Download SUNMAX® OFFERS SUN PROTECTION TAILORED TO

SUNMAX® OFFERS SUN PROTECTION TAILORED TO DIFFERENT SKIN NEEDS
FOR DAILY USE IN EVERY SEASON
Solhydra™ technology clinically proven to protect and hydrate
Daily sun protection, regardless of the season and type of weather, is important in maintaining good
skin condition. However, communicating this to patients is often a challenge.
It is estimated that the radiation from the sun is responsible for 90% of skin damage (pigmentation
changes, fine lines, and wrinkles) and long term exposure to UVA/UVB rays can leave skin
dehydrated, damaged i. However, many patients tend to believe that sun protection is needed only
on warm, sunny days and that hydration is necessary only for dry skin types.
The SUNMAX® range was specifically developed to offer suncare products tailored to patients’
specific skin care needs. This can help dermatologists and patients with clinical recommendations. A
range of tailored products fosters greater patient satisfaction and reduces the risk of nonadherence.
SUNMAX®, with Solhydra™ technology, goes beyond sun protection to offer dual action – clinically
proven sun protection to help reduce the appearance of premature skin ageing, unique formulations
that hydrate and retain the skin’s moisture ii.
SUNMAX® sun care products with Solhydra™ technology broad spectrum UV filters work to protect
skin from the sun’s harmful ultra-violet (UV) rays, which can cause damage whatever the weather.
SUNMAX® with Solhydra™ technology also hydrates and protects skin to help prevent dryness and
help keep skin looking healthy.
“It is a commonly held belief that our skin only suffers damage when the sun is shining, but the truth
is that skin can be negatively affected by sunlight in a wide variety of weather conditions,” said Dr
Stephen Makin, Vice President, R&D Skin Health, Stiefel. “Finding a sun care product that not only
provides adequate protection, but also meets the needs of your patients’ specific skin types on a day
to day basis can be quite a challenge.”
Dr Peter Blenkiron, Senior Director, R&D, Skin Health, Stiefel added: “The SUNMAX® sun care
range, with Solhydra™ technology, has been specifically tailored to suit individual skin needs and can
be recommended with confidence to ensure effective daily sun protection. The products are also
designed to offer a positive sensorial experience. This means patients are more likely to enjoy using
the product, which drives compliance and in turn offers the best protection against the damaging
effects of exposure to the sun, on a daily basis.”
The full SUNMAX® range includes:
•
SUNMAX® Sensitive Gel-Cream: For sensitive skin, this helps minimise the incidence of UV
induced allergies.
•
SUNMAX® Intense: For dry or normal skin, this provides up to 8 hours of hydration.
•
SUNMAX® Fluid: For oily and combination skin, this is a dry touch, shine-free finish formula
that does not clog pores or cause acne.
•
SUNMAX® Acqua Oil Control: For oily and combination skin, this provides oil control for up
to 8 hours.
•
SUNMAX® Fluid Oil Control: For oily and combination skin, this gives long-lasting oil control.
-ENDS-
Visit the Stiefel booth (1417) to speak with our team of experts and find out more about the full
SUNMAX® range.
About Stiefel
For over 165 years, Stiefel Laboratories Inc., a GSK Company, has been committed to advancing
dermatology and skin science around the world.
Stiefel is a global leader in skin science, committed to help more people discover and enjoy healthy
skin. We focus on the skin needs of individuals, combining our skin science expertise with
breakthrough innovation to deliver a portfolio of prescription treatments and daily skincare
products.
GSK Consumer Healthcare
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our
purpose is to help more people around the world to do more, feel better and live longer with
everyday healthcare products. We have a heritage that goes back over 160 years. We own some of
the world’s best loved healthcare brands including Sensodyne, Voltaren, Theraflu, Paradontax,
Panadol, Polident, Otrivin, Horlicks and Physiogel.
These brands are successful in over 100 countries around the world because they all show our
passion for quality, guaranteed by science. They are inspired by the real wants and needs of the
millions of people who walk into pharmacies, supermarkets, market stalls and go on-line all over the
world every day, and choose us first.
Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH)
company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees
that demands, working at the speed and with the genuine consumer understanding the modern
world expects.
SUNMAX® is a registered trade mark of Stiefel Laboratories, Inc.
i
Farage et al. (2008). Intrinsic and extrinsic factors in skin ageing: a review. International Journal of Cosmetic
Science . 30, 87-95.
ii
Solabia Group. Fucogel Product Profile: Soothing & Sensory Moisturising Properties 2012; 17.
GCSH/SM/0015/15
Date of Prep: June 2015