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Transcript
DEVIN POINDEXTER 559-367-7313 [email protected] ADDRESS: 10641 N Sierra Vista Ave. Fresno, CA 93730 EDUCATION 2011-2014 W.P. Carey School of Business, Arizona State University (December) B.S. Finance, B.S. Marketing | 3.93 GPA o Barrett, The Honors College o Beta Gamma Sigma, Business Honor Society o Dean’s List o W.P. Carey Leaders Academy EXPERIENCE 2013-Pres. Vibrate Design (Fresno, CA) Co-Founder / Lead Developer o Created integrated marketing campaigns to generate sales leads through the use of online advertisements and offers. o Established price points and drafted copy for each product and service. o Worked directly with customers managing customer service, consulting with customers to evaluate needs, and negotiating payment terms. 2011-2013 Arizona State Athletics (Tempe, AZ) Marketing Manager (Wrestling) o Developed marketing campaigns to maximize event attendance. o Identified promotional goals for creating primary & secondary demand. o Designed banners, flyers, posters, and websites to maximize brand awareness. o Sold advertisements on commission via AZWrestler.com, handled store orders and customer service, generated $3,000 in ad revenue within first year. 2010-2013 Hollister Co. (Fresno, CA) Sales Associate o Conducted inventory audits and performed weekly updates to store layouts. o Facilitated transactions, managed customer queues, and handled loss prevention. SKILLS o Leadership – Managed all business functions and directed market research for product development project with Disney Consumer Products o Technical Skills – Excel, Word, PowerPoint, Outlook, PDF, Photoshop, Databases o Teamwork - Created business plans, directed large presentations, worked with engineers, product designers, and graphic designers on product development o Web / Graphic Design – Co-Founded web & graphic design company, created over 20 websites, developed logos and promotional materials for 10+ companies RELEVANT COURSEWORK o Developed accounting forecast for a hypothetical product that included cost analysis, price analysis, competitor benchmark, budgets, and financial statements. o Created a marketing plan for a hypothetical product that included sales forecasts, SWOT analysis, competitor benchmarks, situational analysis, and market research.
