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JUSTIN MATTHEW GOODMAN 1 0 76 5 E sco ba r Dri ve . – Sa n Di eg o, Ca li fo rni a 92 12 4 – 8 1 8 -4 26 -5 49 1 – J usti nMGo o dma n @g ma i l .co m SUMMARY A T-Shaped Digital Marketer who is data driven and passionate about analytics. Technically sophisticated with strong communications skills; ability to interpret and communicate information from multiple viewpoints. OBJECTIVES To provide actionable insights based on web analytics data in effort to improve user experience and marketing effectiveness resulting in increased profitability and brand advocacy. EXPERIENCE Full-Time Experience Analytics Pros Digital Analytics Strategist Analytics Pros, San Diego, California (June 2014 – Present) • Lead strategic planning sessions in effort to develop implementation strategies and analytics roadmaps •Clients Include: Starbucks, ASICS, Expedia, GoPro • Lead Development teams (internal and external) in implementation execution • Analyze client data and provide actionable insights • Support analytics cultural integration through the creation of training programs and reporting systems Internet Marketing Inc Marketing Analyst Internet Marketing Inc, San Diego, California (June 2012 – June 2014) •Conduct stakeholder interviews in effort to develop implementation plans resulting in a data collection plan around specific key performance indicators. • Develop reporting standards for routine and ad-hoc reporting. • Automate Internal and client reporting • Train internal team members and clients in analytics best practices • Analyze client data and provide actionable insights • Implement Tag Management solutions • Create Multi-Attribution analysis plans, reports, and provide insights based on Multi-Attribution analysis • Develop measurement plans to assist in A/B and Multivariate testing analysis Internet Marketing Inc Account Manager Internet Marketing Inc, San Diego, California (December 2010 – June 2012) • Acted as the attribution specialist for the agency, providing internal and client training as well as sales support for the online marketing attribution system • Orchestrated SEO, Paid Search, Display, Conversion Optimization, and Web Development around Google Analytics and Attribution insights, resulting in stronger online performance for my clients. • Provide reporting templates, analysis training, and improved insights for other account managers Veys Power Sports Marketing Manager Veys Power Sports, El Cajon and Lemon Grove, California (August 2009 – December 2010) Alba Action Sports Marketing Manager Alba Action Sports, Poway, California (January 2009 – August 2009) e·Boost Consulting Digital Marketing Intern e·Boost Consulting, San Diego, California (September 2008 - December 2008) TECHNICAL SKILLS • Professional Certifications: Google Analytics and Adwords Qualified Individual, Certified eMarketing associate, Certiport IC3 • Client Software: Google Analytics, Convertro, Tableau, Excel, Word, PowerPoint, Outlook, Photoshop EDUCATION Bachelor’s of Science in Business Administration: Marketing San Diego State University, San Diego, California (2006-2008) • A Bachelor’s degree in Business Administration with a major in Marketing and an emphasis in Integrated Marketing Communications • A contributing member of the SDSU American Marketing Association, Member Hall of Fame, community service • Deans List http://www.linkedin.com/in/justinmgoodman
