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12/2/2015
HGGC Combines Marketers Selligent and StrongView | Mergers & Acquisitions, Latest News
HGGC Combines Marketers
Selligent and StrongView
In September, the tech­focused PE firm invested in StrongView and in July backed Selligent, which boasts
Audi and Samsung as clients
By Allison CollinsOctober 15, 2015
Private equity firm HGGC has merged freshly­acquired marketing firms Selligent and
StrongView.
StrongView, headquartered in Redwood City, California, provides cross­channel
marketing services to companies including Yahoo (Nasdaq: YHOO), Oriental Trading and
Overstock.com (Nasdaq: OSTK).
Selligent, headquartered in Brussels, provides marketing automation and data management. The
company's customers include Audi (ETR: NSU), BNP Paribas Fortis, Samsung Electronics Europe and
Mercedes­Benz.
HGGC has backed StrongView since September, and Selligent since July. The merger should broaden
the combined company's marketing abilities.
Palo Alto, California­based HGGC has invested in a handful of marketing services technology
companies, including AutoAlert, which it picked up in 2014Íž and MyWebGrocer, which it bought in
2013. The firm was named Mergers & Acquisitions M&A Mid­Market Private Equity Firm of the Year for
2014 after making nine acquisitions and one exit during a time of transition.
For more on HGGC, read HGGC CEO Rich Lawson Outlines Strategy for Deepening the Bench.
©2015 2013 SourceMedia. All rights reserved.
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