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COTI HUDGENS
1223 S. 1100 E., Salt Lake City, Utah 84105 | (310) 721.0874 | [email protected] | cotihudgens.com
M A R K E T ING & PUBLIC R EL AT IONS M A NAGER
Assess and resolve brand related issues and inconsistencies. Develop and lead strategic resolutions and goals designed to generate
revenue and increase brand awareness. Increase media exposure and positive public perception by creating and executing strategic
marketing initiatives.
Highlights of Expertise:
•Media / Public Relations & Press Kits
•Promotion & Image Designs
•Strategic Messaging
•Creative Direction
•Sales Strategies & Presentations
•Social Media Marketing
•Branding / Integrated Campaigns
•Need Analysis & Identification
•Special Event Coordination
•Project Oversight
•Crisis Management
•Budget Administration
•Team Leadership
•Marketing Strategies
•Media Planning
PROFESSIONAL EXPERIENCE
Descente North America, Layton, UT (2012-Present)
MARKETING & PUBLIC RELATIONS MANAGER – SKI & CYCLE
Direct brand management, PR, media relations, photo and video shoots, advertising initiatives, and tradeshow marketing. Manage media
inquiries, social media, website, marketing department, and creative team. Design media kits, sales tools, ads, and point-of-purchase
displays. Create content for editorial pieces and press releases. Orgainze and attend international sales meetings, sponsored events, and
industry tradeshows.
Selected Achievements:
•Increased online sales by 32% and unique visitors by 51% by spearheading a complete website redesign
•Directed an ADDY Award winning video spot for our cycling division
•Increased resort recruitment by 27% for ongoing promotional program
•Won responsibility of creating and managing global marketing assets by initiating and orchestrating a complete brand
identity overhaul for Descente North America
Descente North America, New York, NY (2007-2012)
SALES REPRESENTATIVE - SKI
Develop and manage sales strategies for retailers across three states, perform product presentations, create merchandising storyboards,
conduct in-store clinics to educate staff on brand and new product offerings, conceptualize tradeshow booth designs and product
presentations, develop and maintain customer and client relationships
Selected Achievements:
•Increased the number of retailers that carried Descente in the northeast by 25%
•Recognized for increasing junior product sales by over 100%
EDUC ATION
APPE Language School, Antigua Guatemala (2011)
Spanish Language Immersion Program
University of Utah, Salt Lake City, UT (2001)
B.A. in Communications – Marketing and Telecommunications
Minor: Asian Studies
Weber State University, Tokyo, Japan (1999)
Summer Study Abroad Program – Asian Studies