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Marketecture ™ • • ASSESSMENT • RESEARCH Marketecture is CMA’s innovative proprietary process which helps a variety of organizations navigate industry trends and market forces, forming a battle plan for moving minds and market share. • STRATEGIZE • • PLAN EXECUTE • MEASURE Interactive meeting facilitated by External validation of Marketing team at CMA evaluates Tactical Marketing Plan outlining Implement Tactical Marketing Ongoing evaluation of the CMA to evaluate an organization’s assessment findings. the results of the Assessment tactical recommendations with Plan and agreed to timeline. marketing program. and Research Phases to develop a timelines for execution and customized marketing strategy for associated investment levels. marketplace and its position within the market. (Optional component) an organization. Components Components Components Components Components Components • CMA Preparation • Primary Research • Define Target Audiences • Define the Brand • Create the Brand • Utilize Established Metrics • Vision and Mission Review • Secondary Research • Establish Goals and Objectives • Recommend Positioning and Messaging • Execute the Selected Tactics • Adjust the Program as Needed • Key Messages Review • Formulate Strategies • Perceptual Mapping • Identify Marketing Tactics • Competitive Mapping • Establish Marketing Budget • Establish Creative Direction • P romote and Maintain the Brand • Provide Tactical Descriptions • Create Marketing Timeline • Competitive Analysis • Provide Investment Figures • BCG Portfolio Analysis • S.W.O.T. Analysis • Environmental Scan E X P E C T R E S U L T S www.GoToCMA.com | www.CMACentralBlog.com 191 Clarksville Road | Princeton Junction, NJ 08550 | 609.297.2235 | 609.799.7032 fax Represents Proprietary Information of CMA.
