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College of
Dentistry
Brand Guide
October 2015
Christopher Bevel
Director of Digital Marketing and
Research Programs
College of Dentistry (COD) Logo Guide
Our visual identity uses either the full UIC word-mark (with or without UIC circle-mark) or college name with the
UIC circle-mark. The logo offers flexible colors, sizes and vertical or horizontal orientations.
Full COD word-mark
COD + Circle-mark
* Abbreviated COD + Circle-mark
Please follow these guidelines for COD logo use:
• Vertical or horizontal versions can be used as
needed (vertical is preferred). Use the full COD
word-mark alone, or COD + circle-mark.
• * Only use the abbreviated logo where space is
extremely limited (i.e. small merchandise).
• Use only UIC approved colors for logos.
• Dentistry caduceus – should not be used as COD
logo, but can be combined with logo, with approval
from COD Marketing.
• Co-branding, Student Groups – only official groups
may use UIC logos in conjunction with their own
branding. Groups should seek approval from UIC
Marketing.
• Logos, colors, and other UIC brand resources are
available on the UIC Marketing site. For more
information, please contact [email protected]
Theinhardt Bold must be used as the typeface for logos.
Colors include red, white, black/gray.
Old logo (replace this with new logos)
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College of Dentistry (COD) Department, Office, Center logos
Some departments and centers within COD have named logos. Different versions of these can be downloaded on
the UIC Marketing site.
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Additional Resources
UIC Brand Guidelines
UIC Marketing
Logos, colors, and other UIC brand resources are
available on the UIC Marketing site. For more
information, please contact [email protected]
Download Logos
UIC Fonts
Stationary
Powerpoint Templates
Banner (signage) Guidelines
College of Dentistry Marketing
For college specific questions, please contact:
Christopher Bevel
Director of Digital Marketing and Research Programs
O: 312.996.7495 | C: 901.201.0210
[email protected]
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