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Senior Marketing and Communications Officer November/2015 JOB DESCRIPTION Responsible to: Main accountabilities: Main Tasks and Responsibilities JOB TITLE Communications Manager To lead the development and expert use of a range of marketing tactics to disseminate OPM’s work To increase the profile and build the audiences of OPM through sophisticated and targeted marketing (including digital, print and events) To deliver tailored marketing support to OPM’s international offices, portfolios and programmes reaching key markets and engaging clients and partners to advance new business opportunities and collaborations To act as guardian of the OPM brand and ensure its consistent use To deliver project communications consultancy, in collaboration with the Communications team © Oxford Policy Management Digital marketing o Working closely with the Content team to produce integrated, intelligent, multi-channel, campaigns o Lead on developing and implementing targeted email marketing and newsletters, including liaising with key internal stakeholders, managing data, templates, content and distribution o Social media management, including new initiatives, channels and experimentation, content sourcing and creation o Monitoring and reporting on the effectiveness of channels, using data to improve their use, through Google Analytics, inbuild analytics software, etc. Branding, design, data visualisation and infographics o Overseeing corporate brand implementation o Management of external suppliers and creative agencies, including quality assurance and cost-effectiveness as well as developing a worldwide network of designers, printers, etc. o Delivery of sophisticated design and data visualisation techniques, working with consultants to identify opportunities, distil messages and content, and produce creative solutions Web development o Manage redesign/redevelopment of OPM website, working with web developers and internal stakeholders o Continual optimisation of OPM’s website through SEO and Google algorithm improvements (keywords, analytics, etc) Events o Delivery of OPM’s external events and webinars o Managing complete organisation, management and execution International offices and portfolios o Guiding and supporting individual portfolios and international offices in implementing their marketing strategies, including identifying opportunities, developing tools and implementing activities 1 Senior Marketing and Communications Officer November/2015 Qualifications & experience © Oxford Policy Management o Ensure proper use of branding, imagery, etc. o Provide marketing and branding training and guidance Project-level marketing delivery (both stand-alone and in coordination with OPM channels/tactics), including marketing materials, website development, branding, email marketing, social media outreach, etc. Line manage the Communications Assistant Support the Communications Manager in: o Delivering marketing strategies o Providing expert advice and specialist marketing support Keep up-to-date with sector developments and debates as well as latest trends and tools in the digital marketing sphere (through news monitoring, events, seminars, reading relevant articles etc.) Educated to degree level or relevant work experience, with 7 years+ experience in marketing, digital, social media, events, etc. Able to think strategically and proactively, to identify new opportunities for marketing OPM and its work Creative flair with desire to innovate and experiment Excellent diplomacy skills, with the ability to manage negotiations well and build strong relationships internally and externally Good time and project management skills, with the ability to cope with several jobs simultaneously and meet agreed deadlines Team player but with the ability to use own guidance and initiative to prioritise work and handle different demands appropriately Understanding of key digital trends and tools and familiarity with some or all of the following: website redevelopment, various social media platforms, data visualisation or infographic design, CMS systems, email marketing software (e.g. MailChimp), InDesign, etc. Previous work experience, education or interest in international development, government, policy studies, etc beneficial 2