Download Test review: you are responsible for the following for the final test: • `B

Test review: you are responsible for the following for the final test: •
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‘Business ethics’ and difference between a code of ethics and the rule of law Cultural relativism vs. ethical imperialism. Various ‘stakeholders’ every company has obligations to ‘Social marketing’ and why a company would engage in it Kyoto Protocol Johnson v. Johnson -­‐ Tylenol tampering Dumping 3 ethical concerns about multinational products that have been expressed by consumers Corporate philanthropy and why companies would engage in it Corporate Karma Ethical Consumerism Marketing and marketing strategies Differentiate between ‘centralized’ and ‘decentralized’ marketing strategies Provide 3 advantages and 3 disadvantages of using each approach Glocal Newville Candle Company -­‐ the type of strategy they use and why Differentiate between ‘push’ and ‘pull’ strategies Differentiate between ‘brand acquisition’ and ‘brand development’ strategies Baskin-­‐Robbins Subway KFC The two major factors that stand out in terms of measuring the wealth of nations. Disposable income, purchasing power, and discretionary buying Demographic profile, Motivational profile Purchasing profiles Information/theories that help create it that create the above i.e Maslow, Thorndyke Secondary and primary data Identify the 4Ps of the marketing mix and briefly describe what each part entails. •
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Product differentiation Market opportunity analysis Market segment Leverage Various distribution methods Premiums Redemption rate Logistics 4 major components of business logistics Intermodal Advantages and disadvantages of EDI Sub-­‐optimization and the ‘Tickle Me Elmo’ dolls Advantages and disadvantages of JIT (just-­‐in-­‐time inventory) 3 factors that a logistic manager must consider when deciding on international transport of a product. ‘Gateway city’ Intermodal transport The functions of freight forwarders and custom brokers CAED McDonalds Marketing Mix BRIC and the Next Eleven articles