Download Table of Contents - CoreStrength, Inc.

Table of Contents
Overview:
CS Capabilities
CS Services:
Sales Management
Consulting and Interim Leadership
Shared Representatives
Marketing Management
The CS Dashboard:
Custom Rep. Software
The CS Team:
Goodman. Bonagura. The Reps.
The Rest of the TEAM.
CS Clients
Contact CS
CoreStrength
is the leader in dental sales management, providing a wide array of professional services. Our
team has the expertise and industry relationships to help
your company with:
 Field Sales Force Management
 Shared Sales Representatives
 Key Account Management
 Flex Time Sales and Support
 Marketing Management and “Surround
Sound” Follow-up Marketing
 Business Development Consulting
 International Sales and Training, and
 Interim Leadership
Our clients are our partners. We work together
to help them create and execute realistic plans of action that address the issues
and opportunities facing their companies.
The results: Stronger, more stable organizations with increased revenue and
profitability.
We make the sales process
more natural, intuitive
and automatic.
Sales Management
rofessional sales management is key to success in
the dental industry. CoreStrength has a team that is
uniquely qualified to help your company create a realistic
plan, deliver budgeted sales and manage key accounts.
Our core team consists of two key account managers and
26 field representatives (Reps) who work with all major
North American distributors on a daily basis. Our team will
guide you through the entire sales process, from planning
to post-sales support, and ensure the focus remains where it
belongs – on sales!
P
CoreStrength is known throughout the industry for creativity, innovation and – most important – the ability to deliver.
CoreStrength keeps the sales process simple and effective.
We ask the important questions:
What is it like to do business with your company?
How are Reps trained, managed and supported?
How focused is your sales effort?
How quickly and effectively do you resolve customer complaints?
How competitive are your products and how can they be
improved?
The answers to these questions help your company leverage its assets to improve performance. We concentrate on
managing the overall sales effort and strengthening distribution to create a sustainable
competitive advantage for
our client partners.
CS Services: cont’d on next page...
Interim CEO/President of an ultrasonic toothbrush manufacturer focused on dental professionals and retail distribution.
 Account management – Revitalizing distributor relationships and managing sales programs for a manufacturer
with limited field support.
 Creating the implementation plan for a major product
launch.

Consulting and
Interim Leadership
n addition to sales management, CoreStrength offers consulting services that include assuming interim leadership
of dental companies.
Recent assignments include:
 President and CEO of a technologybased company specializing in the
time-released oral delivery of therapeutic medications. We were charged
with building support among dental
professionals while
developing retail distribution.
 Interim presidency of a public dental
manufacturer expanding into international markets.
I
Shared Representatives
f your company needs field sales representatives but lacks either the budget for full time
support
or the resources to manage the reps,
s
CoreStrength
can help.
C
I
We
W can offer you a team of well-managed,
highly
trained dental field sales representatives
h
who
w will sell complimentary
p
y pproducts from jjust
four
fo manufacturers,
e including
your
company.
y
The
T reps are
CS Services: cont’d on next page...
focused, accountable and managed based on your specific
business needs.
The reps on our team have solid dental sales experience with documented performance. They are
managed by an established senior sales executive
and can handle a variety of duties including:
 Field sales to dental offices
 Co-travel with distributor reps
 Lead follow-up
 Account servicing
 Dealer branch sales training
 Trade show participation
All rep activity will be tracked and shared through our
Dashboard, CoreStrength’s proprietary dental sales software
system, and the focus is always on specific performance.
As our client you will have real-time access to the online
reporting system and we will regularly review progress and
performance and adjust tactics as appropriate.
be responsible for the clinical and technical portion of the
training. The tactical sales training will be a joint effort
between your company and CoreStrength. Companies with
complementary products and a mix of lead generation and
marketing programs will be bundled together to maximize
the effectiveness of every sales
th
ccall.
Contact us today to discuss
C
hhow the Shared Rep program
ccan work for your company.
CoreStrength Shared Reps will be thoroughly trained in the
same manner as direct employees. As the client, you will
CS Services: cont’d on next page...
projects – project specific and viral.
If your company is participating in a trade show we can
organize your booth to ensure things run smoothly at the
show. We can also organize special events and training
sessions for your company, including sales meetings, sales
training and cocktail receptions.
Marketing Management
oreStrength now offers a variety of marketing
management services.
Whether you need media
planning and support, collateral
development, event/trade show
planning or general marketing
support, we can help.
C
Our marketing team is familiar
with all of the industry publications and media reps. We can help you develop ad campaigns and manage and book advertising, including print
advertising and eMedia campaigns.
CoreStrength has expertise in all types of collateral, everything from traditional brochures and sell sheets to direct
mail to trade show materials. We can also assist with video
Do you need general marketing support? CoreStrength can
assist with a wide range of marketing tasks, including:
Demo unit/sample management


KOL support – once the KOLs are in
place
we can manage the relationship for you
p


Coordination of promotional items –
USB
U sticks, notebooks, pens etc.


Virtual warehousing – we work with
a company that can warehouse parts and
literature.
li
They develop an online portal so
you
y and your sales team can order items via
the warehouse and ship directly to a show, dealer rep or
yourself.


Custom Rep. Software
he Dental Dashboard is CoreStrength’s proprietary sales
management software. The Dashboard runs on Rep
smartphones and lets CoreStrength Reps better manage
their territories. The Dashboard is an easy, measurable way
to increase Rep productivity and support information-intensive sales programs.
T
Using the Dashboard, CoreStrength can:





Track leads and Rep follow-up
Have Reps order samples, literature and execute
special programs
Quickly calculate commissions
Automatically send performance reports, and
Directly deposit commissions into each Rep’s bank
account
for Benco Dental. In addition to his experience in the dental
industry, Jeff founded, grew and sold Business Technology Group, a distribution-oriented software developer. He
received a B.A. in Accounting and Economics from Muhlenberg College in 1977 and an MBA in Finance from Northeastern University in 1981.
Goodman. Bonagura.
The Reps.
The Rest of the TEAM.
IT’S ALL ABOUT THE PEOPLE
WHEN YOU HIRE CORESTRENGTH
eff Goodman, Partner and
CoreStrength founder, has
b
broad
experience in dental manufacturing
f
and distribution, having
served
s
as President of Dent-X, CEO
of
o Dexpo.com, President of ESPE
America
A
and Director of Marketing
J
Jeff is an expert at establishing customer-focused processes
that build on the unique qualities of each client’s business. His analytical skills are complemented by his ability
to develop and motivate a high performing team. Jeff is a
natural teacher and leader.
lenn Bonagura, Partner,
joined CoreStrength in 2004.
He
H has extensive experience with
dental
d
and consumer packaged
goods
g
manufacturers, having
served
s
as Executive Vice President
G
of BriteSmile, General Manager of the Gillette Company (Oral B Laboratories)
and Executive Vice Presi
The CS Team: cont’d on next page...
ent Sales and Marketing of MicroDental Laboratories. In
addition to his experience in the dental industry, Glenn
has had consumer packaged goods experience in the
United States with Unilever and internationally with Gillette.
He received a B.S. in Marketing from San Jose State University in 1979.
Glenn has a unique blend of focused sales management,
marketing and P+L management skills that benefit all of
CoreStrength’s clients. He has built many high performing
teams and knows what it takes to win.
d
The CoreStrength Reps.
eff and Glenn have assembled an experienced, technically strong team of Reps that can deliver the sales. The
average Rep has 20 years of dental sales experience, and
-- in addition to being technically savvy -- excellent presentation skills and strong industry relationships. Our team
has expertise in periodontics, lasers, oral cancer screening,
digital imaging and other technology-based devices. Our
J
technical expertise extends to the tools we use to deliver
in-office presentations and train distributor sales representatives.
CoreStrength leads the pack in using technology to deliver
sales results.
CoreStrength Reps regularly attend regional and local trade
shows, and our clients are able to exhibit inexpensively
since costs are shared among participating clients.
ark I. DeTorre, Surround
Sound Director, is a recognnized expert in designing and
iimplementing comprehensive
ccustomer-focused programs that
ccoordinate and integrate field
ssales, e-marketing, e-commerce
and
marketing
d ddatabase
t b
k ti activities to enhance the customer
experience and grow business. Mark has experience as
both a marketing research & database professional as
well as a Brand/Business Unit Manager at 3M ESPE Dental. Mark holds a Masters
Degree in Marketing from
the University of Wisconsin-Madison. He was a
M
The CS Team: cont’d on next page...
ames J. Milucky, CPA, is the
founder and principal of Forensic
A
Accounting
Specialists. Jim has more
than
t
25 years of private and public
accounting
experience, including
a
financial management in the manufacturing
industry. His private practice
f
focuses
on forensic accounting, fraud
f
investigation,
business valuation and
i
litigation support. Jim has a keen investigative nature and
the ability to distill large volumes of information into clear
and concise presentations. He holds a Masters degree in
Accounting from the University of Alabama and a Bachelors
degree in Finance from the University of Northern Colorado.
J
member of the 3M ESPE Dental Division Malcolm Baldrige
Award–winning team where he was responsible for the
design and implementation of the customer satisfaction and
loyalty market monitoring programs.
ric Smith, Director of Technology, is the president of
Indian River Networks, a successful Managed Service
Provider and Technology Consulting Firm. Eric founded the
company when he returned from a tour in Iraq as a Marine
Reservist. Eric has over 25 years of technology experience, multiple industry certifications and earned a B.A. in
Psychology in 1988 from Point Loma Nazarene College.
Eric has the ability to translate business processes into efficient hardware and software solutions, with a focus on the
designing and supporting software applications concurrently
running on multiple platforms.
E
CoreStrength, Inc.
450 Sandy Key
Melbourne Beach, FL 32951
ph: 321-725-9999
fax: 321-989-0232

Jeff Goodman
321-725-9999
[email protected]

Glenn Bonagura
925-551-7595
[email protected]