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MACVB Annual Education
Conference
Springfield, MO
June 7, 2011
Increasing Your Sales
Department’s Value through
Social Media
Presented By
David Serino
@GammetGuy
© Gammet Interactive, 2011
The Plan.….
“Those involved in the
process via social media are
more likely to participate”
Copyright 2010, Gammet Interactive
1
Copyright 2010, Gammet Interactive
2
“Live (face-to-face) events are critical to
building a successful tribe. Whether
you are interested in this topic or not,
this FB page is worthy of consideration
because they are doing a masterful job
of marketing - soliciting input from their
tribe and making it easy to interact and
provide input.”
- Gina Carr
Entrepreneur, Educator & Marketing Advisor
Orlando, FL
Copyright 2010, Gammet Interactive
3
The Plan.….
• Understand social media marketing
strengths other forms of marketing
• Know that all social media is different and
have different ways of interaction
• Filtering Content is more important than
creating it
• Move from connections to relationships
• Be committed
Copyright 2010, Gammet Interactive
4
Step One - Research
Step Two – The Applications
Copyright 2010, Gammet Interactive
5
Step Three – Engagement
Step Four – Measurement
Copyright 2010, Gammet Interactive
6
“It is more important to know
where you are going than to get
there quickly. Do not mistake
activity for achievement.”
- Mabel Newcomer
Vassar College, 1917-1957
Gammet Interactive, LLC
3389 Habitat Trail
Pinckney, MI 48169
Voice: 734-878-8800
Fax: 734-873-5906
www.gammet.com
www.daveserinoblogs.com
www.facebook.com/gammet
www.twitter.com/gammetguy
David Serino
e-Strategist/Founder
[email protected]
© Gammet Interactive, 2011
Copyright 2010, Gammet Interactive
7
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