Download ted`s montana grill builds internal marketing department

Media Contact:
Claudia D’Avanzo
404-898-0423
[email protected]
FOR IMMEDIATE RELEASE
TED’S MONTANA GRILL BUILDS INTERNAL MARKETING DEPARTMENT
ATLANTA, March 3, 2008 – Ted’s Montana Grill, the restaurant concept owned by Ted Turner and George McKerrow Jr., has
named Gena Weaver vice president of marketing and Jessica Smith director of marketing.
As vice president of marketing and key member of the executive committee, Gena Weaver manages all marketing programs for the
55-unit restaurant company, overseeing all branding initiatives. A hospitality and consumer brand marketing specialist, she has built
and led marketing teams throughout her 24-year career, including the role as director of marketing for Serenbe Development Corp., a
Georgia-based community combining select principles of new urbanism and conservation that has gained international attention.
Weaver also has worked in senior account management positions at national and independent advertising agencies such as MATCH
Inc., 360 Inc., The Morrison Agency, W.B. Doner, & Company and Hutcheson Schutze. She is a 1985 graduate of the University of
Georgia with a degree in advertising. Weaver resides in Hiram, Ga.
Jessica Smith, director of marketing, previously worked in account management at two independent Atlanta advertising agencies,
where she managed marketing for restaurant clients and consumer product accounts. Her responsibilities at Ted’s Montana Grill
include managing brand advertising, menu merchandising, local restaurant marketing, weekly sales and data analysis, point of sale and
existing and new restaurant development support. Smith graduated with a B.A. in journalism with a major in advertising from the
University of Georgia and currently lives in Tucker, Ga.
In making the announcement, McKerrow, who serves as president and CEO of Ted’s Montana Grill, said, “Gena and Jessica are
proven marketers with a successful track record for taking unique concepts like ours and establishing a niche. Together, their
marketing leadership will be a key element in the future success of Ted’s.”
Founded in 2002, Ted’s Montana Grill is a classic American grill serving fresh, made-from-scratch dishes in a relaxed setting of
casual luxury. Each restaurant is reminiscent of a turn-of-the-century bar and grill. The company is based in Atlanta. For more
information, visit www.tedsmontanagrill.com.