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Brockton, Massachusetts Facts & Figures Owner/Developer: Brockton Lofts at SoCo Centre Street, LLC, Boston, MA (a joint venture between Juliano enterprises and Cathartes Private Investments) Type of Project: New lofts in a renovated shoe factory Architect: BKA Architects, Inc., Brockton, MA General Contractor: Tedeschi Realty Corporation, Rockland, MA Size: 89,000 gross square feet Cost: $8.45 million (total) Construction Time: May 2004 October 2005 The Need: Urban lofts in a suburban area that make use of an abandoned factory The Challenge: Dealing with constructability issues in the historic building Photos courtesy of Todd Pollock Supportive Team Members The invention of the McKay “While there were not any major All-Phase Electrical Services, Inc. Electrical Contractor Sewing Machine in 1851, which roadblocks during the project, could attach soles to the upper the greatest challenges faced... Canton Masonry, Inc. Masonry section of a shoe without using were issues that arose during the pegs, helped expand the indus- construction phase, and which trial town of Brockton, Mass. It are not uncommon in other Gleeson Powers, Inc. Caulking & Waterproofing New England Gypsum Floors Floor Underlayment & Cementitious Decks Sign Design, Inc. Sign & Graphic Solutions Tower Blast & Paint Inc. Sandblasting became one of the largest shoe- loft buildings,” said Juliano. producing centers in America piece of Brockton history while “Generally when government orders came providing quality new housing construction in for army shoes during the was intriguing,” he said. “There assessed...when the property is American the is uniqueness inherent in the his- acquired and are merely an 1930s, Brockton was home to tory of the building that can’t be accepted part of the renovation approximately 60 shoe factories overlooked, [and] from an aes- of a 100-year-old [factory]. The employing more than 30,000 thetic standpoint, exposed brick [team] workers. Today, the area is no and beam construction captures ensure all constructability issues longer Civil War. dependent By on speaking, these obstacles worked tirelessly are to these the flavor of traditional urban loft were appropriately addressed factories, leaving many of them living that is often only available and solutions were considered abandoned. in major urban centers….” with the end user in mind at One empty shoe factory real- The seven-story building now ized its future through a residen- contains a media room, a fitness all times.” Keeping future residents in tial adaptive reuse project. The center and storage on the below- mind throughout the project has 100-year-old, 89,000-gross- grade floor, and 64 residential resulted in a high-quality adap- square-foot Etonic shoe factory is units on the six above-ground tive reuse that is garnering a now home to the Lofts at SoCo. floors. The lofts range in size wealth of positive attention. In According to Michael Juliano, from 885 square feet to 1,126 fact, the Lofts at SoCo has been president of Juliano Enterprises, square feet and include two bed- so successful that, according to the project’s owner/developer in rooms; two bathrooms; expan- Barry Koretz, AIA, president of a joint venture with Cathartes sive windows; wood floors; nine- BKA Architects, Inc., the project’s Private Investments, renovating foot-tall, wood architect, many other factory-to- the historic factory to house lofts ceilings; granite countertops; residence conversions are now allowed not only the preserva- stainless steel appliances; and taking place in the area. It seems tion of an obsolete building, but custom paint. Brockton sandblasted also the provision of urban-style Constructability issues with lofts in the suburban community. the historic building posed chal- “The opportunity to revitalize a lenges to the team early on. reprinted from the 2007 new england edition of the real estate & construction review has found a modern way to hold on to its industrial history. — Kelli Cook multiunit residential