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COMPANY SPOTLIGHT
Being different … by design
Lorraine Porto, President of Adenta USA, discusses how
Adenta is dedicated to serving the best interests of orthodontists
Lorraine Porto, President of Adenta USA
T
oday, the orthodontist has many bracket
choices. When choosing a bracket
manufacturer, the technology behind how
and why a bracket is manufactured plays an
important role, not only to the price, but to
its overall performance. The most important
goal of the manufacturer should be to serve
the best interest for the daily needs of the
orthodontist.
When I first met the owner and chief engineer of Adenta GmbH, Claus Schendell, at
our headquarters in Germany, I could see
immediately that Adenta was different. We
talked extensively for hours about his chosen
manufacturing technique, CNC Milling, and
the precision this technology offered to the
orthodontist. Today, 98% of bracket manufacturers use MIM technology (Metal Injection Molding); however, Schendell pledged
from the beginning never to sacrifice bracket
mechanics over manufacturing costs.
CROWN™ bracket
“CNC machining can produce complex shapes that would be almost
impossible to achieve with manual machining. These steps can be easily
reproduced over and over with the identical velocity, feed, location,
and speed without any varying components, including human fatigue”
Engineer Claus Schendell
Claus Schendell, owner and chief engineer of Adenta GmbH
Microscopic Adenta CNC Milled bracket
14 Orthodontic practice
Microscopic MIM (Metal Injection Molding) bracket
ECONOLINE™ bracket
Volume 6 Number 2
JOY™ lingual bracket
EVOLUTION SLT™ self-ligating lingual bracket
FLAIR™ bracket
Low profile one-piece bracket
Volume 6 Number 2
Orthodontic practice 15
COMPANY SPOTLIGHT
Within the world of engineering, CNC
Milling dominates high-tech products, highend watches, Formula 1, and aerospace.
MIM was never introduced simply because
it couldn’t offer the precision needed. As
an orthodontist, you rely on this precision
to transfer your chosen prescription. CNC
Milling can produce bracket slots with tolerances within a thousandth of an inch. When
you need a +17° torque, you get it; incorrect slot dimensions simply create more work
for you. Many times difficulties with detailing
stem directly from an imprecise slot that
cannot deliver the bracket prescription that
is required.
CNC Milling also provided us with the
freedom to advance and improve the function of brackets. We introduced into the
industry for the first time a truly one-piece
bracket and a sandblasted base, providing
the low profile we had all been looking for
and a bond strength that far exceeded that
of the very popular mesh bases of the time.
When self-ligating was first introduced,
CNC milling allowed Schendell to take this
self-ligating system into the world of lingual
orthodontics, creating the first self-ligating
lingual bracket.
Why does 3D CAD/CAM CNC Milling
matter to you, the orthodontist?
• Highly precise slot dimensions for
complete and accurate torque and
finishing control
• Smooth, flawless finish produces
ultra-low frictional forces
• Strong durable stainless steel that
can easily withstand the rigors of
orthodontic treatment
• One-piece bracket with an ultra-small
in-out for a purer translation of the
prescription
• Sandblasted mechanical undercuts
for a strong and reliable bonding
strength
Being the first to introduce new features
that eventually become standard has always
made us different. Using a manufacturing
technology that only 2% of the industry uses
also makes us different. Many things have
changed over the past 18 years that I have
been with Adenta, and I will proudly stand
at the top of any mountain to tell all who will
listen. Yes, we are different ... manufacturing
the most advanced, reliable, and precise
orthodontic bracket in the industry. You see,
sometimes it is good to be different!