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S t r a t e g i c marketing services for the early stage business
Case Study: Genmark Automation
Genmark Automation
Headquarters: Sunnyvale, CA
Product: Cleanroom robotics
Market: Semiconductor manufacturing
Key Challenges
Prospects perceived the company as
secretive and troubled. Products were
introduced without any formal go-tomarket strategy. The only form of PR
was bad press. The company lacked
comprehensive product documentation.
StartupFactory, LLC designed a fresh corporate identity, a comprehensive product catalog plus a series of individual data sheets for
vacuum and atmospheric robots. Key products were reintroduced
using product press releases in the leading trade publications,
print advertising, and trade show coverage. We organized a press
tour, refocused editors on productive topics and mitigated bad
press. The result was a change in customer perception, new interest
in products, consistent, positive media coverage, and a significant
boost in sales activity.
Program Elements
• Corporate ID Program
• Print Advertising
• Public Relations
• Trade show Support
• Collateral Materials
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