Download Cloninger Ford of Hickory Chooses TEGA Technologies` Automotive

Cloninger Ford of Hickory Chooses TEGA Technologies’ Automotive Marketing
Solutions
Irvine, California – February 13, 2012- TEGA Technologies today announced that Cloninger Ford of
Hickory has chosen its TEGAauto suite of automotive marketing solutions utilizing text messaging, email
marketing and direct mail all specifically designed for automobile dealerships.
From its dealership in Hickory, North Carolina, Cloninger Ford has a history of service to its customers
dating back to 1923. As a Blue Oval Certified Ford Dealer, Cloninger serves all of its North Carolina
customers with a high standard of customer service and is consistently on the cutting edge of the latest
marketing trends.
Cloninger Ford of Hickory recognizes that its customers wish to receive marketing messages in the way
that best suits their preferences, whether by mobile text messages, email marketing or direct mail. Since
most customers never leave home without their cell phones, it’s also critical to be able to communicate
with these customers by text messaging. Cloninger Ford will utilize URClients fully automated text
messaging capabilities to deliver fully customized and personalized text, email and voice marketing
campaigns to its customers based on their vehicle brand, model and specification preferences.
Cloninger Ford will utilize TEGAauto’s Carmine data mining software so that its customers will receive
monthly newsletters, notifications for service reminders, recalls and special sales events. Cloninger Ford
will also utilize TEGAmail to regularly market to inactive customers with highly targeted direct mail
offers and events designed specifically to re-engage these customers. TEGA mail events have typically
generated a return ratio of $1.00 of cost to $15.00 in gross profit.
As well, TEGAauto provides names and vehicle information of vehicle owners in Cloninger Ford’s market
area enabling Cloninger Ford to market its services to competitor markets increasing its market reach
considerably.
Based in Irvine, California, TEGA leads the automotive marketing industry in innovation by automating
on demand marketing campaigns utilizing automated mobile marketing, email marketing and direct
mail.
TEGA Technologies, Inc.
18025 Sky Park Circle
Suite M
Irvine, CA 92614
1-888-702-8350
www.tegatechnologies.com
Press Contact:
Robert A. Tweedie
[email protected]
1-888-702-8350