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Copyright ©2013 The Nielsen Company. Confidential and proprietary.
TAPSCAN WEB 11 BENCHMARK REPORT
Select
Research
The Benchmark report is in the Benchmark/Tables column in the middle.
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Click “Generate Report”
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Select your parameters for the report by clicking on the blue links. You must
enter number the commercials within the selected daypart on Your Station
using the red link. Click “Apply Changes”.
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Copyright ©2013 The Nielsen Company. Confidential and proprietary.
TAPSCAN WEB 11 BENCHMARK REPORT
Select your preferred View from the drop-down menu.
Text View
KAAA-FM
KBBB-FM
KCCC-FM
KDDD-FM
KEEE-FM
Table View
KAAA-FM
KBBB-FM
KCCC-FM
KDDD-FM
KEEE-FM
TIP: If you know Spot Lengths and
Rates for other stations, enter
using the blue link and use the
Table View. This will show an
advertiser the value of their
investment.
KAAA-FM
KBBB-FM
KCCC-FM
KDDD-FM
KEEE-FM
NOTE: Graph and Classic Views are also available. Classic combines the
Graph View with the Table View.
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