈ˜Ê̅iˆÀÊëiVˆ>ÌˆiÃ\
General Dentistry
Implant Dentistry
Oral Pathology
Periodontics
Endodontics (root canals) Invisalign®
Esthetic Dentistry
Oral Hygiene (cleanings)
Prosthodontics
Geriatric Dentistry
Oral & Maxillofacial Surgery
UÊ-Ì>Ìi‡œv‡Ì…i‡>ÀÌÊ`i˜Ì>Êv>VˆˆÌˆiÃ]ÊiµÕˆ«“i˜ÌÊEÊÃiÀۈViÃ
UÊÊՏ̈«iʏ>˜}Õ>}iÃÊ뜎i˜\ Mandarin, Cantonese, Spanish,
Albanian, Cambodian, Greek, French & more
º/ÕvÌÃÊi˜Ì>°°°ˆÃÊ̅iÊLiÃÌʈ˜ÊœÃ̜˜°ÊÊÀiVœ““i˜`ʓÞÊ`i˜ÌˆÃÌÊ̜
iÛiÀޜ˜iÊqÊVœi>}ÕiÃ]ÊvÀˆi˜`Ã]Ê>˜`Êv>“ˆÞ°ÊˆÃÊV>ÀiʈÃÊ܅>ÌÊÜi
>ÊÜ>˜ÌʇÊiÝ«iÀÌ]Ê̅œÀœÕ}…]Ê>˜`ÊV>Àˆ˜}°»
--Phyliss V., Jamaica Plain, MA (patient)
An annual mammogram can detect a lump that is
smaller than one you or your doctor can feel.
More Black and African-American women die of
breast cancer because their cancer is found too late.
Not every lump is cancer, but if it is, early detection
is key to successful treatment and survival.
617.636.6678
So call your doctor today to schedule your annual
mammogram.
TuftsDentalAssociates.com
1 Kneeland St., 8th Floor, Boston, MA 02111
(Close to I-93, I-90, the “T” & buses)
The Faculty
Practice at
School of
Dental Medicine
nhp.org/mammography
hy
First Wednesday of the Month - For Doctors and Dentists
2015: 1/7, 2/4, 3/4, 4/1, 5/6, 6/3, 7/1, 8/5, 9/2, 10/7, 11/4, 12/2
Third Wednesday of the Month - For Hospitals and Clinics
2015: 1/21, 2/19, 3/18, 4/15, 5/20, 6/17, 7/15, 8/19, 9/16, 10/21, 11/18, 12/16
Health guide
Rates
All rates are net & include color
Ad
Size
Advertorial
Rate (1x)
Frequency Rate
Full page
10’’ x 11’’
700 words
$12,500
$6,250
Half Page
10’’ x 5.42’’
575 words
$6,660
$3,300
Third Page
6.61’’ x 5.42’’
475 words
$4,630
$2,315
Quarter Page
4.92’’ x 5.42’’
400 words
$3,650
$1,825
Sixth Page
3.22’’ x 5.42’’
250 words
$2,670
$1,335
Eighth Page
3.22’’ x 4.04’’
N/A
$2,180
$1,096
Healthy Living
Purchasing power on the move
Metro readers have the resources and knowledge
to take advantage of health-related services.
READERSHIP
Young, active and working
Metro has more employed adults
18-34 than the paid competition.
• 98% have health insurance
• 41% ages 18-34
• 71% bought prescription drugs last month
• 42 years median age
• 82% saw a medical specialist in the last year
• $100,800 average HHI*
DISTRIBUTION
Leading free daily newspaper
Distribution to high-traffic commuter markets
when the audience is most receptive.
• 130,122 daily circulation
– 55% in Suffolk county
• 246,947 daily readers
Source: Nielsen Scarborough 2013-14 R2; CAC Audit Report (Sept-13) *Employed
For advertising contact Margaret Kelliher at 617-338-6731 or [email protected]
media