* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download ronis bio - Onit Marketing
Internal communications wikipedia , lookup
Consumer behaviour wikipedia , lookup
Brand loyalty wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Brand ambassador wikipedia , lookup
Brand equity wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Social commerce wikipedia , lookup
Affiliate marketing wikipedia , lookup
Target audience wikipedia , lookup
Social media and television wikipedia , lookup
Marketing research wikipedia , lookup
Marketing communications wikipedia , lookup
Social media marketing wikipedia , lookup
Personal branding wikipedia , lookup
Multi-level marketing wikipedia , lookup
Target market wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Sports marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Direct marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Sensory branding wikipedia , lookup
Global marketing wikipedia , lookup
Short Bio: Since the inception of Web 2.0, Roni has been guiding brands on direct paths through the digital marketing jungle. Her expertise covers strategic insight, promotions, positioning, packaging, product development, pricing, and creative development. Of course, Roni’s specialty is in social media marketing. Roni has brought her expertise to companies like Merrell, Boiron, Shop.com, Advance Auto Parts, SPIRE, Chrome Bags, YMX by Yellowman Clothing, Eco Products, Puritan Pride and many more. Recently, Roni took on the book-marketing world creating and implementing strategic marketing plans for The Whip. Roni started the Social Media initiative for Merrell footwear. In just under two years, she grew the Facebook fan page from 2,000- 66,000 fans through the use of engaging content and brand platforms. As a result, Merrell became known as a top socially savvy brand in its industry niche. While working for Sigg, Roni developed a strategy that fused a mix of online marketing tools together. Through social networking, viral marketing, word of mouth, grass roots programming, structuring brand platforms, online promotions, partnerships and SEO and SEM optimization -- Sigg’s marketing strategy became renown. The brand was voted one of the top 50 innovative marketers of the year by AdAge. Roni’s work has consistently equipped brands with solid marketing strategies and catapulted them to the next level and beyond. Roni received a degree in Marketing from the University of Buffalo and an MBA from the Lubin School of Business at PACE University, where she graduated Summa Cum Laude. Passionate as always for more knowledge, Roni completed further postgraduate work in digital marketing at NYU where she is a frequent lecturer on new media, social media and digital marketing. She currently resides in beautiful Denver, CO. Long statistical bio: Roni Rudell - Social Marketing Alchemist A digital marketer with a specialization in social media marketing, Roni Rudell creates master strategies and creative concepts across all consumer touch points connecting target audiences to brands, authentically. Roni’s approach is hardly standardized and never routine. Most often, Roni has been called upon to figure out how to do something that hasn’t been done before. And along the way, it’s been an interesting journey. Since 1998 to the present, Roni has been the principal (and founder) of ONIT, inc. ONIT is literally ON IT! – Utilizing every up to the second consumer touch point and the accumulation of Roni’s pioneering experiences to give marketers in the outdoors, natural products, eco-friendly and e-commerce fields, the expertise they need to conceptualize, strategize, manage, and execute concepts, divisions, and programs. Roni was a keen participant in the onset of web 2.0, and it’s coming explosion as an essential business tool. In the midst of this industry shift, Roni’s desire to be on the cutting edge and eagerness to learn more took her – of all places – back to school. In 2006, NYU began offering a digital marketing program, the first of its kind, Roni jumped at the chance to become an expert in this ever-expanding field of marketing. At NYU she continued to dive deep into the latest in buzz marketing, blogging, social networking, viral marketing, organic search optimization, paid search marketing, email marketing, online promotions, digital and internet strategy, and web analytics. NYU awarded her a certificate in digital marketing in 2007. This supplemented an already rigorous education; a degree in Marketing from the University of Buffalo, and an MBA from the Lubin School of Business at PACE University, where she graduated Summa Cum Laude. While attending NYU, Roni spearheaded the development of the interactive division of Sigg USA, makers of eco-friendly reusable water bottles, launching mysigg.com. Marketing was focused on social networking, viral marketing, word of mouth grass roots programs, brand platform creation, innovative online promotions, SEO, SEM, and partnerships. Roni created the strategy and oversaw all digital and wireless activity for this extremely profitable e-commerce site representing over 20% of company sales in 2007 alone. This division brought in sales of $1.2 million with over $700,000 in profit for the company. By Roni’s departure, Sigg had been positioned as a leader in design and environmentally friendly communities. While Roni was Director of Interactive Marketing, Advertising Age voted Sigg as one of the 50 Top Marketers of 2007. In 2009, Roni worked with Merrell to propel their brand platform into the future and give them a social voice. Merrell is an outdoor performance footwear company. At the start, Merrell had 2,200 fans on Facebook. By the end of the campaign, Merrell had over 65,000 Facebook fans, 7,000 followers on Twitter, and 270,000 YouTube views. Today, fans continue to be very interactive on Merrell’s Facebook and Twitter pages. At the end of 2009, Merrell was nominated for best brand use of Twitter and best Facebook fan page for Mashable.com’s annual Open Web Awards. Merrell has also been announced as “top ten” outdoor industry brand on Twitter by OutdoorUSA Magazine. Footwear Plus Magazine featured Merrell in a 2009 article titled “Shoes Need a Box,” which praised Merrell as an innovative and effective leader in social media. Prior to Merrell and Sigg, Roni spent six years as a marketing consultant for companies large and small both in the interactive and traditional space. Companies like Sony Pictures hired Roni to formulate a dynamic viral marketing campaign for the movie “The Forsaken,” one of the very first viral campaigns in Hollywood. At AOL, in 2002, she developed creative for interactive campaigns for some of the biggest brands in the world: Coca-Cola, Kodak, and GM. Roni’s platform “You write the caption” for Diet Coke is still a platform AOL uses for its advertisers. The work once again was pioneering: some of the first to create internal platforms that could be sold to different sponsors or customized to a sponsor’s needs – platforms that included some of the first user-generated content on the web. Creative concepting was a big part of Roni’s world post Y2K. A-Team, Red Peg, Fieldstone, and Alcone all hired Roni to develop concepts for brands like Unilever, Ford, SunRocket, Wild Turkey, Safeway, and others. Concepts were developed using event programs, cross-promotions, experiential marketing, retail marketing, sponsorships, and contests. Other significant accomplishments over the past decade include: • Responsibility for the development and execution of marketing strategies, campaigns, and promotions for all 150 retail Skechers stores. Roni especially worked with the ecommerce division to bring synergy to online and offline campaigns. • For Pepsi, Roni helped develop and launch their worldwide music platform, years later still a major part of their marketing. She identified youth–oriented infiltration-marketing opportunities such as “Pepsi Live,” as well as created, developed, managed, and executed the Pepsi International Video Music awards in ten different countries. • At Fleishman Hilliard (NGT), Roni pioneered the development of partner relationships for an integrated marketing campaign for YFLY, a new teen-oriented social networking site. The integrated campaign launched with five online partners, and doubled registration during the promotion period. • For Vans Shoes was the Lead Strategic Alliance Agent and directed Partnership Marketing for the Triple Crown Series in collaboration with Mountain Dew, Sony, Ford, Rolling Stone Magazine, and G-Shock. The effort generated incremental revenue of $16 million. In addition, Roni played the key role in integrating marketing efforts for Van’s Global Alliance partners, subsequently analyzing and negotiating relationships in music, sports, and entertainment.