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ROGER WOOD
Roger Wood has 20 years of marketing experience, showcasing his unique
combination of creative, quantitative and analytical skills.
He is the principal of (ART+DATA), an interdisciplinary
marketing and brand licensing consultancy specializing in
strategy, statistical analysis and customer acquisition work.
He is also an advisor to Li & Fung, the world’s largest supply
chain company based in Hong Kong.
His current consulting engagements include advising some
of Hollywood’s largest talent agencies on celebrity brands
for ‘heartland‘ favorites like Mark Harmon and Julie Bowen,
as well as brands like John Deere, DeWalt, Harley-Davidson
and Indian Motorcycles.
He was VP of Digital Media at Hearst Corporation’s advertising division, iCrossing.
His work included leading brand strategy, SEM, display, paid social, advertising
campaigns for leading brands and retailers nationwide.
Previously, Roger was a board director and interim executive at several startups.
He had been Corporate Vice President of Global Marketing for Reebok Int’l,
which included Ralph Lauren RLX, Greg Norman, Weebok and Rockport brands.
There, Roger created the first footwear e-commerce operation in 184 countries.
His career began in mobile phone marketing, product management and retail.
Roger led international marketing for T-Mobile’s various predecessor companies.
His career began as marketing leader for the Nextel division of Motorola, which
included product placement of mobile phones in more than 100 movies and
music videos throughout the Nashville music and NASCAR scenes.
Roger graduated from the Wardlaw-Hartridge School. He is the 4th generation
of his family educated at Morehouse & Spelman Colleges in Atlanta, GA. He
graduated from Harvard Business School, in the class of 1993. A native
Southerner, his family has a 100-year history of business in Arkansas and the
greater Tennessee Valley.