Download IN THIS ISSUE: RA “ON DEMAND” NOW AVAILABLE Board

First Quarter 2010
IN THIS ISSUE:
1 What’s New: Radiology On Demand
2 In the Community
1 Dr. Yuming Yin—MSK Specialist
4 Feature Story: Behind the Scenes: An Ad Campaign
RA “ON DEMAND” NOW AVAILABLE
Physicians now have a single link to access information and
provide improved patient care,” says Carmen Arias, Marketing
support for all Radiology Associates electronic services.
Director for Radiology Associates.
With one click, doctors are able to access our physician web
In addition, a new remote support tool will allow immediate
portal to view images and reports, as well as, use our new On-
connection to the Radiology Associates’ IT Department where
line Express Order System, where a doctor or staff member can
a physician or staff member can interface with a live technical
order exams for patients.
individual (I.T.) if they need help. A secure remote control session can also be requested which will allow us to walk together
“Our goal is to make it easy for physicians and their staff to get
through any issues they may have.
the resources they need, when they need it, and consequently,
Board Certified Radiologist Dr. Yuming Yin
Musculoskeletal specialist Dr. Yuming Yin is a very important member of the team at
Radiology Associates. As a board certified musculoskeletal specialist, he is a resource to
local physicians. A little known fact about Dr. Yin is that prior to becoming a radiologist,
Dr. Yin was an orthopedic surgeon.
Dr. Yin is a graduate of Beijing Medical University and completed his radiology
residency and musculoskeletal fellowship at Washington University Medical Center, and
internship at St. Luke’s Hospital, all in St. Louis, Missouri. In addition, he completed a
radiology residency and orthopedic residency at Ji Shui Tan Hospital in Beijing, China.
Prior to joining Radiology Associates, Dr. Yin was employed as a Musculoskeletal Research
Associate and Fellow, as well as, Attending Radiologist and Instructor of Radiology. He also
trained with a prominent skeletal surgeon in China.
Dr. Yin is now performing MR and
diagnostic imaging.
dividual diagnosis and assists physicians in determining the best course of treatment. His
Beijing Medical University M.D.
diverse experience will add to the Radiology Associates team lending unique insight into all
American Board of Radiology
cases – especially orthopedic related procedures.
Today, Dr. Yin recognizes the importance of selecting the best solution for the in-
“I love my job and believe in the value of working hard to provide the best quality
of care to our patients,” says Dr. Yin.
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4444 Corona Ste. 200, Corpus Christi, Tx 78411 • 361.561.3100 • xraydocs.com
IN THE COMMUNITY
The 2009 holiday season was busy for Radiology Associates employees!
individuals at the Hindu Health Fair, Travel Fair (for winter Texans),
More than 100 pounds of canned food were collected and donated to
Rockport Business Showcase, and the Physician Health Choice
the annual KIII-TV 3 “Share Your Christmas Food Drive” benefitting
Health Fair.
the Food Bank of Corpus Christi. Employees also participated in the
Portland Chamber of Commerce Children’s Christmas Event where
In March, the Radiology Associates Marketing Department attended the
more than 500 local children decorated free sugar cookies with icing and
Radiology Business Management Association (RBMA) annual confer-
sprinkles to enjoy and take home thanks to the kindness and generosity
ence in San Diego where radiology marketers from all across the nation
of Radiology Associates.
gather to learn, discuss, and share ideas regarding radiology practices.
The annual conference helps keep our marketing professionals on top of
In addition, more than $275 was raised through various fundraising ef-
industry best practices and new trends. In addition, our marketing de-
forts (including Christmas T-shirt sales that staff were allowed to wear on
partment brought back a “Gold” and a “Silver” trophy for their unique
Fridays during the holidays). All the monies and toys collected at all five
and innovative ideas in marketing.
Radiology Associates locations were given to Toys for Tots. Although
there was a friendly competition among the five locations to see who
In February, Radiologist Dr. Kenneth Matejka participated in Portland’s
could collect the most toys, many employees noted, “We don’t care about
Physical Activity Challenge to raise money for Cub Scout Pack 345. The
the competition — we just want to do it for the children!”
stress test involved running on a treadmill for ten or more minutes.
BEHIND THE SCENES: AN AD CAMPAIGN
One of Radiology Associates’ 2010 goals is to present imaging in a new and
interesting way. Our new advertising campaign gives an introspective look into
how accurate, early, and proactive imaging can change our patients’ lives.
The new campaign titled “Made Possible By” was developed by Corpus Christi
agency ArtFly Advertising. Each ad tells a different “future story” which was
made possible by Radiology Associates. The concept relays how the organization positively affected an individual’s life through technology.
“We felt it important to communicate the personal connection in each ad.
Therefore, we hand illustrated the story text onto the model’s body. Using eye
liner pencils, we were able to create a unique story-telling canvas effect and
customize the words to the shape of the body,” says Amanda Garcia, President
of ArtFly, of the ads which will appear in the local market throughout this year
in various print mediums and outdoor outlets.
Dr. Matejka did very well, staying on the treadmill at the highest incline
During the first quarter of 2010­ Radiology Associates participated in
for 14 minutes. Out of the $550 raised, Radiology Associates employees
five community health events throughout the Coastal Bend. Employees
generously donated more than $250.
shared health and diagnostic information with more than 1,000
RADIOLOGY ASSOCIATES NAMED AS TOP TEN BEST PLACES TO WORK
Radiology Associates was recently dubbed a great place to work!
The 200-person company was named to the “2010 Coastal Bend’s
Best Places to Work” top ten list for mid-size companies.
The awards program is spearheaded by the Corpus Christi
Human Resource Management Association.
Winning organizations were found to excel in areas of employment, attraction, and retention. Radiology Associates joins other
mid-size winners including Carlisle Insurance Agency, Navy Army
Federal Credit Union, and the Coastal Bend Blood Center.
The goal of the compelling “Made Possible By” ads is to leave a lasting impression with readers and stress the importance of imaging as a means of accurate
and early detections, and a longer, happier life. We say job well done! See back
cover for ad samples.
SPA DAY RAFFLE WINNER
Congratulations to Connie Rivera of Dr. Minh
Nguyen’s office, our Spa Day Winner! Connie
and five of her coworkers will be enjoying a day
at the spa courtesy of Radiology Associates.