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Itching with PSORIASIS? Get the relief of ™ Psoriasis Medicated Shampoo Plus Conditioner What is Psoriasis? Possible Triggers Psoriasis (pronounced so-RYE-a-sis) is a chronic inflammatory condition that affects the regeneration of skin cells. What may cause one person’s psoriasis to become active may not affect your own. There are, however, certain common psoriasis triggers including: Normal skin cells grow, mature and are shed as part of a natural cycle that takes 28 to 30 days. Psoriasis is a common skin condition that happens when faulty signals in the body’s immune system trigger new skin cells to form in three to four days instead. Because the skin cells grow too quickly, they are not shed normally. Instead, they pile up on the skin’s surface, creating sores or lesions – often called plaques. Thick, silvery scales form atop these itchy and sometimes painful red patches. • Stress • Cold weather • Smoking • Heavy alcohol consumption • Injury to the skin (such as vaccinations, sunburns and scratches) • Certain medications (including lithium, commonly prescribed for bipolar disorder; certain high blood pressure medications, such as beta blockers, antimalarial drugs, and iodides) Psoriasis usually affects the elbows, knees and scalp, but it can also occur on the palms of the hands, soles of the feet, nails, genitals and torso. Treatment Who is Affected? If you suspect that you might have psoriasis or if you’ve received a formal diagnosis, you can take some comfort in knowing that you’re not alone. Nearly a million Canadians are affected by psoriasis. Typically, psoriasis begins between the ages of 15 and 25, but it can happen at any age affecting men and women nearly equally. Psoriasis is not contagious and cannot be spread from one person to another. Some Common Causes No one knows what causes psoriasis, but genetics may play a major role in its development as psoriasis often runs in families. About 1/3 of sufferers have a close relative with this condition. Additionally, people with certain medical conditions, such as HIV, are more likely to develop psoriasis. Additional risk factors include stress, obesity, smoking and heavy alcohol intake. Sources: canadianpsoriasis.ca dermarest.ca An easy and effective way to treat scalp psoriasis is with DermarestTM Psoriasis Medicated Shampoo Plus Conditioner with 3% salicylic acid. This fragrance free shampoo plus conditioner relieves itching and prevents the recurrence of scalp irritation, redness, flaking, and scaling caused by psoriasis, seborrheic dermatitis or dandruff. Specially formulated with a skin soothing zinc complex, DermarestTM also restores moisture and comforts irritated skin. Dermatologist tested. For best results, use at least twice a week or as directed by your doctor. Trust Dermarest for lasting psoriasis symptom relief. TM Stop use and ask a doctor if condition worsens or does not improve after using. For complete product information including warnings, visit dermarest.ca 2014 INSIGHT Pharmaceuticals, LLC. All Rights Reserved.